THOMAS MCEUEN
24 Pleasanton Lane Tel: 949-290-5634
Ladera Ranch, CA 92694 Email: tommceuen@cox.net
PROFILE
I am an accomplished senior executive with extensive experience and expertise in business development, improving operational success in underperforming companies, propelling growth in mature organizations, and optimizing sales and marketing imperatives for B2B and B2C companies. Skilled at creating high output organizations committed to constant productivity and profitable annual revenue growth by enhancing existing opportunities and uncovering new opportunities as well. Building corporate value is my expertise wherein I have consistently delivered strong, measurable and sustainable results.
EXPERIENCE
THE INGENUITY GROUP, Newport Beach, CA 2005 ¡V present
Provider of outsourced business development services to B2B and B2C mid-cap companies throughout Southern California
Senior Vice President
„X Initiated a corporate turnaround by analyzing the company¡¦s current market position and sales processes to determine strengths and weaknesses
„X Created a sell-off program for $1.3 million in outdated inventory, which enabled the launch and sales of a new product to distributors
„X Cleaned up corporate activities, fired a senior employee, created an employee handbook, and repositioned a client firm after identifying issues with falsification of contracts, embezzlement, and fraud, which propelled a 50% increase in revenues and prepared the firm for acquisition
„X Instituted a comparative product research program that enabled the firm to reposition over 150 products and regain niche dominance
„X Developed and implemented recommendations that increased domestic dealer distribution by 33%
„X Designed strategies to maximize buyer profiling and prospecting, employ an efficient opportunity management process, and leverage a consistent prospecting process
SAFETYMATE CORPORATION, Irvine, CA 2000 ¡V 2005
A start-up consumer electronics firm specializing in providing emergency response devices for first responders in commercial markets
Interim President
„X Conducted individual and group presentations to investors, generating $1 million in start-up capital within a year, which enabled prototype development
„X Positioned emergency response devices for use by public schools and obtained a contract to install the product in all buses for a school district in Southern California
„X Negotiated a distribution contract with the American Red Cross to demonstrate the product in community first aid classes and distribute it throughout 900 chapters
„X Developed marketing and trade show materials to debut the company¡¦s product at 12 industry trade shows in a year
„X Established a Blue Ribbon Board of Directors and recruited Brad Gates, formerly Sheriff of Orange Country, as Chairman
„X Created and implemented product development, marketing, and branding strategies for the commercial launch
„X Established and maintained relationships with domestic and international distributors, enabling the penetration of vertical markets in the U.S., Canada, Western Europe, and South America
„X Applied for and received three U.S. patents for emergency response devices
KAISER MCEUEN, Los Angeles, CA 1980 ¡V 2000
A full-service marketing, advertising, and public relations agency that conducted B2B and B2C campaigns for leading global companies
Partner
„X Generated new business by obtaining large, high-profile accounts over established agencies, which propelled growth to $40 million in revenues with 91 employees
„X Persuaded turnaround specialists at a work-out group in NY of the value of sales and marketing process assessments, and subsequently advised on turnaround situations with Cherokee Clothing, Arrow Shirts, Wherehouse Records and Tapes, and FEDCO Department Stores
„X Increased market share by 40% for Princess Cruises by creating and implementing an innovative sales and marketing program
„X Improved parts and accessories revenues by 27% within the first year by instituting a customer loyalty program for Toyota
„X Raised theme park attendance by 11% in the first quarter by executing a customer utilization strategy for Universal Studios
„X Analyzed corporate operations to develop strategies for improving top-line performance and bottom-line profitability, which increased client revenues by 50% within a year
„X Managed strategic planning and business development for all client accounts, including AMC Theatres, American Honda Motors, Nissan, Union Bank, the 1984 Olympic Committee, Arnold Palmer Golf, Cleveland Golf, Imperial Bank, and Hilton Hotels
EDUCATION
Master of Arts, Psychology
University of Southern California, Los Angeles, CA
Bachelor of Arts, Psychology
Azusa Pacific University, Azusa, CA |
