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Experienced New Product Development Manager

Background and acheivements of this Marketing Executive are shown. Contact information is confidential. To reach this person, use the link from Marketing Executive talent bank at the conclusion of the resume. Click HERE for more information, jobs, and resumes.

Position
Experienced New Product Development Manager
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
Transportation-Passenger/Freight/TravelAgencies
Function
MARKETING/Advertising/MarketResearch
Compensation
$100,000 to $200,000

Resume Summary
NPDP certified manager with eight years of experience in New Product Development, Strategy Implementation, Marketing, Deal Structuring, and Commercial Operations seeks senior management position focusing on Product Development or Corporate Strategy.

Resume Body      EXPERIENCED NEW PRODUCT DEVELOPMENT MANAGER

AREAS OF STRENGTH
• Strategic Development: Strategic planning, analysis, and stakeholder alignment.
• Data Analysis: Database mining, financial modeling, and quantitative analysis.
• Market Assessment: Market research experience, market sizing, competitive analysis, and needs assessment.
• Pricing: Competitive benchmarking, deal structuring, pricing segmentation, and cost accounting analysis.
• Project Management: Cross-functional team management, project planning, and implementation skills.
• Extensive Executive Management Interaction: Managed executive meetings on a regular basis and assisted in facilitation of resource tradeoffs. Reviewed new business and technology models with executive management.
• Subject Matter Expertise: E-Commerce, market research, transportation, and emerging technologies for the creation of business value.

EXPERIENCE

GE CAPITAL SOLUTIONS, Philadelphia, PA • 08/2006 – Present
Fleet Analytics Leader
Managed team responsible for Commercial Operations, Pricing, and Analytics for a $45 Million Maintenance Portfolio.
• Managed analytics for Maintenance Product Line for GE Trailer Fleet Services.
• Managed deal structuring and pricing for Maintenance including full service leases. Businesses totaled $350 million in revenue per year.
• Designed a fixed price maintenance program, which currently represents 15% of current Maintenance Portfolio.
• Developed cross border inspection solution involving Mexico and the United States, which directly led to $2.5 MM in revenue for the West Coast region and Mexico.
• Created a vendor management program to build relationships in markets without a retail presence.
• Implemented pricing actions, which led to a 5% lift in Operating Margin for Q3 and Q4 in 2007 without impacting monthly growth trends.
• Monitored internal profitability metrics. Product profitability has increased 35% since taking over position.
• Maintained commercial pipeline to forecast business and developed sales compensation targets.
• Developed pricing models and process to improve time to structure deals by 6 days.
• Created market segmentation models for Maintenance Offerings.
• Supervised customer care organization targeting strategic customers and a sales support team for the maintenance product line.

FEDEX, Memphis TN• 06/2000 – 08/2006
STRATEGIC PLANNING AND NEW PRODUCT DEVELOPMENT
Manager, Portfolio Pipeline Analysis• 06/2004 – 08/2006
Managed team responsible for Portfolio Pipeline analysis and new product investment allocation
• Facilitated a bi-weekly Executive Committee to prioritize and approve cross-operating company projects.
• Managed Portfolio Pipeline analysis used to ensure a balanced portfolio. Research drove a 42% increase in investment in projects, which added incremental revenue or decreased costs.
• Assisted in the development and implementation of a predictive resource model to forecast labor investment and trade off decisions for projects.
• Advised Corporate Project Management Office on resource availability for Corporate Initiatives appearing in the Annual Report (Integration of FedEx Freight and NAFTA based enhancements).
• Developed website for bi-weekly decisions, which became the most visited internal website in FedEx.

GLOBAL PRODUCT MARKETING
Sr. Marketing Advisor • 06/2003 – 5/2004
Managed strategy for US Product Marketing
• Worked with FedEx Ground and Express Marketing teams to develop a two-year strategic product plan. Prioritized initiatives and funding allocation.
• Developed recommendations on how to leverage RFID tags to improve the customer experience.
• Led a cross-functional team that provided recommendations to counteract a $120M investment in wireless technologies by UPS.
• Researched market risks associated with reselling of FedEx services by third parties.
• Managed market research budget for US Product Marketing.

Sr. Technology Marketing Specialist • 06/2000 – 05/2003
Internal Consultant for the Vice President of FedEx Electronic Commerce Marketing
• Nominated for Five Star Award for work as a project lead for Electronic Channel Strategy.
• Defined FedEx’s “go to market” strategy with Application Service Providers and Web Services.
• Educated senior management on the limitations and possibilities with XML.
• Conducted competitive research for senior management regarding UPS acquisition of a third party software provider and the risk of Deutsche Post’s International expansion.
• Trained product managers on primary and secondary research models, as well as forecasting tools.

MERVYN’S CALIFORNIA, Los Angeles, CA • 06/1996 – 07/1998
Area Team Leader
Retail Manager and District Logistics Lead for west coast subsidiary of the Target Corporation.
• Managed 12 employees with responsibilities including staffing, performance reviews, and training.
• Designed analytical tools to assess key product inventory issues at the store and district level.
• Developed and implemented best practices in 12 districts to improve Target’s store inventory levels. Improved sales performance by 6.8% year over year and was implemented company wide.

EDUCATION

VANDERBILT UNIVERSITY, Nashville, TN
Owen Graduate School of Management
Master of Business Administration, May 2000
Dual Concentration: Telecommunications/Electronic Commerce and Marketing

SAN DIEGO STATE UNIVERSITY, San Diego, CA
Bachelor of Science in Business Administration, May 1996
Major: Operations Management

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