DIRECTOR MARKETING AND STRATEGIC COMMUNICATIONS
Strategic, results-centric executive offering unique global perspectives, coupled with an inherent drive for leading new initiatives, igniting growth, and achieving business results. Recognized team leader with extensive strategic marketing, sales, and communications experience in the management of high technology, healthcare, and financial services for Fortune 500 companies. Credible communicator accomplished in articulating value propositions and creating market-leading positioning with customers, partners, and industry leaders. Influential, knowledgeable manager with demonstrated ability to facilitate decision-making, forge mutually beneficial alliances, and champion change initiatives.
__________________________ LEADERSHIP VALUE OFFERED ____________________________
„X Cross Functional and Team Building Leadership
„X Strategic Planning /Business Development
„X Market Positioning and Branding
„X Executive Relationship Building
„X Budget Management
„X Presentations, PR and Media Engagements
„X Executive and Organizational Communications
„X Channel Development and Management
„X Strategic Marketing Communications
„X New Media/Interactive/Web Strategies
„X Client Management and Retention Strategies
__________________________ PROFESSIONAL EXPERIENCE ____________________________
CISCO SYSTEMS, INC. ¡V San Jose, CA 1997 to Present
A world leader in Networking Communications, Cisco has 49,900 employees globally and $34B in annual sales.
Strategic Communications/Business Development Manager, Wake Forest, NC, June 2007 to Present
Sought out by the Vice President, Service Sales to build a communications program for a $3.6B sales organization. Provided leadership counsel for senior executives in all aspects of the business including the development and roll out of an annual business plan, aligning executives to strategic vision and common goal, and building a communications framework to deliver on the vision. Report to the Vice President and serve as key member of the executive team.
„X Created the over-arching communications program utilizing traditional and new media communications vehicles to drive increased collaboration and productivity across the organization and with customers.
„X Developed the executive communication strategies for the Vice President and senior leadership team including speech writing, external and internal meeting presentations, videos, and blogs.
„X Key contributor in the development and communication of a strategic 3-year business plan designed to double the business and transform our relationships with our customers and partners.
„X Transformed the organization¡¦s intranet homepage from static to a collaborative, social networking site aimed at enhancing the overall employee communication experience.
„X Led the introduction of a change management process to drive large scale organizational initiatives.
„X Received recognition and award from Vice President for the roll-out strategy to communicate a highly sensitive reorganization.
Channel Business Development Manager, Wake Forest, NC, 2004 to 2007
Led the development and sales initiatives for a $100M channel service business. Secured key domestic and international reseller partnerships for Cisco¡¦s $45M remote network management service and security program via the development of a comprehensive multi-channel business plan.
„X Raised the company¡¦s services position and in five highly strategic Telecom partners ¡V SBC, Sprint, Qwest, Embarq, and British Telecom ¡V through joint business planning and securing sponsorship at all levels.
„X Ignited additional revenue and profit growth for partners by helping them to improve their service performance through well-defined ancillary service contracts and renewal sales programs.
„X Achieved 164% of quota for fiscal year 2006; 107% of quota in fiscal year 2005; and 114% of quota in last two quarters of fiscal year 2004. Secured a $20M multi-year service contract with British Telecom.
„X Defined and launched a service sales promotion aimed at partners selling unified communications and security training. Promotion helped partners increase their overall margins by 30%.
„X Initiated and led the implementation of an internal survey program aimed at direct sales teams that defined partner marketing strategies by region.
„X Awarded discretionary stock options as a result of leadership attributes and outstanding performance.
U.S. Field Sales Communications Manager, San Jose, CA, 2002 to 2003
Hired by the Director of Field Marketing to collaborate with senior management and interface with cross-functional departments (executive, sales, marketing, finance, and technical) on the strategic development and implementation of efficient, cost-effective communications programs and action plans designed to improve the performance of U.S. sales teams.
„X Designed and integrated Cisco¡¦s first-ever field sales communication strategy. Drove new initiatives, through communication activities, to a 6,000-member field sales force.
„X Received ¡§Cisco Achievement Award¡¨ for the launch of My News-Clips, a field sales email management and communication tool.
„X Spearheaded an Internal Communications Summit to drive change and new corporate initiatives centered on improving communications to the field sales organizations. Gained alignment for senior management and 15 cross-functional organizations within Cisco.
„X Created a ¡§Voice of the Field¡¨ program to gather input from sales force, effectively and positively changing the manner in which marketing programs are launched to field sales teams.
Manager, Executive Communications, San Jose, CA, 2000 to 2002
Cisco Headquarters ¡V Office of the President, Executive Communications
Directed a 3-person team of Executive Communications Managers (ECMs) and external consultants in the development of high impact communication strategies for senior level executives¡¦ speaking platforms. This included research and writing message content, strategic insight, and presentation techniques. Reported to the VP of Corporate Positioning.
„X Increased Cisco's visibility in the industry by developing key messages and strategically placing Cisco executives at noteworthy speaking events.
„X Created the positioning and communications strategy for Cisco's Services organization, in current use today, as part of Cisco¡¦s overall messaging strategy.
„X Increased the entertainment industry's awareness of Cisco by placing one of the senior executives to speak on a panel at Digital Hollywood in Los Angeles 2002.
„X Created a "cutting-edge" multimedia presentation on ¡§Innovation,¡¨ which received high ratings from the 6,000 attendees at Cisco's Premier Networking Event ¡V ¡§Networkers 2002.¡¨
„X Influenced content for a book and case study published by Professor Ranjay Gulati from the Kellogg School of Management entitled "A Blueprint for Building a Customer Focused Organization."
„X Received 2 ¡§Cisco Achievement Awards¡¨ for creative content and messaging.
Manager, Worldwide Marketing and Communications, San Jose, CA, 1998 to 2000
Cisco Capital Financial Services ¡V a $3 billion subsidiary of Cisco Systems
Led the global startup of a marketing organization for Cisco¡¦s financial services subsidiaries located in the U.S., Europe, and Asia. Directed a worldwide virtual marketing team, two-person direct office staff, and external vendors and consultants with $1M budgetary control. Promoted to senior position within one year.
„X Built the $3B global marketing organization of Cisco¡¦s financial services division from the ground up.
„X Credited with Cisco Capital being named ¡§one of the top financial institutions in the technology industry¡¨ in both 1999 and 2000 by ¡§Monitor Magazine.¡¨
„X Acted as key liaison to VP of Corporate Marketing integrating financial services messaging into all corporate positioning strategies; designed and launched a new website increasing the demand for financing options and services; and directed all facets of marketing communications planning.
Channel Marketing Manager, San Jose, CA, 1997 to 1998
Cisco Worldwide Service Sales, a $5 billion services organization
TOSHIBA MEDICAL SYSTEMS ¡V Tustin, CA 1994 to 1997
Global provider of medical diagnostic imaging equipment with 161,000 employees and revenues of $53 billion.
Manager, U.S. Services Marketing and Communications
U.S. based services division with annual sales in excess of $300M
Hired by Toshiba¡¦s senior management to manage the services marketing organization in the U.S. Responsibilities included developing marketing collateral, services offerings, communications, sales training, media/public relations, trade shows, advertising, and promotional programs.
„X Launched new service offerings; created marketing communications with a $50K budget; increased customer satisfaction/loyalty by creating a "Voice of the Customer¡¨ survey program; and received prestigious ¡§President¡¦s Mission Award¡¨ in recognition of outstanding team excellence.
GE HEALTHCARE ¡V Waukesha, WI 1990 to 1994
$11 billion world leader in medical diagnostic imaging and information technologies with 42,500 employees.
National Accounts Manager, 1993 to 1994; Service Account Manager, 1990 to 1993
Promoted to lead newly created National Accounts Manager position to grow a $322M client base for eight regional major healthcare systems in the U.S. Reported to VP of National Accounts.
„X Increased service revenues 8% in 1990; closed the company¡¦s largest service deal for $ 25M with a national mobile imaging group; and grew service revenues 7% annually with market share gains of 8%.
___________________ EDUCATION AND AFFILIATIONS _____________________
M.A.S., Management, Johns Hopkins University, School of Professional Studies, Baltimore, MD 1992
B.S., Fashion Merchandising and Retailing, University of Bridgeport, Bridgeport, CT 1983
Executive Management Program, University of Southern California, Irvine, CA 1996
Member of International Association of Business Communicators, (IABC)
Certificate in Project Leadership, Management and Communications, George Washington University, 2007
Change Management Workshop, 2007
Conference on Leadership Development and Teambuilding, 2006
Influencing Strategies, Cornell University, New York, New York, 2005
Executive Coaching, Coaching to Excellence, Co-Active Coaching, Executive Coaching Dynamics, 2002
Certificate in Internet Marketing Communications, San Jose State University, San Jose, CA 1999
Executive Leadership Workshop, Impact Training Associates, Pasadena, California, 1997 |
