SENIOR EXECUTIVE
Expertise in management, conceptualizing, developing, and
executing a vast range of products and merchandising
programs. Create exceptional in-store presence, increasing
sales, and contributing to the building of multiple brands
for Fortune 500 companies. Develop and evolve the overall
product and services roadmap integrating a comprehensive
understanding of the competitive landscape. Published in TV
Guide, LA Times Business Section, Popular Mechanics, News
Week, and others.
* Award Winner – Recipient of 25 Awards from Point of
Purchase Advertising Institute and 5 Awards from San
Francisco Advertising Club and others.
* Visionary – Pioneered “Store within a Store Feature Area”
initially for movie release of Disney’s “The Lion King” with
merchandise sales exceeding $1.5 billion, 1988–1997.
* Profit Enhancement – Generated $88,000,000 in gross
revenues for Mattel in fast paced development cycle of 4
months by designing Mattel’s top selling toy Nintendo Power
Glove., 1987–1996.
* Negotiator – Closed more than $50,000,000 in deals with
Wal-Mart, Target, Mattel, Toys R Us, Disney and Epson in the
past 10 years.
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PROFESSIONAL EXPERIENCE
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TOTAL GIZMO, INC., Rancho Palos Verdes, CA, 2000–Present
Privately held holographic technology company that delivers
images that “float” in free space holograms without the cost
and complexity. Example: Star Wars R2D2 projecting Princess
Leia.
- - - CEO
Spearhead product vision, co-development, and licensing of
patented technology. Managed product development and roadmap
for all products. Evaluated products to be added, enhanced,
refined, developed, or eliminated. Developed product pricing
models by coordinating with sales management. Developed and
implemented strategies across multiple product lines and
distribution channels for technology-oriented consumer goods
business. Full P&L responsibility.
* Negotiated exclusive JV with manufacturer in China and
opened Hong Kong office allowing Gemmy Industries to sell
product using their sales and distribution channels -
currently revving up for Disney’s Princess Collection 2006.
* Set up JV so company could “run itself” without personal
involvement.
* Pioneer in marketplace for products that have broad
application to the Consumer Electronics and Toy Industries
for the purposes of education, entertainment, personal
productivity, and advertising.
CREATIVE SOLUTIONS GROUP, El Segundo, CA, 1997–1999
Formed by M&A of White Plus, Inc. which was acquired by
publicly traded Pentzer Group, Washington Water & Power in
1997. Acquired in 1999 by The Heritage Group of Boston along
with 6 other Point of Purchase (POP) companies that now make
up Creative Solutions Group.
- - - Executive V.P. / COO and Member of the Board of
Directors, 1997–1999
Asked to stay on to manage operations, including design and
manufacturing initiatives for Fortune 500 companies.
Implemented procedural roadmap for expansion with separate
facilities and locations. Collaborated with senior management
to develop annual business plans that included marketing
strategies, pricing, competitive analysis, financial economic
models, value proposition, positioning, and budget and sales
forecasts. Developed strategic plans for product categories,
cost competency, speed-to-market, new channels of
distribution, and marketing budget. 6 direct and 35 indirect
reports.
* Increased productivity 50% and grew bottom line 35% through
improved utilization of labor by implementing ISO 9000
strategy of procedures with required documentation for each
department.
* Grew market share 2-fold in multiple product segments
through diverse channels.
* Positioned company for multimillion-dollar sale to The He
WHITE PLUS, INC., El Segundo, CA, 1988–1997
Full service Retail POP display manufacturer acquired by
Pentzer Group, Washington Water & Power (1997).
- - - President
Provided Leadership Management course for senior executives
and then for middle management to smooth progress of growing
pains and take company to next level. Initiated IT accounting
system to integrate software and hardware for real time
project costs. Managed ongoing market research through direct
customer contact and surveys, trade shows and journals, sales
calls, competitive analysis, industry trends, and vendor
contacts. Led internal Engineering, Programming, Marketing,
Sales, Finance, Operations, and Legal Departments. Full P&L
accountability 7 direct and 30 indirect reports.
* Increased profits 25% the first year of implementing
companywide accounting system.
* Negotiated more than $25,000,000 in contracts with Disney,
Mattel, and Twentieth Century Fox.
* Positioned company for multimillion-dollar M&A to Pentzer
Group.
Pioneered the “Store within a Store Feature Area” concept for
mass retailers. Brought all licensees’ merchandise to one
location. Developed area reminiscent of actually being in the
movie with large oversized printed graphics and interactive
elements from lights, sound and motion, and advertising
elements for exterior of stores. Implemented fail-safe
colored / numbering system for installation and 1-800 support
24/7. Put company on the map as a full service display
company.
* Became benchmark throughout big box mass market retailers
worldwide setting up centralized facility to offer one-stop-
shopping, housing Fulfillment, Distribution, Sales, Design,
Engineering, and Graphic Departments to deliver best client
solutions in various industries for POP arena.
* Grew from small design house to full service design and
manufacturing operation with fulfillment and distribution by
grasping opportunities and turning them around.
IMAGE DESIGN AND MARKETING, Hermosa Beach, CA, 1987–1996
Product design and development company. Sold product design
and development business unit to partner. POP business unit
merged with White Plus, Inc.
- - - President and Partner
Co-founded company that promoted innovative design,
development and marketing ideas to Fortune 500 companies. Ran
day-to-day operations, including driving product marketing,
marketing communications, and creative services functions.
Leveraged and enhanced product offering by identifying
potential creative partnerships to further differentiate
company from the competition. Shifted focus of company to POP
arena along with product design and development. Recruited
the right people by going to universities specializing in
design. Full P&L responsibility. 8 direct and 40 indirect
reports.
* Enlarged firm from 2 to 50 employees and additional
contract and freelance staff to meet increasing business.
Other positions held – Yamron Design, Owner, 1985–1987.
Industrial Design Affiliates, Staff Designer, 1984–1985.
Trace Systems, Staff Designer, 1983–1984.
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EDUCATION, PROFESSIONAL ACCREDITATIONS, PUBLICATIONS
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Art Center College of Design, Pasadena, CA
B.S. Industrial Design field of specialization Product
Design, 1983
Minneapolis College of Art & Design, Minneapolis, MN (1979-
1980)
Major in Graphic Design, 1979–1980
Professional Accreditations – Point of Purchase Advertising
Institute Judge OMA Outstanding Achievement Technical Awards
October 1998. Leadership Management Effective Management
Development, Certified, State of Texas 1995. Point of
Purchase Advertising Institute Professional Development
Program April 1993.
List of publications available on request. |
