Professional Experience
Manpower, Milwaukee, WI 2004 to 2008
$18B global provider of staffing, HR Solutions and professional services
Director of Global Marketing
Responsible for designing and developing key marketing and branding programs to execute the marketing position and vision for offices in 73 countries. Manage marketing team of six and budget of $3M.
- Drove a marketing program for a customer experience redesign for Manpower retail locations worldwide. Currently in test in 5 countries with early results showing a 200% increase in walk-in traffic and candidate placement.
- Directed the creative and marketing programs with a multi-million investment for a new global web service targeted at experienced finance, IT and engineering professionals.
- Created a global marketing and operations strategy for the Manpower Professional business with input from 35 business leaders in 20 countries. Managed a global ethnographic research initiative in five countries to guide the branding and customer experience initiatives.
- Crafted and launched the global marketing strategy for the Recruitment Process Outsourcing (RPO) offering along with an advertising and collateral program to increase target market awareness. Manpower was included in Human Resource Outsourcing magazine’s Top RPO Providers list for the first time in 2007.
Director of Marketing, Jefferson Wells Division
Responsible for marketing strategy, programs and communications for a $400M professional servicesdivision of Manpower with 47 offices internationally. Manage marketing team of six and a budget of more than $5M.
- Led a global multi-million dollar rebranding program involving new advertising, literature and website. Administered an advertising program in U.S. and Europe with an annual budget of $3.4M.
- Contributed to Manpower branding efforts as member of six-person global advertising team. Led rebranding for three Manpower divisions, Jefferson Wells, Elan and Right Management, as part of 2006 campaign to reposition the corporate brand.
- Managed an international public relations program, employing six agencies in the U.S. and Europe. Delivered 106 media mentions with 30 million gross impressions in 2005 and 300 mentions and 60 million gross impressions in 2006. Winner of Business Marketing Association’s and Public Relations Society of America’s 2005 and 2006 awards for public relations.
- Launched five new European offices, developing marketing support, awareness and lead generation programs in Dutch, French, Italian and German.
- Drove CRM database development strategy for firm, including database clean up and campaign tracking.
- Guided creation of a quarterly direct mail campaign to drive new business leads for four practice groups, averaging response rates of over 2% on a consistent basis.
- Organized quarterly customer roundtables in over 30 cities around the globe, utilizing ASP-based event management software, with a budget of $280,000 annually.
Johnson Controls, Controls Group, Milwaukee, WI 2000 to 2004
A $34B global manufacturer and installer of automotive and nonresidential climate controls systems
Director of Marketing, Facility Service & Management
Responsible for marketing and strategy development and deployment for $6B leading worldwide supplier of building services. Supervised staff of seven managers.
- Identified $5-8M in additional profit, an increase of 38%, based on the creation of new pricing tools, and improved contracts for the Operations & Maintenance service offering.
- Crafted and administered the execution of a new client retention program called “Clients for Life”, resulting in 100% customer retention.
Director of Marketing, Facility Management
Led marketing and strategy development for global facility management business with revenues of over $1B.
- Managed prospect research on ideal offering. Recrafted offering to better meet the needs of the target customer and capture increased market share. Service revenue increased 5% and EBIT grew at 25% at the end of the year.
- Created new business development direct mail program, resulting in $20M in new business in one year. Direct mail program had 5% hit rate, more than twice the normal rate, to feed the prospect pipeline.
Director of Sales & Marketing, Hospitality Solutions
Developed worldwide marketing & sales program targeting largest hotel companies including Marriott, Hyatt and Six Continents. Led global cross-functional team to create building and operations solutions to hotel customers.
- Accomplished sales goal of 30% increase in year one. Sales pipeline of opportunities showed a 30% additional increase. Grew awareness as a provider of hotels systems and service by 35% in target market.
- Negotiated with U.S. and Italian suppliers of guest room systems to secure a private label agreement, creating a comprehensive hospitality solution unequaled in the industry.
GBC, Northbrook, IL 1991 to 2000
A $500M branded office products manufacturer, now a division of Acco Brands Corporation
Director of Business Development, Document Finishing Group
Responsible for all business-generating marketing activities including database development, direct mail, catalogs, advertising, trade shows. Supervised and managed staff of four people.
- Managed co-marketing partnerships with HP, NEC and Xerox.
- Directed development of industry-leading web site to connect more deeply with customers and reduce transaction costs.
Director of Marketing, Desktop Binding & Custom Products
Director of Marketing, Desktop Binding
Created and implemented marketing strategies to accelerate the growth of three divisions totaling $260M in sales. Supervised and managed staff of 19 people.
- Led seven new product development teams for products with combined annual sales of $50M and capital investments of $4M. New products completed in 15 months, from initial concept to production with 5% of cost targets. Direct mail campaign to drive sales resulted in 6% return, three times the normal rate.
- Managed outbound telemarketing department of 13. Responsible for maintaining and growing $25M stock supply business.
Sr. Product Manager, Binding Systems and Binders
Product Manager, Binding Systems and Binders
Directed global product development strategies. Developed marketing programs to support North American sales channels. Managed product lines with sales of $84M.
Coin Controls, Inc., Elk Grove Village, IL 1987 to 1991
Marketing Manager
Allied Tube & Conduit, Harvey, IL 1985 to 1987
Product Manager, Ground Rods/Steel Switch & Outlet Boxes
Marketing Communications Manager
Professional Development
Manager of Managers Program, Kohler, WI 2004
Attended one-week training program developed by Johnson Controls for managers transitioning into being a manager of managers.
University of Wisconsin, Milwaukee, WI 2002
Three-week executive business course sponsored by Johnson Controls and other companies
Education
Northwestern University, Evanston, IL 1985
Master of Science in Marketing,
Marquette University, Milwaukee, WI 1984
Honors Bachelor of Arts in Advertising, Minor in Marketing, Cum Laude.
Awards
Johnson Controls Merit Award: “Qwest Solution Development” Team 2004
Johnson Controls Merit Award: “Clients for Life Program” Team 2003
Organizations
Professional Dimensions: Member of a women’s networking & community support group, 2007 -- Present
First Stage Children’s Theater: Member of the board of directors for one of the largest children’s theater companies in the U.S. Chairperson for largest annual fundraising event, 2003 – Present
Lakefront Festival of the Arts: Public relations chair, 2006-2007
Business Marketing Association: Member, 2005 – Present
Public Relations Society of America: Member, 2005 – Present |
