CAREER PROFILE
Senior business leader with expertise in directing growth-oriented businesses for a global Fortune 100 company. Demonstrated strengths in business development, marketing, operations, eCommerce, venture partnership, information technology and leadership development. Proven ability to create value through productivity, revenue and profit enhancement. Inspirational leader with unrivaled entrepreneurial drive and exceptional communication skills.
PROFESSIONAL EXPERIENCE
ALCOA, INC., Pittsburgh, PA 1983 to 2006
The world’s leading producer of aluminum products and fabricated solutions to the transportation, packaging and construction markets with revenues of $26 billion.
Corporate Director, Customer & Marketing Services, Chicago, IL (2004 - 2006)
Created and led a global marketing consultancy group to drive sustainable, enterprise-wide profitable growth across all market sectors. Accountable to Executive Council. This was a promotion to one of top 70 positions within executive team.
• Achieved $1.4 billion in profitable revenue growth by leading a senior-management team that provided standardized marketing processes and defined strategic value propositions which enhanced Alcoa’s competitive advantage.
• Differentiated product and service offerings in the marketplace by designing and deploying commercial systems including customer portals, CRM applications and transactional integration capabilities which enabled the capture of incremental revenue and transactional cost savings.
• Implemented $28 million SMART Solution which provided the enterprise with advanced strategic marketing analysis and reporting capabilities.
• Created and implemented talent management processes that enabled more effective acquisition, assessment, development and retention of marketing and sales leaders.
Director, eBusiness (2000 - 2004)
Conceptualized and initiated global eCommerce practice and organization through this newly created corporate position. Formulated an enterprise-wide strategy and directed the operational development of extranet and internet capabilities across 30 strategic business units through a 65-person team of technology managers, application developers, systems architects and internet strategy consultants.
• Initiated and developed enterprise digital marketing capabilities by designing and deploying a comprehensive suite of innovative, industry-leading electronic business.
• Achieved over $250 million in incremental revenue by attracting new customers and increasing retention of existing customers.
• Generated over $300 million in cost savings and improved customer satisfaction by creating electronic transactional efficiencies.
• Established the industry standard for electronic selling and marketing capabilities by leading the technology development and deployment of internet-based processes and applications.
• Launched MetalSpectrum, LLC by leading the partnership development, creating the business plan and securing $40 million funding among 13 founding companies.
Director of Marketing, Engineered Products (1998 – 2000)
Created and directed a high-performing marketing team responsible for market segmentation, application engineering, new product development, strategic pricing and product promotion for the $1.2 billion extruded products business across the automotive, commercial transportation, industrial and distribution market segments.
• Increased new revenue $75 million by leading a strategic renewal process of customer segmentation, value proposition development, manufacturing process optimization, product positioning and value-based pricing.
• Raised margins 10% while increasing market share 18% by developing and deploying a new strategic growth plan.
Market Manager, Commercial Products, Davenport, IA (1993 - 1998)
Led cross-functional, senior management team with P/L responsibility for the worldwide revenue growth and profitability of three strategic, global markets. Directed marketing, operations, sales and quality management.
• Grew Lithographic Products business from $45 million to over $100 million by modernizing manufacturing capabilities and establishing sales and technical service capabilities in Europe, Asia and South America.
• Increased Specialty Products profit margins 8% by optimizing product and service mix.
Manager, Automotive Market Development, Detroit, MI (1990 - 1992)
Led the customer segmentation and strategic business development for aluminum flat rolled products within the North American automotive market. Developed aluminum automotive body panel applications totaling $100 million and achieved an 80% market share.
Product Manager, Laminated Products, Philadelphia, PA (1986 - 1989)
Account Manager, Chicago, IL (1983 – 1986)
ADDITIONAL EXPERIENCE
ST. AMBROSE UNIVERSITY, Adjunct Professor, Davenport, IA 1996 to 1998
Created and taught advanced curriculum for International Business Management.
EDUCATION
MBA, Finance and International Management
J. L. Kellogg Graduate School of Management, Northwestern University, Evanston, IL 1989
BA, Marketing, Michigan State University, East Lansing, MI 1983
COMMUNITY AFFILIATIONS
Women Unlimited, Mentor, Chicago, IL 2003 – Present
PRESENTATIONS
“Growth as a Process”, Institute for the Study of Business Markets (ISBM)
“Creating Value With Digital Marketing Strategies”, Carnegie Mellon University
“The Launch of MetalSpectrum: The Metals Industry Marketplace”, i2 Planet Metals Industry Conference |
