GLOBAL LEADERSHIP IN -- MEDICAL DEVICE, PHARMACEUTICAL, BIOTECHNOLOGY, LIFE SCIENCES INTEGRATED PRODUCT BRAND MANAGEMENT & MARKETING
Dynamic, results orientated integrated product brand management and marketing leader with strong track record of performance in global organizations. Have lead teams to surpass industry growth rates with a clear sense of purpose and urgency. Leveraged core competencies to create a constant stream of medical product innovation that assures brands perpetually win the physician and patient value equation. Possess keen market analysis insights and team management leadership skills. Consistently drive and execute quantifiable improvements and best practices across the corporation. Excellent interpersonal skills used to solve complex issues to achieve maximum ROI. Strengths lie in taking global programs that are average performers with undifferentiated plans then adding strategic capabilities to deliver measurable market share results. Interested in broadening my global integrated product brand management and marketing experience.
Proven Brand Management Competencies
Integrated Product Brand Management
Agency Management
Pre/Post Campaign Launch
Market Research
Demand Generation & Sales
Voice of the Customer
Commercialization
Scientific Promotion
Strategic Marketing Communications
Interactive & Direct Marketing
Advisory Group Planning
Business Development
Key Opinion Leader Development
Field Marketing Operations
Medical Education
FDA & Clinical Trials
Market Planning & Segmentation
Early Market Development
Portfolio Management
Business Strategy
Professional Experience
HEALTHCARE SYSTEMS: Palo Alto & San Francisco, California
Integrated Product Brand Management & Marketing Vice President, 2002-Present
Recruited from IBM by Stanford University School of Medicine alumni/board members of a privately held medical device/biopharmaceutical start up while participating in Stanford University�s School of Business Executive Program. I served as an external advisor in 2002, then as a permanent full time principal in 2005.
Developed and executed integrated product brand management, marketing and product campaign launch plans that realized 20% market share growth within a targeted three year time line.
Managed employees responsible for the firm�s commercial function P & L that included departments covering: clinical discovery programs, drug study groups, forecasting, target product profiles, pricing, reimbursement and strategic alliances.
Drove focused methodologies and P & L discipline that lead the firm to achieve revenue growth of (15% YTY) and profit margins increases (from 15% to 25%) ahead of schedule and within budget.
Lead the successful licensing of proprietary medical technology from Stanford University School of Medicine, California.
IBM CORPORATION: Somers, New York
Global Brand Management Program Director, 2000-2005
Managed employees within a global software organization that included medical device, pharmaceutical, life sciences, genomics and biotechnology segment solutions which contributed to overall P&L revenue in excess of $1 billion annually.
Developed key performance indicators (KPI�s) for multiple global brands that drove market share growth between 10-15%.
Lead elements of annual global advertising and event agency spend of $950M with Ogilvy & Mather and George P. Johnson.
Harmonized marketing methodologies across multiple business units to drive market position from 3rd to 1st place in several segments.
Guided worldwide workshops to create deliverables for sales that included: points of view, white papers and solution roadmaps which demonstrated IBM�s superior thought leadership.
IBM CORPORATION: Armonk, New York
Senior Global Brand Manager, 1995-2000
Worked on the IBM Chairman & CEO�s (Louis V. Gerstner) corporate strategy staff.
Managed marketing employees that identified key customer requirements across five distinct brands within IBM�s $20B product portfolio.
Grew global P&L revenue 10% YTY that included medical device, pharmaceutical, healthcare, life sciences, genomics and biotechnology over a five-year period.
Lead two global campaign launches per quarter that grew market share 10-20% across Asia, Europe and the Americas.
Guided global market intelligence to evaluate messaging, advertising and marketplace testing for a worldwide sales force of 850 representatives and an echo system of over 110,000 business partners.
Identified global customer requirements for an R&D staff of 1,800 in order to drive Integrated Product Development thereby optimizing operations and sales revenue.
IBM CORPORATION: Americas, Europe & Asia
Progressed through multiple positions of increasing financial, product and employee management responsibility, 1983-1995
Positions: Lead Engineer, Department Manager, Senior Department Manager, Group Manager, Business Unit Manager.
Worked on the IBM Chairman & CEO�s (John F. Akers) corporate technical staff.
Joined the Sales & Distribution Division selling solutions to one of IBM�s top ten global accounts, the General Electric Corporation which generated $300 million in annual revenue.
Successfully graduated IBM�s intensive 12-month Sales & Marketing School in Atlanta, Georgia and Dallas, Texas.
Leadership Development Program Hire starting in IBM�s Thomas J. Watson Research Center.
Special Appointments & Assignments: Washington, DC & Stockholm, Sweden
Selected to serve as a Corporate Loaned Executive volunteer for the United Way and the Red Cross, 1990.
Competitively selected from candidates across the United States to serve as a Fellow of the National Academy of Engineering, which is part of the Institute of Medicine IOM, National Academy of Sciences NAS and National Research Council NRC, Executive Offices, Washington, DC, 1986-1987. First employee in IBM�s history to receive this honor.
Selected to serve as an International Scholar with the Swedish Board of International Exchange, Stockholm, Sweden, 1985.
Education
The Wharton School, University of Pennsylvania, Competitive Marketing Strategy, Sponsored by IBM senior management, 2003.
Stanford University School of Business, Strategic Marketing Management, Sponsored by IBM senior management 2002.
J.L. Kellogg School of Management, Northwestern University, Kellogg Management Institute KMI, Nine-Month Program, Sponsored by IBM senior management, 2000/2001.
Harvard Business School, Creating Corporate Advantage, Strategy in the Multi-business Firm, Sponsored by IBM senior management, 1996.
Pace Lubin School of Business, Executive MBA, Summa Cum Laude, Sponsored by IBM senior management, 1994.
University of S. Colorado, BS, Metallurgical Science, GPA 3.8/4.0, Summa Cum Laude, ASM Scholar, 1983.
Internationally Published Books, Articles and Patents
Edited nationally recognized book, "Advancing Materials Research," National Academy Press, Washington, DC.
Published more than 25 articles in a broad range of peer reviewed national and international journals while a member of IBM�s Thomas J. Watson Research Center.
Granted two patents one within the US and a second within the EU.
Filed four patent applications within multiple countries across the Americas, Europe and Asia.
Published three patent disclosures in IBM’s Technical Disclosure Bulletin Journal.
International/Dual Citizenship -US (Native) and EU
Managed various position responsibilities across multiple countries including; Australia, Austria, Brazil, Canada, China, Denmark, Egypt, England, Finland, France, Germany, Hong Kong, Ireland, Israel, Italy, Japan, Netherlands, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, Thailand and UAE.
Developed additional foreign language basic conversational skills including: Greek, Swedish, Spanish, German, French, Italian and Japanese. |
