PROFESSIONAL PROFILE
Senior marketing, business development and strategic management professional. Develops strategies that realign existing business models and take corporations to unprecedented revenue, profit and market performance. Significant experience in South American markets that helps to position domestic businesses for greater exposure to and entrance into this previously under-represented market. Experienced within highly diverse industries that has resulted in cross-functional and cross-industry expertise that has proven to add value on a consistent basis to numerous entities and companies. Bilingual in English and Spanish and knowledge of Portuguese. Eligible to work for any U.S. employer.
EXECUTIVE LEADERSHIP
STRATEGIC BUSINESS DEVELOPMENT
MARKET DEVELOPMENT/EXPANSION
STRATEGIC MANAGEMENT
REVENUE GENERATION
PRODUCT INTRODUCTION
FINANCIAL EXPERTISE
CAREER HIGHLIGHTS
DIB PERU SAC, PERU. 2004 每 2007
Chief Executive Officer
TELEFONICA OF PERU, LIMA PERU. 2000 每 2002
Marketing and Strategic Planning Director
CREDIT BANK OF PERU, LIMA, PERU. 1997 每 2000
Financial Consultant 每 Financial Corporate Department
MARKETING AND BUSINESS DEVELOPMENT STRATEGIES
* Directed all marketing and sales activities in business-to-business and business-to-consumer environments for a telecommunications product, including brand development, product management, new products development, forecasting and pricing. Increased product usage and maintain company leadership in the industry
* Developed and executed extensive multi-channel Marketing Plans that included TV, radio and print that grew sales by 400% translating to increase in monthly revenue from $800,000 to $4,000,000.
* Led new product development from conception through launch. Products increased company＊s sales and presence in the marketplace and filled an existing void in mass-market. Launched products included virtual phone cards, rechargeable phone cards, single-destination phone cards and Super Plus 147.
* Restructured distribution process of calling cards market. Re-negotiated and re-reassigned channels and territories to existing and new distributors, increased points of sales by 40% (36,000 pos) and reduced operational costs.
* Changed the product mix, eliminated not competitive product lines and reinforced others where company was strong with good selling channels. Sales increased by 19%.
* Launched a line of low and middle priced products that competed with the leader in that segment. Took advantage of market knowledge and distribution channels. In single year company obtained 10% of the market share. ($1,000,000 in sales).
* Elaborated an incentives program for entire sales force based on points given for reaching specific goals. Initiative reinforced company＊s strategic plan.
* Launched an exclusive store, as a new selling channel, for a unique product mix. Conceived, authored and implemented entire successful business plan.
EXECUTIVE LEADERSHIP AND STRATEGIC BUSINESS MANAGEMENT
* Defined the company＊s Strategic Plan for the next 5 years. Plan, when implemented, turned around company＊s declining performance and drove profits and business forward; improving company＊s sales by 19% and increasing profits by 12%.
* Formulated and implemented a global restructuring plan which redefined the product mix; reduced inventory costs by eliminating overlapping products and liquidated old inventory; simplified structures; and reduced overhead costs. Profits were increased by 12%.
* Defined and standardized new pricing and credit policies. Established mark-ups ranges for each product category and type of client; and determined credit limits and payment terms. Improved operational efficiencies through consistent practices and reduced receivables by 20%.
* Successfully negotiated and managed with Disney Consumer Products a contract and license for selling carpets and placemats in Peru. Increased the company＊s sales in 5% approximately.
* Managed worldwide strategic sourcing of suppliers for new and existing products to drive redefinition of new product mix forward. Built strong business relationships with suppliers from Europe, Asia, Africa and South America. Experience attending to international trade shows.
* Negotiated lines of credit with Banks and suppliers. Eased the purchasing process and reduced financial expenses by 7%.
FINANCIAL EXPERTISE
* Proficiency in financial planning, forecasting/budgeting, operational controls, pricing and credit and risk analysis
* Negotiated, evaluated and provided more than $50,000,000 in middle and long-term loans and financial leasing exceeding $1,000,000 to corporations of 3 regional branches of the Bank. Exceeded department＊s goals for 1997 and 1998 by 40% and 10% respectively.
* Provided financial evaluation for Lot II Petroleum Project, achieving an 82% increase in the crude barrel price paid by the Peruvian Public Petroleum Institution.
* Performed financial analysis of each petroleum project and closed uncompetitive capacity, increasing company＊s profits by 6%.
* Evaluated and implemented improvements in accounting, taxation, operational and information technology processes.
ADDITIONAL EMPLOYMENT HISTORY
VEGSA CG, PERU. 1994-1996
Financial and Administrative Manager
MERCASUR, ARGENTINA. 1991-1993
Marketing and Sales Assistant
EDUCATIONAL BACKGROUND
HARVARD UNIVERSITY, CAMBRIDGE, MA
Certificate of Special Studies 每 Administration and Management
ESAN GRADUATES BUSINESS SCHOOL, LIMA PERU
MBA Management Strategy
NATIONAL UNIVERSITY OF CORDOBA, CORDOBA, ARGENTINA
Degree in Economics
UNIVERSITY OF LIMA, LIMA, PERU
Law and Political Science |
