SUMMARY: A seasoned executive with broad knowledge and excellent performance in business development, deal making & closing, contract negotiations, marketing, analysis, strategic planning, pr/communications, investor relations, operations & project management, land acquisition & development, space planning/design, website development, recruiting
PROFESSIONAL EXPERIENCE
National Director of Marketing
Miracor Diagnostics, Inc. 2005 – Present
• Senior level executive for publicly traded provider healthcare organization; corporate head of marketing for the national network of thirteen radiological diagnostic imaging outpatient facilities
• Perform market and site analysis in-depth and ongoing; plan strategic goals, a targeted course of action, and supervise implementation of all marketing & operations functions company wide
• Recruit, hire, train, lead, mentor and manage fourteen marketing and physician relations representatives on a national basis
• Provide all PR/Communications/Advertising/Design functions company wide
• Intricate part of task team developing website design, functionality, content, medical management and interactive marketing components
• Designed 2006 marketing commission and bonus structure; bottom line fiduciary responsibility for all marketing budgets company wide
• Initiate, negotiate and execute Payor contracting company wide, including managed care companies, Medicare, Medicaid/Cal/Public Aid, work comp carriers and networks, governmental and military entities, self insured employers, TPAs, MSOs, IPAs, etc.
• Provide interior design, space planning and architectural finish assistance with facility upgrades and new construction
• Perform market analysis for proposed new acquisition and start up projects
Independent Contractor: Land Acquisition, Space Planning/Design & Marketing
Retained by Arc-en-Ciel Immobilier, Inc. for 2 yr project 2002 – 2005
• Multi faceted CA land development, general contracting and real estate related organization; exclusive distributor of energy efficient building products in Mexico and the Middle East, and developer/builder of residential and commercial properties in southern California
• Researched and scouted real estate, including raw land, throughout southern California for proposed spec home building sites and commercial developments
• Performed interior space planning, design and staging for company headquarters relocation, a four million dollar luxury spec home, two proposed residential projects and one proposed commercial building project
• Selected and managed installation of all finishes through to completion
• Interfaced closely with general contractor, architects, builders and all subcontractors
• Designed branding, website, sales & marketing collaterals, and multi-media materials for sales and marketing team; wrote and edited all copy and content
• Provided public relations and communications expertise; coordinated press releases, trade shows, etc.
• Upon completion of above projects, company restructured and redirected focus to high risk mortgage loans and foreclosure business model
Vice President, Business Development and Marketing
Vital Imaging, Inc. 2000 – 2002
Executive Vice President/COO
Vital Scientific 2001 – 2002
• Developed, negotiated and implemented all national and regional corporate contracts and group sales agreements with corporations, companies, governmental agencies, municipalities, clubs and professional organizations for executive wellness and enhanced benefits programs for all employees and family members. Supervised the development of regional and local group sales contracts at center level. Key accounts included The Padres Major and Minor Leagues, The FBI, Prudential Realty, Continental Airlines, Boeing, Inter Tel, Inc., San Diego Board of Realtors, San Diego Community College District, San Diego Chamber of Commerce, Del Mar Country Club
• Provided strategic planning, leadership, direction and support for the corporate sales and marketing department of a national network of ten cutting edge diagnostic imaging and wellness centers, which include EBT (Electron Beam Tomography), PET (Positron Emission Tomography) and cardiac MRI directed at consumers, physicians, hospitals, MSO’s, large employers, governmental entities, managed care companies, media, and high profile individuals, in addition to the production, sales and distribution of Radio pharmaceutical products
• Developed, negotiated and closed managed care contracts nationally, regionally and locally for all diagnostic/radiology centers in the network. Structured and supervised the credentialing, compliance and certification department, including the development of a system wide database of over 500 Payers and all Medicare, Medicaid, MediCal certification. Deals included Aetna US Healthcare, Blue Cross, Blue Shield, Cigna, Health Net, First Health, PHCS, Medicare, and United Healthcare resulting in a multi-million covered lives increase in access and revenue yield in CA, TX, WA, UT and AZ network locales. Provided ongoing supervision and consulting expertise to corporate and field managed care liaisons for Vital Imaging in development and maintenance of contracts
• Designed and coordinated market specific collaterals and support documents, CME seminars, in-services, community outreach, public relations, advertising. Joined the website development committee Sept 2002 in the role of content writer and editor, artistic director
• Expanded role Fall 2002 to corporate lobbyist to Congress and other entities governing healthcare regulations for legislation and reimbursement affecting new technology and medical procedures
• Developed the concept, sales force, design team, and vision of the Vital Imaging Call Center, a sales subdivision servicing operations, media, website, marketing and public relations on a national scope
• Solely developed spin off biotech company, Vital Scientific, utilizing Micro PET for advanced research imaging on pre-clinical trial animal studies. Directed all operations and pre-marketing as COO/Exec VP. Project shelved indefinitely Aug 2002 due to parent company restructure and downsizing
Vice President, Sales and Marketing
Reid & Associates, Inc. 1997 – 2000
• Directed sales and marketing efforts for distributor of surgical and medical devices for western regional ENT and Plastic Surgery markets
• Gross annual sales of $1,500,000 with 80% of business generated in highly aggressive managed care markets with severely reduced hospital capital budgets
• Supervised, trained and provided strategic planning and support for company sales force
• Personally conducted sales for San Diego and Riverside territories
• Cultivated and maintained relationships with 10 major national vendors and client base, including surgeons, clinical support staff, senior hospital executives and administrators, major hospital operating room and surgi-center supervisors, clinical/technical staff, materials/purchasing department managers, GPO’s and national, regional and local hospital contracting systems
• Developed and implemented innovative marketing plans, contractual negotiation
• Provided physicians, surgical staff and hospital support personnel with technical product usage instruction and continuing education
Vice President, Business Development
Response Oncology, Inc. 1994 – 1996
• Developed, negotiated and implemented four regional LLC joint venture projects (Impact Centers) with major hospitals throughout CA for outpatient deliver of high dose chemotherapy with autologous stem cell transplants; $4,800,00 increase in total revenue for first year operations, based on a projected yield of 12 procedures per site. Achieved sales goals set by corporate in half the allotted time
• Structured and supervised sales and marketing, contracting, site operations and staffing, internal accounting systems, IRB protocol approval, legislative affairs, P&L responsibility
• Coordinated and maintained corporate communications and relations with and between hospital partners, physicians, payers, Impact Center Medical Directors, nursing and technical staff, Response Oncology management, clinical trials departments, case managers and patients
• Closed a freestanding CA facility operating at a two-year total revenue loss of $350,00; consolidated operations into two newly developed regional hospital partners
• Researched and wrote 1996 corporate marketing plan for CA, with detailed statistical analysis of hospital managed care contracts, identification of statewide markets and payers with local, regional and national strategies
• Instituted statewide development of two CA physician practice acquisition agreements, 13 regional managed care contracts, and six proposed Impact Center/hospital joint ventures
• Established clinical performance improvement programs for JCAHO accreditation process; facilitated quarterly RN evaluations. All sites received JCAHO approval
• Nasdaq; publicly traded
Vice President, Sales and Marketing – Western Division
Medical Imaging Centers of America (MICA) 1993 - 1994
• Sold radiology services and obtained or renegotiated 58 national and regional managed care contracts with major payers, including HMO’s and PPO’s, self-insured employers, TPA’s, government and public health entities, IDN’s, large medical groups (IPA’s) in both workers compensation and group health, for 120+ diagnostic imaging centers company wide resulting in a 23% yield in annual gross revenue
• Designed, implemented and directed sales and marketing strategies, payer relations, managed care contract development, sales training and utilization management of ten western regional marketing teams
• Coordinated and maintained corporate, physician, payer and center staff management relations
• Researched and wrote ‘93/’94 western regional marketing plan; collaborated on national corporate plan
• Participated on the design and sales team for MICA/MIS western regional radiology services network and delivery system
• Nasdaq; publicly traded
Director, Business Development
DVI Health Services Corporation 1991 – 1993
• Performed feasibility study, business plan, site planning/acquisition, recruitment of Radiologists, Medical Director, clinical and support staff, for proposed San Diego Diagnostic Imaging Center; project delayed indefinitely due to changes in corporate strategy and state regulations
• Reassigned to national ad hoc marketing, feasibility studies and market analysis on eight projected diagnostic imaging developments or acquisitions in CA, AZ and FL
• Recruited, designed marketing plan, trained and provided hands-on support for site marketing managers
• Directed trouble shooting efforts, marketing strategies, consultative service sales and payer contract development and negotiations at existing DVI imaging facilities
• Nasdaq; publicly traded
EDUCATION
Business/Marketing/General University of Kansas Lawrence, KS Business/Marketing/General Southern Methodist University Dallas, TX
CONTINUING EDUCATION
e.health Seminar Harvard Business School Carlsbad, CA
National Symposium AMI Institute for Clinical PET Washington, DC; Orlando, FL
Executive Women Seminars (3) Athena UCSD/CONNECT La Jolla, CA
Biotechnology Business Development CONNECT Seminars 2001/2002 San Diego, CA
Biotech DNA & Protein Primer Course UCSD/Mira Costa College Oceanside, CA
PROFESSIONAL AFFILIATIONS
UCSD CONNECT
BIOCOM 2000-2003
UCSD Athena / FEW, Forum for Executive Women 2000-2003
San Diego Chamber of Commerce Public Policy Committee 2000-2003
San Diego Chamber of Commerce Healthcare Committee 2000-2003
AMI, Academy of Molecular Imaging 2000 - 2003
SNM, Society of Nuclear Medicine 2000 - 2003
LICENSURE
California Real Estate Sales
California Life & Casualty Insurance
California Clinical Aesthetician |
