Senior Agency Executive
Results oriented senior executive with extensive client and agency experience. Well-rounded in both B to B and B to C categories, practice areas have been highlighted by technology, financial services, telecom and energy. 20 year marketing communications career with significant international experience that includes attentive client leadership, strategy development, leading teams of all sizes and scopes, financial (P&L) management, successful business development, direct in-field sales support, and breakthrough, award-winning creative. Currently building and leading a first of its kind, global integrated communication team for a worldwide technology client.
Areas of Expertise:
•Broad range of category experience including tech, telecom, financial service
•Successful new business development and acquisition
•Intensive global/international experience
•P&L responsibility and ownership; strong financial discipline and responsibility
•Innovative and extensive multi-media and production experience, including direct marketing
•Managed wide variety of key accounts and agency teams
Results include:
•Exceeded new client acquisition goals by 20%
•More than doubled brand measures in all key tracking areas
•Increased call volume by 58% over previous standards
•Became #1 payments brand in cards issued and gross dollar volume, reversing 10 year share slide
•Delivered 6 point share gain in $1 billion public phone market
Professional Experience
Large Global Agency Network November 1997-Current
Senior Vice President, Group Director
Delivered success to a number of client brands as well as to the health of the agency. Whether providing thoughtful account leadership and stewardship to a client’s business, helping the agency win new business or providing mentoring to developing agency personnel, I have been able to nurture award-winning, market-moving creative as well as significantly contribute to successful new business development.
Client experience includes:
• Global Technology Giant, current: Key member of global new business team and current Global Integrated Communications Director. Helped drive pitch strategy and brief development, staffing and fee plans, multi-discipline integration and international coordination. As head of the global Enterprise demand team, currently responsible for running the B to B division which accounts for over 2/3 of company’s revenue. Also responsible for the US region. Received highest performance ratings in global, integrated client report card.
• Online Trading Division of Leading Bank, 2004-2005: Developed and launched national campaign to grow account acquisition
• Fortune 200 Energy Company, 2003-2005: Developed first-ever brand campaign.
• Top Cable TV and Internet Provider, 2003-2004: Ran $50 million account, multi-functional team.
• Top Global Payments Brand, 2002: Managed global investment plan; completed full evaluation of global contract and manpower analysis to renegotiate domestic, international fee agreements.
• World-renowned Spirits Brand, 2002-3: managed integrated Communications Planning for the full portfolio of brands. Developed strategy to reinvigorate flagship brand.
Created strong set of financial controls and procedures for the mutual benefit of the client and agency. Renegotiated annual contract resulting in net increase to agency.
Senior Vice President, Management Rep
• Leading Rental Car Brand, 2001
• Global Provider of Communications and Internet Technology, 2000
Vice President, Management Rep
• Top Global Payments Brand, 1997-2000: Recruited in 1997 to establish the international organization for the account. In two years time, the campaign was running in over 30 countries in almost as many languages. Returned to account in 2002 to help manage a 3-year, $600 million infusion in the top 10 international markets. Today, the campaign is running in 95 countries and 45 languages. Campaign is credited with:
1. Reversing a 10 year share loss to top competitor
2. Establishing company as the number one payments brand in the US and Canada
3. Across the board gains in all metrics from gross dollar volume to brand awareness to copy efficacy
Worldwide Advertising Agency March 1996-November 1997
Vice President, International Account Director
• Client: Top Global Photography Brand
Directed global and domestic account team in New York, Miami, London, Hong Kong, Tokyo and Melbourne. Launched professional brand to high end commercial customers, wholesalers, retailers and professional photographers
Leading Local and Long Distance Telephone Company January 1991-March 1996
Group Marketing Communications Manager: Calling Card, Operator services, specialty target markets, local and in state services.
• Development of Hotel Coop Advertising program lead to 6 point share gain in $1 billion hotel in-room phone market as well as successful advertising and direct mail programs
Financial Services Firm, New York, 1988-1990
Advertising Manager; Series 7 certification
Leading National Retailer, 1986-1988
Media Planner/Buyer
Creative Awards
• Silver AME -2005
• 3 Gold, 2 Silver, 5 Bronze Telly Awards-2004
• New York Festivals World Medalist, Corporate Image-2004
• Grand AME-1998
• Gold Effie-1997 (Multiple since then)
• National ADDY-1997
• Gold Effie-1992
Education
Fordham University 1990
Graduate School of Business Administration, New York
MBA
Villanova University 1986
College of Commerce and Finance, Villanova, PA
BS, Business Administration
Associations
Lance Armstrong Foundation- Peloton Project Member-Premier fundraising organization for the foundation: 2000-2004
The Conference Board- Speaker/Presenter; Innovations in Brand Development and Reputation Management: January, 2005
Villanova University- Alumni Speaking Guest; Villanova Advertising Society, Graduate and Undergraduate Campaigns Course, 2004; 5
New York Road Runners Club-Member; Marathon participant, 2005 Finish Time: 4:07:54; 2004 Finish time: 4:10:09
Susan G. Komen Breast Cancer Foundation- Board of Directors, Greater New York City Affiliate: 2003 |
