INTERNATIONAL MARKETING EXECUTIVE
Strategic Planning ~ New Product Development ~ Business to Business
Accomplished International Executive with proven success in marketing and product management. Skilled in providing innovative products and support for customers including US Department of Defense, US Postal Service, Siemens, Alcatel, Lockheed-Martin, Metro Group and Tesco. Over 10 years of experience leading new product developments with stage gate processes. Experienced in creating and supporting channel programs in 15 countries. Refined international business expertise by earning an MBA from the Rotterdam School of Management in the Netherlands. Proficient in hiring and developing employees. U.S. Citizen. Willing to relocate, and do not need to sell a house to do so. Additional capabilities include:
Product Management
Product Line Growth
Global Product Launch
Recruitment and Training
Due Diligence
Market and Sales Analysis
Multi-Million Dollar Budgets
Contract Negotiation
New Customer Acquisition
CAREER ACCOMPLISHMENTS
Industrial and Laboratory Products Company
· Managed the rebranding of primary product lines, including researching the target market and sales channel to create a new website for each product, and updating product literature and logos.
Zebra Technologies
· Increased revenue over 300% and ensured company’s market leadership by developing and launching 9 new products in 2 years.
· Maintained over 40% market share by managing strategic plan to ensure product development projects met rapidly changing market and positioning products for future market growth.
Videojet Systems International, Inc.
· Increased annual equipment sales from $5 million to $25 million by coordinating international project teams in over 20 countries.
· Generated over $8 million in annual revenue for a five year project with Japan Post by creating new ink technology, researching customer needs and collaborating with NEC and Toshiba to outbid a Japanese rival.
· Created strategic and tactical OEM account plan which resulted in exceeding $2 million sales budget for NEC and Toshiba.
PROFESSIONAL EXPERIENCE
INDUSTRIAL AND LABORATORY PRODUCTS COMPANY, Toronto-area, Ontario, Canada 2007 to Present
Director of Marketing
· Lead a team of 6 professionals in the planning, development, and implementation of the company’s marketing strategies, marketing communications, and product management activities.
· Manage the development of improved product websites, including the launch of a new web store for the purchase of consumables. Researched user needs, developed web personas and utilized application based photos.
· Develop short and long-term plans and budgets for marketing and product management programs, monitor progress, assure adherence and evaluate performance.
ZEBRA TECHNOLOGIES, INC., Vernon Hills, Illinois 2003 to 2007
$700 million Manufacturer of Thermal Barcode and RFID Smart Label Printers
Senior Product Manager, RFID
· Established and lead RFID product management and sales support departments. Focused on building organizations that are both agile for new opportunities and scalable for future growth.
· Hired, trained and supervised staff of four professionals. Interviewed all new managers and sales staff.
· Created a reliable and cost efficient system for end users by collaborating and developing complementary systems with key technology partners such as SAP, Oracle, Texas Instruments and Philips.
· Ensured product development for rapidly changing market needs by performing strategic planning and competitive analysis for new product developments.
· Collaborated with European and Asia Pacific business development teams to create RFID channel programs that support the business from regional and country perspectives.
· Created product training curriculum for RFID: performed product training.
VIDEOJET SYSTEMS INTERNATIONAL, INC. Wood Dale, Illinois 1991 to 2000
$500 million Manufacturer of Industrial Ink Jet Printing Systems
Product Manager
· Ensured product and market leadership by developing key components, supervising international project teams and facilitating communication between all subsidiaries and local channel partners.
· Developed five new products from concept through research, benchmarking, project justification, development, and commercialization.
· Increased annual equipment sales from $5 million to $25 million by integrating customer needs, industry expertise and innovative product design.
· Conducted sales and product training for subsidiaries and distributors in over 20 countries. Significant account experience in Germany, Canada, UK, Sweden, Japan and Australia.
· Initiated contact with technology owners to increase company acquisitions and product line development.
· Negotiated divestment price and guided partnership with a Japanese trading company from a joint venture to a wholly owned subsidiary, resulting in complete strategic and profit control.
· Prepared new product sales manuals and literature for global product launches. Developed strategies for selling against competitors.
SARGENT – WELCH SCIENTIFIC COMPANY, Skokie, Illinois 1987 to 1991
Distributor of Science Education Equipment and Supplies.
Marketing Manager (1989 – 1991)
· Directed the training and support of a 25-person national sales force, and managed over 5,000 items in the Physics, Chemistry and Safety products lines with over $5 million annual revenue.
Product Specialist (1987 – 1989)
· Researched and selected new Physics teaching equipment, reorganized the Chemical and Supplies product lines by analyzing sales and eliminating unnecessary catalog items, and managed the transition from in-house engineering and manufacturing to contract manufacturing for all proprietary products.
EDUCATION
ROTTERDAM SCHOOL OF MANAGEMENT, ERASMUS GRADUATE SCHOOL OF BUSINESS, Rotterdam, The Netherlands
Master of Business Administration in General Management, 2002
ILLINOIS INSTITUTE OF TECHNOLOGY,
Chicago, Illinois, United States
Bachelor of Science in Physics, 1986 |
