SUMMARY
A dedicated, experienced business-to-business food/beverage and food ingredient marketing professional with a proven track record in results-oriented management, who thrives in a fast-paced, strategically driven, process-minded environment. Especially skilled in the areas of:
* Project Management
* Strategic Marketing
* New Product Development
* Team Leadership
* Creative Problem Solving
* Marketing Communications
EXPERIENCE AND SELECTED ACHIEVEMENTS
International Flavors & Fragrances Inc. (IFF), Dayton, NJ 1997 - 2004
Vice President Marketing, Flavors & Functional Fragrances (2002-2004)
Managed domestic and overseas-based global and regional category marketing managers, market analysis and graphic arts staff.
* Developed a collective skill set and communication culture among 72 global, regional, and local marketing staffers world-wide that enabled the marketing network to efficiently leverage knowledge of new trends and consumer preferences and deliver global learnings to best local advantage.
* Enhanced the effectiveness of locally created marketing programs and collateral through the development of award-winning global marketing tools and strategies for local execution.
* Improved overall marketing effectiveness and efficiency by establishing metrics to quantify and track the impact of IFF's customer-marketing activities on business growth. The resulting increase freed resources for investment in more proactive, strategic marketing activities.
Vice President Marketing, North American Flavors Division (1998-2002)
* Repositioned the division against increasing commoditization by transforming the sales- and technology-driven culture into a strategic, market-driven environment supported by disciplined business processes.
* As key member of cross-functional division strategy team, developed an analytical approach to evaluating market segment attractiveness. Analysis included the recommendation of strategic initiatives adopted by the company with resulting Flavor Division growth of 10% (2000-2003), in a flat industry.
* Designed a process for measuring the attractiveness of commercial opportunities and a stage-gate process to improve project win rate. Flavor Division win rate doubled during the first year of implementation in North America. Process was subsequently rolled out to all global regions.
Director of Marketing, Foodservice, North American Flavors Division (1997-1998)
* Partnered with sales, technical applications and culinary team members to deliver effective customer-marketing support to key Foodservice chain restaurants and manufacturers.
Campbell Soup Company, Camden, NJ 1988 - 1997
Senior Marketing Manager - Global Chain Accounts, Foodservice Division (1992-1997)
Led projects for multiple cross-functional teams within fast-paced, rapidly growing Chain Account business. Held P&L responsibility for custom products made for global and national chain restaurants.
* Project leader for Team KFC from 1993 to 1997, during which time this account grew from $0 into the division's largest, most profitable customer.
Marketing Manager, Food Service Division (1988-1991)
Managed $60 million Foodservice V8 and Tomato Juice businesses.
* Consistently achieved or exceeded sales and profit objectives through creative marketing programs targeted to high-growth chain, school/institutional, airline and vending segments.
H. P. Hood, Charlestown, MA 1984 - 1988
Senior Business Manager, Food Service Group (1985-1988)
Managed the group marketing activity and held P & L responsibility for $30 million national Juice business and $60 million regional Dairy Products business.
* Successfully expanded dairy business into Southeast U.S. by developing centralized dairy distribution programs with major Fast Food chains and foodservice distributor groups.
Business Manager, Citrus Group (1984-1985)
* Exceeded sales and profit expectations by +5% through effective brand management of key portions of the company's $30 million New England Retail Juice business.
Northeastern University, Boston, MA 1982 - 1984
*Advertising Coordinator
Culver Advertising, Boston, MA 1978 - 1982
*Media and Traffic Manager
EDUCATION
Master of Business Administration (MBA), Northeastern University, Boston, MA (1984)
Bachelor of Arts (BA), Wesleyan University, Middletown, CT (1978)
Seminars and Training:
* Women's Leadership Program (Center for Creative Leadership)
* Managing Organizational Change (Hammer and Co.)
* Managing the Difficult Business Conversation (Harvard School of Negotiation)
* Spin Selling (Huthwaite)
* Creative Problem Solving Institute, Springboard Program (Creative Education Foundation)
SELECTED RECOGNITION & AWARDS
* President's Award for Outstanding Achievement, International Flavors & Fragrances, 1999
* John T. Dorrance Award Finalist, Campbell Soup Company, 1996
* "Top Gun" Marketing Award Finalist, Campbell Soup Company, 1996
* "Quantum Leap" Food Service Award, Campbell Soup Company, 1996
* Silver Edison Award, American Marketing Association, 1995
* Sales Merit Award, Campbell Soup Company, 1995
* Awards from NJ Ad Club and NJ Business Marketing Assoc. for marketing materials, 2001 - 2002. |
