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Marketing Executive_ic

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Position
Marketing Executive_ic
Location Confidential
No
Location
Massachusetts
Willing to Relocate
No
Industry
Design-Graphic/Product/Architectural
Function
MARKETING/Advertising/MarketResearch
Compensation
$100,000 to $200,000

Resume Summary
Marketing strategies with a unique mix of skills and experiences – ones that that combine creative skills, sales capabilities, management experience, and an analytical knowledge of technology and supply chain business processes.

Resume Body      MARKETING EXECUTIVE_IC

Note: this is an identity concealed resume - Please keep confidential


Summary knowledge and experience:
· Team leader with P&L responsibility in multiple environments – as an entrepreneur, as a leader of internal projects, and as a manager of direct reports
· Consult on the business processes of product development and introduction and human capital management
· Significant public speaking experience
· Deep knowledge of vendors which offer products and services to the manufacturing and retail industries, including niche and enterprise applications
· Strategic marketer with product management, licensing, and M&A knowledge
· Roots in graphic design, advertising and brand management


PROFESSIONAL EXPERIENCE

2004 – Present
Consulting and research company, MA

I wanted to sharpen my skills working and consulting with multiple companies in an intense learning environment. I currently consult on the process of product development and business process design for global companies.

Sr. Research Analyst

· Research and write about supply chain best practices in a wide range of industries including: Manufacturing, High Tech, Pharmaceutical, Chemical, Process, Retail, Discrete, Aerospace and Defense, Automotive and the Public Sector
· Consult through inquiries and writing on end-user business processes including: new product development and introduction, corporate sustainability, product compliance, environmental product design, human capital management, and aftermarket services
· Work with vendors to assess marketing strategies including message development, capabilities, licensing options, partnerships, and M&A opportunities
· Average 15 inquiries per week for clients looking for strategy consultation, business process enhancements, networking suggestions, and solution providers
· Delivered over 30 paid public speaking engagements and webcasts on the topics of global product development, environmental product design, broad compliance initiatives, new methods to service the install base, and innovation management
· Widely quoted in top tier press including the Wall St Journal, Financial Times, BusinessWeek and Forbes, and appeared on CNBC

2002 – 2005
MSK Enterprises
Natick, MA
($1.2M privately-held corporation)

Following my entrepreneurial passion and wanting to test my skills, I purchased a master franchise agreement for an aftermarket automotive company.

President

· Negotiated real estate lease and all capital purchases
· Employed 8 full-time technicians and managers
· Hired and trained part-time sales representatives and created incentive systems
· Achieved the fastest growth in Northeast
· Based upon my successes, sold the rights to three additional areas in my possession
· Created a referral network leading to predictable revenues – which became a key asset to my ultimate sale


2000 – 2003
@stake
Cambridge, MA
($25M privately-held security corporation)

Recruited by former Sapient executives to build the marketing group, create programs for competitive intelligence, and develop a sales training program. Lead projects that quantified the company’s value offering which helped in its eventual sale to Symantec.

Managing Editor of Secure Business Quarterly

· Secure Business Quarterly was the premier industry journal for Fortune 500 CIOs and security managers
· Developed the initial concept, defined the budget, and responsible for P&L
· Organized internal and external advisory committees to help set issue direction, then procured, edited and wrote thought pieces to support the agenda
· Through direct mail, advertising and word of mouth, built readership to over 8,000 executives
· Product became an integral piece for developing qualified leads, while directly contributing to increased sales

Director of Security Software

· Responsible for the identification, development, management, and ultimate strategy to capitalize on @stake’s non-consulting assets
· Managed the successful launch of LC4, an award winning password-auditing product – delivered on time and under budget, results included a revenue increase of 250%
· Negotiated and analyzed options with third parties to partner, acquire, sell, or combine complementary technologies


Director of Marketing

· Created vertical marketing strategy for the communications and financial services industries by redefining services and creating regional roundtable events – immediate benefits included helping close @stake’s three largest contracts within three months
· Created multi-track sales training program with sales manual and onsite classes focusing on company value propositions, industry overviews, target account creation, and role playing
· Member of CFO’s virtual M&A team to identify and assess opportunities
· Developed competitive intelligence competency


1996-1999
Sapient
Cambridge, MA
($300M publicly-held consultant and service provider)

Originally hired for graphic design and to help manage corporate communications for the newly public company, became key participant in the move to build a creative service competency, and eventually moved into a consulting and project management role.

Project manager, CalyxCare team

· CalyxCare, a venture backed healthcare company, engaged Sapient to design business processes supported by enabling technology
· Business team leader of six people
· Responsible for the definition and implementation of customer relationship software and a call center, including package selection

Art director, BankBoston team

· BankBoston (acquired by Bank of America) engaged Sapient to redefine and recreate HomeLink – which at the time was a limited, text driven home banking application
· Participated in all phases of visual design, including creating the graphic interface
· Supervised software developers to implement interface to my approved specifications

Marketing manager

· Responsible for all internal and external visual communications
· Recreated corporate identity and collateral, designed advertising and negotiated placement contracts
· Managed Sapient’s first two annual reports – helped create themes, hired and managed copy editors, photographer, designer and printers
· Created branding for Sapient’s client projects which became the internal and external identity of the multimillion dollar projects


1992-1996
ThinkTank
Boston, MA
($5M privately held advertising and design firm)

Production manager

· Managed and coordinated all work that went through the graphic design studio
· Supervised five designers and was responsible for the quality of work, budget, deadlines, and ultimate work atmosphere
· Produced pre-press production including color separations and managed print production

Graphic designer

· Participated and lead corporate identity projects including logo design and collateral creation
· Created original design from concept development to actual creation using a series of creative applications



EDUCATION

Olin Graduate School of Business at Babson College, 2000
· Master of Business Administration, Entrepreneurship focus, Magna Cum Laude
· Won the annual product design and development competition

Skidmore College, 1992
· Major: Business; Minor: Studio Art

AFFILIATIONS

· Product Development Management Association
· Beta Gamma Sigma (Masters Honors Society)

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Marketing Executive_ic

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