CAREER SUMMARY
Experienced marketing communications and interactive professional. Sees the big picture, yet doesnít overlook the details. Thrives on challenges, multi-tasking, building relationships and problem-solving in dynamic settings. Proven experience and reputation for making things happen and getting things accomplished.
MANAGEMENT EXPERTISE
* Successfully supervising individuals, project teams, client relationships, budgets & schedules in interactive and traditional agency environments.
* Coordinating the integration of three legacy companies to form marchFIRST Brand Building Group.
* Developing and implementing best practice process and procedures and quality assurance initiatives.
* Supervising project staffing assignments and monitoring the utilization of over 200 people.
HANDS-ON LEADERSHIP
* Developing complex brand strategy and identity standards, ensuring consistent brand message.
* Developing and implementing internal and external integrated marketing campaigns for clients.
* Ideating and coordinating special events and tradeshows.
* Developing media plans and placing media buys.
* Scoping and estimating multi-million dollar engagements and supervising proposal efforts for new business development.
* Developing cost benefit analyses and implementing cost savings processes.
* Copywriting for Web sites, print collateral, newsletters, press releases, presentations, video scripts and interactive multimedia.
* Writing/producing/directing videos and TV spots and supervising post production.
* Art direction, graphic design and creative concept development including award-winning designs and campaigns.
* Conducting needs analyses and producing multimedia training programs/applying instructional design and adult learning principles.
* Developing personas, architecture, content strategy, analyses for interactive programs.
* Creating and conducting training seminars.
* Leading major company initiatives (example: branding).
PROFESSIONAL EXPERIENCE
AMERICAN DENTAL ASSOCIATION, Chicago, IL 2002 - 2008
Established in 1859, the world's largest and oldest professional association of 155,000 dentists today (72% market share). The oral health authority committed to both the public and dental profession.
Director, Marketing Communications
* Lead electronic communications team with full front-end and project management responsibilities with internal clients for all ADA Web sites, podcasts and epublications.
* Initiated and oversaw the ADA.org redesign which took the site from 6,000 to 3,000 pages with improved content, search, usability and design.
* Initiated and currently overseeing all phases from research to implementation for a full-scale, complex (multiple audiences and sub-brands) brand initiative.
* Recognized need and opportunity to enlarge electronic communications department to become marketing communications and begin consolidation of ADA marketing efforts.
* Oversee ADA's presence at 6-7 tradeshows throughout the year plus the ADA's exhibit pavilion at Annual Session (50,000 visitors) including layout and design of pavilion, staff training, marketing and promotions. Unified ADA presence at Annual Session from 32 separate booths to one pavilion.
* Improved quality of site content and marketing communications by creating/conducting (or bringing in subject matter experts) seminars for all ADA staff. Examples: Writing Copy for the Web and Search Engine Optimization, Working with a Designer, Tradeshow Techniques.
* Introduced best practices (project management, performance review, etc.) that had a viral effect and often were implemented throughout the organization as best practices.
* Write/edit/art direct epublications, marketing materials, etc.
marchFIRST, Chicago, IL 2000 - 2001
Director of Creative Services
* Managed creative, user experience and content strategy teams, and monitored utilization for the Chicago Brand Building Group (200+ people).
* Initiated and managed quality assurance efforts.
* Established best practice methodologies, knowledge sharing, policies and procedures for interactive projects (strategy, account services, user experience, creative, production).
* Scoped, estimated and determined staffing needs/assignments for multi-million dollar interactive projects.
* Acted as special projects liaison to Global Marketing Group.
* Supervised the creation of business development proposals/multi-media presentations.
* Coordinated integration of Four Points Digital, Whittman-Hart and US Web/CKS information architecture, content strategy and creative teams to come together as marchFIRST.
* Chicago Brand Building Group clients included 3Com, Shedd Aquarium, Nuveen, Allstate.
* Chicago Brand Building Group billed over $38 million in 2000.
MCGILL MULTIMEDIA/MOSAIC GROUP INC., Chicago, IL 1998 - 1999
Director of Project Management/Client Services
* Supervised account executives, producers, graphic designers, writers, freelance talent to manage customer relationships and produce customized multimedia training and support collateral from content development to finished product for high profile clients (Sears, GM and Bed, Bath & Beyond).
* Incorporated instructional design & adult learning principles into multimedia training projects.
* Structured and synthesized detailed content for web, interactive and print programs.
* Developed project management procedures, accountabilities & policies.
LYNX EYE COMMUNICATIONS, Petoskey, MI 1993 - 1998
Owner/Managing Partner
* Established full service marketing communications firm (partnership).
* Increased agency billing an average of 41% per year.
* Managed client relationships/consulted with clients on internal and external communication strategies and marketing.
* Wrote copy for print & broadcast.
* Scripted and produced award-winning videos.
* Supervised employees, finances, suppliers and freelance talent.
* Developed brand identities and ensured consistent branding across media.
* Placed broadcast and print media buys.
* Clients included Mercy Hospitals, Georgia-Pacific, major tourism destinations, regional airport, Jervis Webb, local college, financial institution.
HARRINGTON GROUP ADVERTISING, Petoskey, MI 1986 - 1993
Account Services
* Developed and implemented award winning integrated marketing campaigns for clients.
EDUCATION & TRAINING
Bachelor of Science, Education (Art & History), Western Michigan University, Kalamazoo, MI
Documentary Development /Scriptwriting, International Film & Video School, Rockport, ME
Negotiating Skills, MIT/Harvard Class, Cambridge, MA
Proficient in Microsoft Word, Excel, Powerpoint, Visio, Quark and familiar with Microsoft Project, design, web development and analytic programs. |
