cjtolllord@msn.com
MANAGING DIRECTOR, INTERNATIONAL DAIRY FOODS, LAND O’LAKES, INC
Lead “start up” venture that formed the International Dairy Foods Division while also directing the Advanced Foods Products international joint venture. Total sales of $245 Million.
• Developed comprehensive market analysis to rank country potential based on 16 criteria and formulate long-term strategic plans
• Established new distribution in 17 countries, selling over 300 different items and utilizing brand building programs that included TV advertising, in-store promotions, PR campaign and market research.
• Based on local market conditions, introduced 14 new items.
• Formed partnerships with companies in Mexico and China.
• Developed pricing, customer service, logistics, operations and sales policies/processes.
DIRECTOR OF STRATEGIC INITIATIVES AND ALLIANCES, LAND O’LAKES INC
Led all efforts that culminated in the formation of Advanced Food Products, a $215 Million joint venture between Land O' Lakes and Bongrain North America. Key achievements:
• Initial creation/development/evaluation of LOL aseptic strategic options.
• Presentations to Land O' Lakes and Bongrain senior management and corporate boards.
• Development/negotiation of JV management structure, legal restrictions & financial agreements.
Led external and internal alliances. Key achievements:
• Delivery of $4.6 Million annually to the Land O' Lakes bottom line through the coordination of internal purchases and the formation of a purchasing partnership with General Mills.
• Formation and management of a joint refrigerated distribution partnership with General Mills.
• Management of efforts to form a 12-company alliance to reduce logistics costs though Nistevo.com.
Developed strategic plan to reorganize Midwestern dairy plants. Implemented recommendations included:
• Formation of joint venture with Dairy Farmer of America, Inc. to purchase new plant in Melrose, MN.
• Completion of marketing/production contract with Davisco Foods, Inc.
• Closure of plants in Minnesota, Wisconsin, and South Dakota.
Co-led efforts to successfully sell Polish Dairy operations. Key achievements include completion of exit recommendation, presentation to 11 foreign companies, and ongoing negotiations with two companies.
MARKETING DIRECTOR, KRAFT FOODS - FOODSERVICE DIVISION
Managed $745 Million Dairy, Desserts, and Meats product lines, with $45 Million in marketing spending. 1998 results delivered $6.4 Million in incremental profits (+14%) and 9 Million incremental pounds (+2%).
• Supervised all activities of 14 employees, including marketing, product development, and customer initiatives for the Jell-O, Kraft, Philadelphia, Tombstone, Oscar Mayer and Louis Rich brands.
• Introduced new products, including Pre-cooked Bacon, Velveeta Slices, and line extensions for the Oscar Mayer Grilling Station.
• Pioneered “segmentation planning” in the development of long-range plans for all businesses.
• Led teams to improve organizational efficiency of new division through marketing role definition, pricing practices improvement, and succession plan development.
DIRECTOR OF NEW PRODUCT DEVELOPMENT, KRAFT FOODS - FOODSERVICE DIVISION
Founded New Products Department by creating six-step development process, formulating success potential criteria, and recommending initial projects.
Led the introduction of Philadelphia Brand Cheesecake and Kraft Single-Serve Mac ‘n Cheese lines, which delivered $25+ Million in 2001 revenue. Key achievements included:
• Completion of category market research.
• Development of comprehensive business propositions that evaluated target markets, formulated entry strategies, reviewed competitors, and evaluated financial payback.
•Leadership of teams to develop new products and execute promotional strategies/tactics.
RETAIL DIRECTOR OF TRADEMARK DEVELOPMENT, KRAFT FOODS - OSCAR MAYER DIV.
Developed repositioning vision for Louis Rich brand, complete with new product game plan, advertising recommendation, and long-range financial plan. Responsibilities included:
• New product development, including prototyping, market research, and product refinement.
• Creative and media plan development for $11 Million advertising campaign.
• Redesign and full implementation of new full-line package graphics.
Responsible for advertising efforts for the Oscar Mayer and Claussen brands, including creative and media decisions for the $29 Million Finally Free, Lunch Run and Talent Search campaigns.
Named one of Advertising Age’s “1995 Superstars of Marketing” and received 1995 Kraft Superior Achievement Award, Kraft’s highest award, given to less than 1% of employees.
RETAIL SENIOR BRAND MANAGER-LEAN MEATS, KRAFT FOODS - OSCAR MAYER DIV.
Received 6 Oscar Mayer Superior Achievement Awards for 1995 results, where profits (+$22 Million), sales (+12%), and share (+.8 pt.) grew dramatically. Responsible for business plan development and execution for products with $60 Million in profit.
• Led all efforts to develop and introduce a six-item Free Poultry and Ham line, including development of TV ads and execution of all consumer promotion events.
• Formulated/executed recommendations to reinvigorate the Louis Rich Carving Board product line, including introduction of 5 new items and development of TV/print advertising.
• Led teams to deliver $7 Million in cost reductions, manage inventories, and complete capacity analyses.
RETAIL SENIOR BRAND MANAGER-HOT DOGS, KRAFT FOODS - OSCAR MAYER DIV.
Awarded one-time Oscar Mayer President’s Award for increasing profits from $11 to $30 Million during tenure, while growing sales by 13%. Responsible for business plan development/execution for products with $200 Million in revenue and an annual marketing budget ranging from $60-$80 Million.
• Formulated and implemented counter-seasonal promotional program, thereby increasing trade efficiency and enabling the elimination of four costly production lines.
• Introduced three new product lines (Light, Big ‘n Juicy, and Free Hot Dogs) that currently account for over 20% of total hot dog sales. Responsibilities included development/implementation of all advertising, consumer, and trade programs, plus oversight of all market research tests.
• Led teams that delivered $9 Million in cost reductions, developed new product formulations, implemented product upgrades, and managed inventories, including risky super-chill reserves.
• Won two Kraft Marketing Achievement Awards for co-leading Wienermobile public relations program.
BRAND MANAGER-NEW PRODUCT DEVELOPMENT, KRAFT FOODS - OSCAR MAYER DIV.
Managed rollout of original Lunchables product line, called one of the “most significant new products of the past decade” (Grocery Marketing, Nov. ‘90), achieving presence in 98% of U.S. stores. Current Lunchables revenue totals nearly $700 Million, with $93 Million in profit.
Developed second generation Dessert and Lunch Breaks lines. Responsibilities included development of product lines, coordination of market research, and management of name selection efforts.
EDUCATION
1987 MBA - WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA; Philadelphia, PA
• Financed 100% of education.
1983 BBA - UNIVERSITY OF WISCONSIN; Madison, Wisconsin
• Graduated with Distinction while financing 100% of education.
1981/82 UNIVERSITY OF LONDON; London, England
• Studied liberal arts while financing 100% of education.
PERSONAL
Enjoy travel, fly fishing, nature, and American history. |
