Position	Retail Marketing Consultant
Location Confidential	No
Location	Midwest USA
Willing to Relocate	Yes
Industry	Consulting--Management--(alsoEngineering/Science)
Function	CONSULTANT-/-Marketing/Adv./Mkt.Res.
Compensation	$100,000 to $200,000
Resume Summary
Vice President, Research and Real Estate. Extensive experience in senior management in the areas of Market Research, Marketing, Acquisitions, Strategic Planning and Real Estate/Site Selection. Results oriented leader equally comfortable in role as team player or individual contributor.
Resume Body      RETAIL MARKETING CONSULTANT
EXPERIENCE ·1986 to Present Vice President Real Estate and Research Responsibilities include all marketing research, site selection, lease negotiations, real estate acquisitions and property management. Additional responsibilities include President of the company’s real estate subsidiary. Highlights include: ·CHALLENGE: Maintain and improve company real estate portfolio. Solution: Analyze, project and negotiated over 130 transactions covering expansions, self-developed acquisitions and land leases as well as build to suit developments. Immediate result: All facilities have met or exceeded sales projections; excess real estate holdings have been kept to a minimum and rents negotiated have been held at rates less than or equal to market rates. Residual effect: By strategically selecting locations to develop an optimal network of facilities, the firm occupies either first or second position in every trade area it occupies. ·CHALLENGE: Grow organization through acquisition. Solution: Identify opportunities; determine economic feasibility; developed post transaction strategic plan for and negotiate acquisitions. Immediate result: The acquisitions allowed the organization to achieve significant growth through entry into new markets that would have been extremely difficult to enter by way of organic growth. Residual effect: The organization has grown nearly 500% in sales. ·CHALLENGE: Organization needs to know its customer better. Solution: A comprehensive consumer research program utilizing a variety of quantitative and qualitative techniques and associated systems were developed. Immediate result: The organization received timely and enhanced consumer insights and analysis that enabled the development of effective and innovative marketing strategies. Residual effect: The firm occupies either first or second position in every trade area it occupies. ·CHALLENGE: How can the organization use information technology more efficiently and effectively to compete in the market? Solution: A series of cross-functional teams were created under my leadership and direction with the task of designing, developing and implementing: i) a complete redesign of the distribution center information system; ii) marketing Data Warehouse and associated Category Management system; iii) Frequent Shopper Loyalty Marketing Program and associated systems. Immediate result: The systems met all design specifications, were delivered on time and within budget. The systems allowed the organization to improve in-stock positions; to improve the category review cycle time thus allowing the organization to maintain a competitive variety and selection of product in a timelier manner and to more effectively communicate with our best customers. This has resulted in a 5% increase in average transaction size, improved customer retention and a 10% improvement in gross margins, without increasing prices in an intensely competitive industry. Residual effect: The firm occupies either first or second position in every trade area it occupies. Direct reports: Department Attorney, Research Manager and Lease Administrator, direct report to the CEO. EDUCATION Master of Business Administration GPA: 3.64 Bachelor of Business Major: Marketing PROFESSIONAL SKILLS Software Skills Experienced in the development of application software and database applications for third party users. Developed software used in telephone based consumer research and fuel center inventory management. Proficient in MS Access, Excel, Word, MS VBA scripting. Real Estate Associate Brokers License, with additional course work in Real Estate Law and Real Estate Appraisal
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