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Experienced high energy financial services marketing and sales management professional, with the expertise to tackle complex business challenges and develop cost effective plans and programs to resolve those challenges. Extensive management skills to develop and build independent, high productive teams.
- Extensive marketing and sales management experience - financial services.
- Demonstrated capability to manage new challenges/deliver bottom line results.
- Demonstrated results oriented business performance in every position.
EXPERIENCE
Chase Manhattan Mortgage Corp. 2001 - 2006
SVP-National Sales and Marketing Support Manager B/C Division
· Manage Sales Development / Sales Support / Sales Management enhancement for field sales organizations, including, Retail Branches, Wholesale and a Call Center with combined annual sales of $8 Billion annually.
· Coordinated the development of revised sales training programs designed to reduce ramp time for new AEs.
· Developed Broker Tiering process to assist AE’s to identify key brokers and track progress.
· Site Manager for Fort Washington Chase office location with over 500 employees.
· Manage B/C business Emerging Market Strategy Development.
Advanta Mortgage, Springhouse Pa. 1996 - 2001
Vice President, National Wholesale Sales Manager
Manage the wholesale sales organization with 4 regional managers and 65 sales Account Executives located throughout the country.
· Increased sales an average of 25% each year over the past three years.
· Expanded the sales organization more than 60%.
· Maintained / increased average sales per Account Executive to over $1MM per month.
Vice President, Director of Human Resources for Advanta Mortgage 1996 - 1998
Managed the Human Resources Department through explosive growth in the mortgage company. Hired by the president to transform the HR group into a responsive and proactive organization to support the business mangers.
· Prepared staff for a 300% increase in recruiting.
· Managed the redesign of incentive programs designed to increase the productivity of sales and operations employees.
· Developed and implemented a computerized paid-time-off tracking system for the company.
· Developed and introduced an employee service recognition program.
Norwest Mortgage, Des Moines, IA. 1992 - 1996
Director, Norwest Learning Systems / Marketing Director - Mortgage Retail Originations
Provided business and marketing support services to the largest retail mortgage sales organization in the country.
· Managed sales and marketing program support including new product development, sales process development, research, and market share tracking.
· President and founding member of the Norwest Housing Foundation, a non-profit employee managed foundation dedicated to help provide shelter needs to low income families.
· Created and implemented a national Realtor Sweepstakes Promotion "Learn and Earn" designed to train over 30.000 Realtors each year on Norwest Mortgage niche products.
· Developed and implemented a retail business concept: "Closing Thoughts", which was a monthly subscription publication for Realtors.
CITICORP, INC. - NEW YORK, NEW YORK 1979 - 1992
Citicorp Mortgage, Inc. - St. Louis, Missouri 1985 - 1992
VP, Director of Strategic Planning - Managed the development of Citibank’s first national mortgage business strategic plan, coordinating teams of professionals across business units nationally.
· Developed a mortgage segmentation plan designed to improve loan origination efficiency.
VP, Service Quality Director - Direct report to the president, responsible for the management of ongoing customer, business-to-business, and competitor research programs to track and analyze service satisfaction levels for CMI's mortgage origination process. Management of a variety of programs to enhance the service focus of the organization including the management of feedback sessions with senior managers, building plans with managers to address service issues, tracking results, and managing the employee service recognition programs. Satisfaction scores increased from 73% to 90% as a result.
VP, Regional Marketing Director, Citicorp Person to Person Central Region - Managed the marketing activities of a 14 state regional financial service business supporting first and second mortgages, industrial banks, and Citibank’s first De Novo bank in Maine.
· Established a centralized multi-state second mortgage tele-sales and processing operation, yielding a 25% sales increase over the prior year.
Citibank, N.A. - New York, New York
VP, Regional Marketing Director - Responsible for the Brooklyn, Long Island and Staten Island Region with over 80 branches with $12 billion in footings. Managed all marketing and P.R. activities for the region directly and provided input into division marketing decisions. Functioned as project leader for a number of key divisional programs including:
· Directed project team to add check cashing capabilities to ATMs.
· Co-Managed the bank’s first pre-approved un-secured credit mail solicitation.
· Negotiated innovative tie-in promotion with Macy’s department store to increase CD deposits.
KENTUCKY FRIED CHICKEN - LOUISVILLE, KENTUCKY 1976 - 1979
Regional Marketing Director -Directed the marketing activities of KFC’s largest company owned region with over 200 stores in five states.
· Directed the development of "We Do Chicken Right" campaign that was adopted by the National Advertising Cooperative. The campaign reversed a declining sales trend resulting in an 18% sales growth. Campaign ran for 10 years.
EDUCATION Bachelor of Science - Villanova University
ACHIEVEMENTS, Olympic Silver Medalist; Co-holder of World High Hurdle record . Executive Board Member of Philadelphia Protestant Home. |
