Position	Unique Marketing Executive
Location Confidential	No
Location	No preference
Willing to Relocate	Yes
Industry	Consumer-Electronics
Function	MARKETING/Advertising/MarketResearch
Compensation	$100,000 to $200,000
Resume Summary
Experienced executive with 20 years MARKETING, PRODUCT MANAGEMENT and ENGINEERING experience with companies like COMPAQ, ZENITH and ALTEC LANSING. Global experience creating new categories and turning around underperforming ones for small, mid- sized and Fortune 500 companies.
Resume Body      UNIQUE MARKETING EXECUTIVE
Product Management Strategic – Product - Market – Channel – Brand – Sales - Business - Development Savvy business-oriented Product Management professional offering over 18 years experience in product management and 9 in engineering. A global businessman specializing in growing revenue with new business, product, channel, brand, and sales strategies. An accomplished leader with an affinity for leading turn around and start-up initiatives. Delivered success in: Revenue Growth ♦ Product Development ♦ Life Cycle Management ♦ Strategic Product, Market and Channel Strategies ♦ Market Development ♦ Branding ♦ Market Research ♦ Strategic Planning PROFESSIONAL EXPERIENCE GRP ADVISORS, Ocala, FL 2005 – Present A product management and marketing limited liability consulting practice Principal Helping companies to improve sales, profitability and market image with innovative brand, marketing and product strategies. Customers include Tymphany Audio, Peerless, CBS, Solargenix, and Auragen. FEDERAL SIGNAL, E-ONE Division, Ocala, FL 2003 – 2005 A $425M division of Federal Signal Corporation Vice-President Product Management, Product Configurator (2003 – 2005) Key responsibilities included product management, marketing, public relations, research and the enterprise wide product configurator system. • Improved product line margin 3% by reducing product offerings and focusing on value • Increased sales leads 30% by focusing product at key customer segments • Increased sales $10.5M by introducing new products, features and technologies ALTEC LANSING TECHNOLOGIES, Milford, PA 2000 – 2002 A $125M privately owned OEM, retail and commercial audio market leader. Senior Vice-President Product Management (2000 – 2002) Key responsibilities included product management, marketing, public relations, research, business development, channel marketing, pricing, and strategic planning. • Increased sales $12M by creating new product lines targeting new emerging markets • Improved product line profitability $2.5M by reducing our low end product offering • Grew retail market share 14% by introducing a new market segment based product strategy • Increased retail margin 15% by implementing a channel marketing team that leveraged dealer promotions and improved our promotion ROI Senior Vice-President Operations (2000 – 2001) P&L / operating responsibility for product management, marketing, quality, customer service, inventory management, logistics, engineering and manufacturing. • Saved our #1 OEM account, Dell, by implementing a corporate wide metrics program to improve our Quarterly Business Review score • Took $8M in cost out of the supply chain process by managing a lean transformation of the world wide supply chain process ZENITH ELECTRONICS, Glenview, IL 1997 – 2000 A $1.4B manufacturer of consumer and commercial video and TV products. Vice-President Strategic Planning (1998 – 2000) Responsible for developing a new strategic direction and brand identity. • Redirected business to more profitable segments and product categories outside of analog TV Vice-President Product Development (1997 – 1998) Product development responsibility for seven categories of consumer and commercial products. • Exceeded the plan by $21M, while in Chapter 11, by reducing the number of loss leader sku’s • Selected as a key member of the President’s core turnaround team COMPAQ COMPUTER CORPORATION, Houston, TX 1995 – 1997 A $1B consumer division of a $5B worldwide provider of pc’s, servers, monitors and associated products and services. Product Manager, Consumer Portables, Options and Monitors Defined the global hardware and software MRD, product marketing strategy and managed the life cycle model. • Created a new to the industry entry – level notebook product line • Awarded a patent for a new user friendly monitor INTERNATIONAL JENSEN INCORPORATED, Lincolnshire, IL 1980 – 1995 A $300M manufacturer and distributor of consumer and OEM car and home audio products. Vice-President Product Development (1984 – 1995) Managed the world wide product definition of home, car and pc audio products for Jensen, Advent, AR and Phase Linear. • Grew Advent home speaker market share to top three • Increased Electronics sales $50M • Spearheaded Asian sourcing efforts Home Audio Engineering Manager (1980-1984) PREVIOUS PROFESSIONAL EXPERIENCE Engineering manger positions with Motorola and BRK Electronics. EDUCATION B.S., Mechanical Engineering, Bradley University, Peoria, IL PROFESSIONAL AFFILIATIONS Product Development Managers Association – Member and Past Chicago Chapter President AWARDS Five Patents Granted INTERESTS General Aviation IFR Pilot and experimental aircraft owner
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