PROFESSIONAL EXPERIENCE
UBS Financial Services, Inc. (February 2007 to January 2008)
Consultant, Marketing Strategy and Development, Banking Products
Developed and implemented profitable customer-centric marketing programs and campaigns for UBS Securities Backed Lending products and UBS Mortgages. Included: internal communications and sales support materials, product literature, direct-to-client mailings and communications for internal and external marketing campaigns.
American Express, New York, (August 2006 to January 2007)
Consultant, OPEN Early Engagement, American Express Small Business Cards
Oversaw marketing communication projects for OPEN Early Engagement which has ownership of all marketing to American Express Small Business cardholders during their first few months of tenure.
IDT Financial Services, Newark, NJ, (February to March 2006)
Consultant, SiGo Money Preferred Prepaid MasterCard
Managed marketing projects for launch and ongoing management of prepaid credit card targeted to the unbanked Hispanic population. Created customer touch point plan and all related collateral.
JPMorgan Chase Bank, New York, (2002 to 2005)
Vice President, Product Manager, JPMorgan Chase Corporate Card (2004 to 2005)
Product Manager in charge of day to day aspects of managing JPMorgan Chase's corporate Travel & Entertainment credit card. Project Management oversight for the integration of systems, technology and operations interface with product strategy. Act as business liaison concerning product developments, issues and troubleshooting. Establish, maintain and optimize relationships across diverse lines of business. Managed one direct report.
Vice President, Product Manager, Marathon Platinum MasterCard (2003 to 2004)
Product Manager responsible for launch and ongoing management of a gas rebate co-brand card with Marathon Ashland Petroleum. Managed partner relationship and all marketing activities related to card. Oversaw multi-million dollar product budget with P&L responsibility.
* Exhibited superior partner marketing skills which led to the Marathon MasterCard winning MasterCard's Best Co-brand Card Launch Award for 2003.
* Partnered successfully with multiple internal departments so that the card launch met all deadlines and was deployed in record time with zero technological defects and customer issues.
* Directed all acquisition and existing customer programs including direct mail, internet and alternate channels and maximized actionable results for future marketing dollar allocation.
Vice President, Product Manager, Wal-Mart MasterCard (2002 to 2003)
Product Manager on a strategic cobrand credit card partnering with the world's largest retailer.
Citibank, North America Cards, New York, 1999 to 2002
Vice President, Product Manager, Citi Upromise MasterCard (2001 to 2002)
Product Manager responsible for developing multi-million dollar acquisition marketing plan and budget for launch and continued marketing of new cobranded credit card. Supervised one direct report. External partner, Upromise.com, is a webcentric marketing service that helps members save for college through their everyday purchases.
* Determined market entry strategy for product which led to an 8% penetration of partner membership.
* Solidified relationship with partner senior management by influencing Citi advertising management team to integrate credit card as a key example for Citi's Live Richly brand campaign.
* Maximized partner membership as a source for direct mail channel by developing a turn-key list process which resulted in an increase of 15% over the baseline acquisition rate.
Vice President, Cross-Sell Marketing Management, (September 2000 to April 2001)
Devised marketing strategy and communications for launch and marketing of the Upromise Service for Citibank Cardmembers, a revenue enhancement card product for existing cardmembers. Supervisory responsibilities.
Vice President, Merchant Relations Management (May 2000 to August 2000)
Marketing position in emerging partnerships department that defined and sold marketing and promotional programs to merchant partners.
Vice President, Business Planning & Analysis (1999 to 2000)
Integral liaison position that interfaced between Citibank credit card marketing business units and business analysts to prioritize and strategize all requests for analytic support.
The Sheraton Hotels of New York, 1982 to 1999
Director of Marketing Management (1996 to 1999)
Attained revenue goals through marketing analysis, rate management, market segmentation and implementation of innovative marketing programs for the Sheraton New York, Sheraton Manhattan and Sheraton Russell Hotels. Marketed combined inventory of 2,500 rooms and was instrumental in meeting annual rooms budget of over $150 million. Managed three direct reports with indirect supervisory responsibilities for a staff of fifty.
Positions of increasing responsibility at the Sheraton Hotels of New York:
Director of Revenue Management (1994 to 1996)
Senior Marketing Manager (1991 to 1994)
Marketing Analyst (1986 to 1991)
Sales Manager (1983 to 1986)
Service Manager (1982 to 1983)
Bloomingdales, New York, NY
Merchandising Executive, 1981
DAR Museum, Washington, DC
Assistant Curator (1976 to 1978)
EDUCATION
New York University, Leonard Stern School of Business
M.B.A., Marketing, 1980
University of Pennsylvania
M.A., Museum Studies, 1976
B.A., History, 1975 |
