Position	Consumer Marketing Exec with GM Experience
Location Confidential	No
Location	Massachusetts
Willing to Relocate	Yes
Industry	Consumer-Packaged-Goods
Function	MARKETING/Advertising/MarketResearch
Compensation	$150,000 to $300,000
Resume Summary
Senior executive with extensive experience in consumer-focused companies. Proven track record of successful new product development, expansion of businesses internationally, launching new distribution channels and developing strategic alliances to enhance value to consumers. Marketing strategist with a consumer centric perspective.
Resume Body      CONSUMER MARKETING EXEC WITH GM EXPERIENCE
PROFILE Senior marketing executive with general management experience in consumer-focused companies. Proven track record of successful new product development, international expansion, launching new distribution channels and developing strategic alliances to enhance value to consumers. Marketing strategist with a consumer centric approach. Degrees: MBA, MS and BA. KEY ACCOMPLISHMENTS * Generated an annual sales increase of over 28% for P&G/Gillette’s Oral Care business (Oral-B) in Emerging Markets through the creation of a customized communication’s strategy and brand architecture for that region * Increased share of branded products for a decorative products’ marketer from 50% to 80% of company sales * Built innovative strategic alliances between J. Baker and national retailers (Staples and Home Depot) * Successfully created and launched a direct selling company as a subsidiary for a major publisher * Stopped sales freefall at a Colgate subsidiary after a poorly executed restructuring. Surpassed sales and profit targets, restored confidence among all constituencies and profitably sold the business * Created and implemented Colgate’s first global oral care strategy which increased worldwide market share by .5 points, equating to $90 million per year while increasing gross profit margins by 20%. PROFESSIONAL EXPERIENCE Procter & Gamble/The Gillette Company, Boston, MA 2005 - 2006 Independent Consultant * Drafted a global strategic plan and brand architecture for Gillette’s Oral Care business (Oral-B) as it implemented its merger with Procter & Gamble. Resulted in a sales increase of over 28%. * Developed a communications platform for Oral-B across numerous Emerging Markets. Conducted consumer research in China, Thailand, Philippines and Russia * Coordinated development of and implemented a plan for the restaging of an important segment of the Company’s Duracell battery business. The Zrike Company, Inc., Oakland, NJ 2002 – 2005 Senior Vice President, Marketing and Business Development Senior officer and Director of this twenty-year-old family company which is a leader in the tabletop and giftware industry. * Developed the Company's first brand strategy resulting in a realignment of the entire product line. Brands grew from 50% to 80% of Company sales. * Directed project to design and build a new state-of- the-art corporate office/distribution center for the Company. Saved 30% in annual overhead. * Successfully negotiated and managed major brand licenses with Kellogg’s®, Waverly® fabrics, Christopher Radko®, National Geographic® and Tracy Porter®. Forrester Research, Inc., Cambridge, MA 2000 – 2001 Senior Analyst Consulted with some of the largest retailers in the country on customer relationship management, channel conflict and global retailing. Individual research focus on the home furnishings, sporting goods, direct selling and apparel markets. Casual Male Inc. (Formerly J. Baker Inc.), Canton, MA 1999 – 2000 1st Senior Vice President, Corporate Strategy and Business Development (1999-2000) Interim President, Work’n Gear Division (1999) Senior Vice President, Strategy and Business Development (1999) * Started the Company’s first business development function. Crafted a strategic direction for the Company’s two largest businesses. Created new go-to- market strategy based on Company’s first ever consumer market study. * Within six months of joining the company, appointed President & CEO of the $60 million Work’n Gear division when incumbent President suddenly resigned. Charged with recommending whether to sell or grow the enterprise. Plan for growth was accepted by the Corporation’s Board of Directors. * Created successful strategic alliances with major national retailers having similar consumer demographics (Staples and Home Depot). Scholastic Publishing Inc. (formerly Grolier Inc.) Natick, MA 1996 – 1998 President - InKnowvations, Inc. (A wholly owned Grolier Subsidiary) Responsible for start up and management of new company to distribute Grolier books through direct “party plan” sales. Within one year of startup, built a sales force of 140 representatives in North America. Company was established based on a concept and start-up plan I developed as a consultant for Grolier in late 1995. Colgate-Palmolive Company, New York, NY 1973 – 1994 Princess House Inc. (A wholly owned Colgate subsidiary) North Dighton, MA President & CEO (1990-1994) Executive Vice-President (1989-1990) Senior Vice-President (1988-1989) Vice-President, Marketing and Business Development (1986- 1988) Vice-President, International (1985-1986) * Stopped the sales decline of this $125 million consumer products company, which distributes home decorative and giftware items. * Created (through start-up and acquisition) and ran Princess House International with over $30 M in sales. Direct reports included the General Managers of all four International subsidiaries as well as a corporate staff of five. * Created the Company’s first autonomous Marketing Department. * Revitalized and updated the Company's entire product line and overall marketing approach. * Launched 65 new products in one year, accounting for 70% of Company’s sales by 3rd year. Colgate-Palmolive (Brazil) Ltd., São Paulo, Brazil Marketing Director (1983-1985) Responsible for the Marketing Department for one of Colgate's largest International subsidiaries. Relaunched key products in toothpaste, shampoo and deodorant categories, stabilizing sales despite limited marketing investment due to the country’s hyperinflationary economy. Colgate-Palmolive Company, New York, NY Associate Director (Oral Care), Worldwide Business Development and Planning Group (1981-1983) Second-in-command to Corporate Vice-President with responsibility for all Colgate's $3 billion worldwide oral care business. Function was created and structured substantially in accordance with recommendations in a study I conducted for Colgate's Chairman of the Board. * Conducted Colgate’s first global new product launch (Colgate Gel) resulting in $50 million in annual sales from 20 countries within 24 months. * Developed and optimized the first practical alternative to the toothpaste tube. * Directed worldwide package rationalization of Colgate Toothpaste in 50 countries. Resulted in annualized savings of $80 million. EDUCATION COLUMBIA UNIVERSITY - Graduate School of Business Master of Business Administration Degree COLUMBIA UNIVERSITY - Graduate School of Journalism Master of Science Degree DARTMOUTH COLLEGE Bachelor of Arts Degree
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