Position	Senior Vice-President Marketing and Sales
Location Confidential	No
Location	No preference
Willing to Relocate	Yes
Industry	Consumer-Packaged-Goods
Function	MARKETING/Advertising/MarketResearch
Compensation	$150,000 to $300,000
Resume Summary
Having elevated the visibility, performance and profitability of diverse organizations through expert orchestration of strategic marketing and branding programs, I am confident in my abilities to generate superior results for your company in an executive-level management position.
Resume Body      SENIOR VICE-PRESIDENT MARKETING AND SALES
DENNIS E. MALLOY 135 Darren Drive • Basking Ridge, New Jersey 07920 732-537-1506 • dmalloy01@hotmail.com EXECUTIVE-LEVEL MANAGEMENT: Chief Marketing Officer • Senior VP Sales & Marketing Dynamic Sales and Marketing Executive with extensive experience developing strategic marketing initiatives that contribute substantially to the bottom line. Adept at all phases of new product development and launch, including consumer needs analysis, concept development, resource allocation and go-to-market strategy. Successfully apply consumer product marketing discipline to financial services to highlight brand equity and generate higher sales. Outgoing team leader who focuses on building, training and retaining excellent teams that consistently exceed expectations. AREAS OF EXPERTISE New Product Development • Brand Management • Team Development • Client Relations Communication • Business Development • Leadership • Vendor Management Project Management • Negotiations • Market Analysis • Motivation PROFESSIONAL EXPERIENCE ANNALY CAPITAL MANAGEMENT INC. • New York, New York • 2003-Present Financial services company that manages assets on behalf of institutional and individual investors worldwide. Senior Vice President, Marketing and Sales Manage 4 employees charged with corporate marketing. Oversee sales and marketing for all retail funds totaling $6 billion in gross assets in addition to 3 websites, investor relations, financial publications, annual reports and PR. Support product launches, working directly with external sales and broker organizations that sell funds to the end investor. Part of the development team that organized and launched a new publically traded company that expanded FIDAC into new investment areas. Major Contributions: • Led the sales and marketing efforts to introduce 3 new funds into Canada, generating more than $4 billion in gross assets. • Generated more than $80 million in assets by selling the company’s 1st 40 Act fund. • Successfully managed the sales and marketing of FIDAC’s (asset management subsidiary) premiere offshore fund with $2 billion in gross assets. • Directed a successful corporate repositioning that included name change, new website development and creating more effective marketing and presentation materials. • Oversaw development of new website that reduced investor inquiries by 50% and saved man-hours for the IR group. • Developed successful market position for new CDO product and worked with sales on creating all sales materials, raising $1 billion in new capital. • Created market positioning for 3 new initiatives that attracted a new investor base and diversified the company’s product offering. • Saved $1 million annually by developing more efficient corporate communications, annual reports, selling materials and websites. OPENIZ CONSULTING • Basking Ridge, New Jersey • 2001-2003 Independent international marketing, strategic planning and new products consulting firm. Principal Contracted with multiple domestic and international organizations on various projects such as identifying US entry points via acquisitions, reorganizing sales and marketing functions, exploring Rx to OTC switch opportunities, creating customer loyalty programs and developing new markets. DENNIS E. MALLOY • Page 2 • dmalloy01@hotmail.com Major Contributions: • Identified and established a successful network of consultants and clients in multiple industries, including pharmaceuticals, health care and bio. • Recommended actions that were consistently adopted by clients. • Identified business opportunities that led to 2 retainer clients. CARTER-WALLACE, INC. • Cranbury, New Jersey • 1993-2001 Global diversified healthcare company with focus on consumer products and pharmaceuticals. Generates $900 million in annual sales. Vice President Marketing and New Products Managed 5 direct reports and an advertising and promotion budget of $25 million. Directed ad agency in product positioning and multi-media advertising development. Executed smooth transition for new products, solved current issues and ensured inventory availability. Supported sales with key accounts such as Wal-Mart, Target, CVS, Walgreens, Eckerd and Rite-Aid. Major Contributions: • Increased sales by 10% annually and increased profits by 15% for 6 consecutive years, setting record sales and profits in the division. • Led cross-functional team of sales, R&D, manufacturing, legal and regulatory in testing new claims for a pregnancy kit, resulting in FDA 510K approval and new product launch. • Spearheaded new product and concept development for Carter Products Division, resulting in new line extension launches in (Trojan) condom, (Nair) hair depilatory and (Arrid) deodorant. • Reversed downward trend in the health care diagnostics business, doubling sales to more than $60 million, growing profit from $4 million to $15 million and increasing market share to become #2 in the category in 3 years. • Transferred production of diagnostic kits to a 3rd-party manufacturer, reducing costs by 45%. CRAYOLA, INC. (Division Of Hallmark Cards) • Easton, Pennsylvania • 1986-1993 A $500 million company with sales primarily in the United States, Canada, the UK and Australia. Director of Business Development and New Products Led a team of 5 direct reports and a broker sales organization, ensuring customer satisfaction and continued sales growth. Oversaw 28 licensees as well as major institutional food service accounts. Major Contributions: • Established a strategically based domestic and international brand-licensing program that generated sales of $80 million in new categories. • Expanded distribution channels by marketing customer programs to fast food chains and food services businesses, established a new business area and generated $20 million in new sales. • Generated more than $20 million in sales with the development and launch of innovative art products and craft paints as well as the re-launch of Silly Putty. Career Note: Previous employment includes Category Marketing Manager, New Products and Baby Care for The Mennen Company (Colgate); Senior Product Manager for Johnson & Johnson; and Product Director for Richardson Vicks, Inc. (P&G). EDUCATION Masters of Business Administration The Darden School – University of Virginia • Charlottesville, Virginia Bachelor of Arts • College of the Holy Cross • Worcester, Massachusetts
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