EXPERIENCE
Oct 2006 to Present
DIVISION OF MULTI-BILLION CONGLOMERATE NY
Vice-President Global Marketing
$3B revenue, 10,000 people, Global leader of its industry
Functional leader for 4 business units (3 product businesses with operations on 5 continents and 1 distribution business with over 200 branches) - Reporting to the CEO.
Responsible for strategic planning, operational marketing, product management, pricing, and communications.
Business is outperforming the market (organic revenue CAGR 2X market; Op. Inc. CAGR 1.5 X revenue).
Management / Organization
Managing a team of 350 reports globally with $75M functional budget.
Strengthened leadership, talent bench and functional excellence (31 new hires, created strategic marketing positions, rationalized product management, reallocated resources based on talent and business needs).
Restructured business around market segments to stimulate market driven innovation and NPI, eliminating $50M business overlap and limiting internal competition amongst product lines.
Processes / Operations
Established Global portfolio management process to prioritize 450 engineering projects, focusing development on top projects representing 90% of pipeline NPV. Total of 137 launches executed in 2007.
Set up new product development process with phase gates, strengthening business cases, accelerating innovation and focusing resources on highest value projects.
Drove 20% cycle time reduction plan by resolving critical path issues and by fast-tracking critical projects.
Rationalized 6000 SKU product line - 20% reduction achieved leads to $10M/year in working capital gain.
Strategy / Innovation
Led 400-customer VOC campaign leading to 10 new product & service development projects.
Strengthening innovation process via end-users market research and Blue Ocean ideation workshops.
Kicked off strategic initiatives to grow outside of current markets.
Supported due diligence & integration of 4 acquisitions for a total of $500M in incremental revenue.
Oct 2005 to Sept 2006
CORPORATE STRATEGY GROUP- MULTI-BILLION DOLLAR CONGLOMERATE
Director of Strategy and Business Development
$34B business portfolio
Cross-businesses strategy
Member of corporate strategy team, reporting to Senior Vice President of Strategy, performing strategic planning, consulting, and M&A support across business portfolio.
Redesigned manufacturing process for manufacturing operation, conducted competitive analysis to support acquisition in new space, developed model to simulate US energy savings for government relations demo.
Renewable energy focus
Developed business plans for high growth initiatives in Solar and Wind energy markets.
Solar Energy: Secured $1M funding and assembled team for a 5-year R&D program based on breakthrough innovation approach, with the goal to drastically reduce the cost/KwH of electricity produced compared to best in class alternatives. Funding was raised to $2M after proof of concept.
Jul 2003 to DIVISION OF MAJOR US CORPORATION CA / China
Sept 2005 Director Global Marketing
$2.8B, 6,000 employees, Global leader of its industry
Marketing strategy & organization
Managed strategic marketing in high-growth environment ($1B organic growth in 4 years).
Reinforced organization & functional excellence from 6 to 15 reports in Europe, Asia, and America.
Led strategic planning, leading to investments in small engine segments & technologies.
Led global business plan for diversification ($50M investment approved - $300M revenue created).
Moved culture from engineering to market driven helped optimize $95M annual technology investment.
Asia experience
Acted as Asia marketing director in 2004 & 2005 (Japan, China, Korea) - Based in China fall 05.
Replaced Asia leadership and trained local teams on strategic marketing.
Repositioned offering in China - Redefined segmentation via intensive VOC.
Over 40% annual revenue growth in 2003-2005.
Business management
Managed $3M P&L
20% YTY revenue growth.
Sep. 2001 to June 2003
Senior Manager
June 2003 Government relations & corporate communications- Promoting energy efficiency in the US
Managed successful US marketing campaign including media, PR and government relations $1.3M budget.
Presented to 25+ elected officials and US government agencies in Washington DC & Sacramento.
Contributed to crafting of CO2 regulation AB1493 in California.
Jan. 1994 to Jul 1999
MID-SIZE MANUFACTURING & DISTRIBUTION COMPANY France
$175M revenue
Business Director
Led turn-around of $15M automotive products division - Increased profitability by $2M.
Managed 50 employees and supervised operations during management transition.
Key Accounts Manager
Responsible for sales and P&L for retail store chains representing 25% of total business.
Increased sales and profitability by 30% with top customer CARREFOUR.
Signed 3 new major accounts.
Marketing Manager
Led strategic repositioning that turned the division around after 4 years of losses.
Built strategic partnerships with suppliers ARCO CHEMICAL, BASF, TEXACO.
Launched numerous new products positioning firm as top innovator in industry in Europe.
Firm elected among top 10 innovative suppliers out of 800 by customer CARREFOUR following launches.
Sept 1991 to Dec 1993
MAJOR LUXURY GOODS MANUFACTURERS France
Dec 1993 Manufacturer of luxury brands $25B revenue
Marketing Research Manager
Managed qualitative and quantitative market research for 5 prestigious brands
EDUCATION
2001 MBA Kellogg graduate School of Management, Northwestern University Evanston, IL
Majored in Strategic Management and Finance
Summer 2000: Consultant for Mainspring, internet strategy consulting
1991 University of Paris Dauphine Paris, France
BS in Management Sciences (1991)
BS in Applied economics (1990)
Languages
French (native), English (fluent), Spanish (conversant), German (strong basis).
OTHER
Sailed across the Atlantic Ocean on racing catamaran REGION PICARDIE with 5 crewmembers in 17 days.
20-year passion for sailing - Multiple leadership experiences on boats (racing & cruising) over the world.
Investor in and advisor to several early stage startups (Cookshow.com, VerTerra, Unibags).
Permanent US resident. |
