GLOBAL MARKETING AND BUSINESS DEVELOPMENT EXECUTIVE…
CHANGE MANAGER… MBA MARKETING
· Key player in positioning businesses to add $200 million of new value… history of rapid revenue growth and operational efficiencies combining strategy with execution
· Quickly aligns strategy, processes, and technology… gets it right the first time
· 10+ years of pioneering marketing leadership and e-business development… experienced in emerging and established high technology, biotechnology, pharmaceutical and media / content management industries
· Proven record of driving high-performance in established, fast-track and emerging businesses
· Demonstrated ability to manage…
…Annual budgets up to $8 million and staffs of up to 50 mid-management and professional employees
…Radical change caused by rapid growth, restructuring, post-merger integration and consolidation
· Quickly understands business strategies/weaknesses… technology’s place… market positioning… global implications… how to build high-performance organizations and work teams from the ground up
2003 – Present Director, Channel and Customer Marketing
Recruited and challenged to design and implement marketing communications strategy while establishing and growing company’s market presence with Global 1000 audiences.
· Envisioned and executed marketing program strategy and corresponding project plans… built a lead generation machine that met 2003 objectives for qualified leads and, to date, has exceeded 2004 objectives for both qualified leads and opportunities in the pipeline (within budget)... influenced 90% of all closed sales opportunities
· Collaborated in strategically aligning company’s unique value proposition with competitive positioning and messaging… led team to re-brand company, including new brand identity and message development, and revised all marketing materials, venues, and signage… continue to support brand development, execution and maintenance
· Directed and delivered the marketing communications mix including print and new media collateral (brochures, white papers, DVD/CD/Video), direct and email marketing, advertising, web site, online and offline events, and brand promotion… shaped and managed a team of internal and external marketers to execute all programs
· Developed and executed customer loyalty programs including inaugural User Conference… received nearly unanimous accolades from customers, partners, and other industry representatives as one of the best conferences they had ever attended regarding content, venue, educational and networking value, and conference execution
2002 Marketing and Business Development Consultant
Recruited to develop strategic business programs for company…
· Developed business plans for two services, each expected to generate $1MM-4MM in first year revenues… developed sales tools and collateral to promote software and consulting services
1996 – 2001
Recruited and challenged as a key player to develop and execute a fast-track growth strategy for e-business start-up with no established market or- revenues, and limited infrastructure systems…
· Member of senior management teams that invented the businesses, wrote the rules and rolled them out in 48 months (1996-2000)
· In 18 months (1999-2001), integrated into operations 4 major acquisitions, each with different technology platforms… shaped platform enhancements that met all the continuing business requirements without disruption of service delivery… recruited and developed teams to run two discrete businesses
2001 Vice President of Client Services
· Managed $8 million budget and 50-person services team that supported a 60-person outside sales force… reached 48 million Internet users (60% share)
· Instrumental in growing division into a $50 million business in 24 months
· Shaped and rolled out new business development initiatives resulting in….
…10% margin improvement (accounting for an estimated $2 million of new value)… led a cross-functional team in defining and implementing new service offerings that drove efficiencies, enabling the business to grow rapidly without adding costs
…$50k of incremental reseller revenue in 120 days… led the development and implementation of an international reseller program in collaboration with channel marketing, product marketing, European and Asian managing directors
…Slashing $4 million of annual cost by directing the transition to a consolidated platform
2000 - 2001 Director of Advanced Media Partnerships
· Pioneered the continuous shaping and build-out of a team that focused on account management, metrics/analytics and business/technical integration… developed advanced media strategies and business models and influenced business development in contracting with strategic partners
· Opened up new revenue streams by making client media more valuable, drove new revenues for both clients and company… for example, doubled net effective revenue for one client company
1999 – 2000 Director, Media Services
· Built services team from the ground up… defined and refined service delivery processes and escalation procedures… hired team and ran service and media delivery operations
· Collaborated in packaging and pricing of sales offerings… rolled out new and simplified offerings to sales team generating $3.5MM in sales in nine months
1998 – 1999 Vice President, Ad Operations & Customer Service
· Developed business processes and work flows for ad trafficking and production… managed daily advertising network operations supporting 50 sales people and a $5MM per month revenue stream
1996 – 1998 Director of Business Development
· Key player in launching company and in growing company from start-up to a $35 million business in 24 months
1995 – 1996 Director of Marketing
· Created telemarketing/telesales function and initiated programs, growing sales from $0 to $100K in three months
· Spearheaded a corporate identity campaign emphasizing company’s new business focus; revamped company image through introduction of new company name, logo, new collateral, new booth design and signage
1994 – 1995 Director of Marketing Communications and Inside Sales
Recruited & challenged to quickly grow revenues…
· In 24 months positioned the company and drove programs to add $1 million of new top line revenue… promoted to Director and assumed responsibility for marketing communications in recognition of demonstrated management skills
· Developed and managed implementation of global public relations strategy to effectively position company as innovative solutions provider, more than tripling press coverage
· Developed and managed internal and external communications related to acquisition of a key competitor
1974 – 1994 Senior Manager, Marketing Services
Manager, Marketing Operations
Manager, Federal Industry Marketing
Manager, Distributor Operations
Manager, Sales Support, North America Sales
Manager, Proposals, North America Sales
Advanced into Senior Marketing positions with company… acquired and applied expertise in rapid time-to-value initiatives including…
· Directed winning proposal accounting for $98 million of new business
· In 60 days, generated $1M in new revenue at targeted margin by designing and implementing company’s first telemarketing program… in 12 months, launched new channel partner business and grew revenue from $0 to $2M
· Slashed $250,000 in merchandising expenses while achieving all targeted objectives
· Created and led cross functional team in the development and global roll-out of seminars targeting senior decision makers… the program was effective in developing demand for company’s solutions
· Streamlined the sales lead management system, resulting in increased lead quality, and 50% reduction in fulfillment turnaround to prospects and 50% reduction in turnaround time for leads to sales force
EDUCATION
· MBA, Marketing…
· BA, Psychology…
· Certificate in Direct Marketing
KEYWORD SUMMARY
BA, MBA Marketing, Telesales, Telemarketing, Inside Sales, Business Development, Forecasting, Pipeline Management, Partner Recruitment, Pricing, Promotions, Product Launches, Product Rollout, Proposals, Industry Marketing, Marketing Communications, Marketing Programs, Direct Marketing, Branding, Lead Generation, e-business, e-commerce, On-line Advertising, Internet, B2B, CRM, Lead Management, Sales Operations, Company Launches, pre-IPO, New Product and Services Strategy, Market Development, Sales Channel Development, International, Post Merger Integration, Mentoring and Development, Leadership, Technical, Visioning, Execution, Managing, Process, Building and Motivating Teams, Innovative, Resourceful, Problem-Solver |
