SUMMARY
Senior marketing, business development and strategic management professional. Develops strategies that realign existing business models and take corporations to unprecedented revenue, profit and market performance. Significant experience in South American markets that helps to position domestic businesses for greater exposure to and entrance into this previously under-represented market. Experienced within highly diverse industries that has resulted in cross-functional and cross-industry expertise that has proven to add value on a consistent basis to numerous entities and companies. Bilingual in English and Spanish and knowledge of Portuguese. Eligible to work for any U.S. employer.
EXECUTIVE LEADERSHIP
STRATEGIC BUSINESS DEVELOPMENT
MARKET DEVELOPMENT/EXPANSION
STRATEGIC MANAGEMENT
REVENUE GENERATION
PRODUCT INTRODUCTION
FINANCIAL EXPERTISE
PROFESSIONAL EXPERIENCE
DIB PERU , PERU. 2004 – 2007
$20 million Chilean multinational home textile company, wholesaler and distributor in Mexico, Peru, Chile and Argentina.
Chief Executive Officer
Managed the company in Peru. Planned marketing and business development strategies. Directed all marketing activities in a business-to-business environment. Decided on new product lines. Searched and negotiated with international providers. Budget responsibility. Represented the company in the Board of Directors.
* Defined the company’s Strategic Plan for the next 5 years. Plan, when implemented, turned around company’s declining performance and drove profits and business forward; improving company’s sales by 19% and increasing profits by 12%.
* Formulated and implemented a global restructuring plan which redefined the product mix; reduced inventory costs by eliminating overlapping products and liquidated old inventory; simplified structures; and reduced overhead costs. Profits were increased by 12%.
* Defined and standardized new pricing and credit policies. Established mark-ups ranges for each product category and type of client; and determined credit limits and payment terms. Improved operational efficiencies through consistent practices and reduced receivables by 20%.
* Successfully negotiated and managed with Disney Consumer Products a contract and license for selling carpets and placemats in Peru. Increased the company’s sales in 5% approximately.
* Managed worldwide strategic sourcing of suppliers for new and existing products to drive redefinition of new product mix forward. Built strong business relationships with suppliers from Europe, Asia, Africa and South America. Experience attending to international trade shows.
* Negotiated lines of credit with Banks and suppliers. Eased the purchasing process and reduced financial expenses by 7%.
* Launched an exclusive store, as a new selling channel, for a unique product mix. Conceived, authored and implemented entire successful business plan.
TELEFONICA OF PERU, PERU. 2000 - 2002
$1.2 billion top Spanish multinational telephone company. Public Telephone business unit contributes 20% of the company’s annual sales.
Marketing and Strategic Planning Director
Strategic marketing and business planning of Public Telephone Business Unit. Directed all marketing activities in business-to-consumer and business-to-business environments. Brand and product management. New products development. Sales and distribution management of leading telephone calling cards (more than 36,000 points of sales). Budget responsibility for Marketing and Sales activities. Managed Business Procedures Improvement and Customer Service departments.
* Directed marketing and business strategic plans. Increased product usage and maintain company leadership in the industry
* Developed and executed extensive regional and nation-wide multi-channel Marketing Plans that included TV, radio and print that grew sales by 400% translating to increase in monthly revenue from $800,000 to $4,000,000.
* Led new product development from conception through launch. Products increased company’s sales and presence in the marketplace and filled an existing void in mass-market. Launched products included virtual phone cards, rechargeable phone cards, single-destination phone cards and Super Plus 147.
* Restructured distribution process of calling cards market. Re-negotiated and re-reassigned channels and territories to existing and new distributors, increased points of sales by 40% (36,000 pos) and reduced operational costs.
* Managed multi-channel promotions and incentives programs to accelerate selling process.
* Evaluated and implemented improvements in accounting, taxation, operational and information technology processes
CREDIT BANK OF PERU, PERU. 1997 - 2000
$600 million top commercial bank in Peru with more than $6 billion in assets, 210 subsidiaries around the world and more than 2 million customers.
Financial Consultant – Financial Corporate Department
Negotiated, evaluated and provided middle and long-term loans and financial leasings exceeding $1 million to corporations. Full cycle expertise from finding and contacting prospects; evaluating their financial statements, forecasts, projects and strategies; structuring; negotiating and closing. Presented clients to the Credit Committee. Management consulting.
* Developed marketing strategies to increase product awareness and prospecting.
* Negotiated, evaluated and provided more than $50,000,000 in middle and long-term loans and financial leasing exceeding $1,000,000 to corporations of 3 regional branches of the Bank. Exceeded department’s goals for 1997 and 1998 by 40% and 10% respectively.
* Provided management consulting in restructuring, cost reductions and strategy.
* Customized the forecast model for 3 different industries: Mining, Fishing and Oil, using the existing model for all the other industries.
VEGSA, PERU. 1994 - 1996
$41 million Peruvian construction and Petroleum Company.
Financial and Administrative Manager
Managed all financial and administrative functions for 16 oil and construction sites, including planning, forecasting, reporting, acquisitions, control, audit and information systems.
* Provided financial evaluation for Lot II Petroleum Project, achieving an 82% increase in the crude barrel price paid by the Peruvian Public Petroleum Institution.
* Performed financial analysis of each petroleum project and closed uncompetitive capacity, increasing company’s profits by 6%.
* Established capital expenditure prioritization and strengthened business unit controls.
* Restructured financial information reporting process from each site, insuring its integrity.
* Renegotiated debt with suppliers, reducing financial expenses by 8%.
MERCASUR, ARGENTINA. 1991 -1993
$3 million Argentinean house construction materials importer and wholesaler.
Marketing and Sales Assistant
Participated in all marketing and selling activities in business-to-business and business-to-retailer environments.
* Increased sales by 25% and 30% in 1992 and 1993 respectively.
EDUCATION
HARVARD UNIVERSITY, BOSTON, MA. 2003 - 2004
Certificate of Special Studies in Administration and Management.
ESAN GRADUATES BUSINESS SCHOOL, PERU. 1996 - 1997
MBA. Majored in management strategy. Ranked 6 out of 120 students in class.
NATIONAL UNIVERSITY OF CORDOBA, ARGENTINA. 1989 - 1993
Degree in Economics. Graduated with honors.
UNIVERSITY OF LIMA, PERU. 1985 - 1988
Law and Political Science (4 years).
ADDITIONAL INFORMATION
Skills: Native Spanish speaker with English fluency and knowledge of Portuguese.
Professional Affiliations: Harvard University Alumni Association, Peruvian Economist’s Association, ESAN’s Graduates Association. |
