Results-oriented Executive with demonstrated expertise in corporate brand development/strategy, marketing insights, and project/program management. Skilled at identifying growth opportunities and developing comprehensive branding and segmentation solutions to enhance performance in diverse B2B and B2C markets.
Innovative Leader who blends solid analytical skills and strategic insight to pinpoint opportunities and formulate comprehensive action plans, igniting dynamic growth and heightening competitive advantage.
Engaging Communicator at ease interfacing with colleagues, clients, vendors, and C-level executives; repeatedly invited to speak at events hosted by industry associations.
High-Performance Manager who consistently exceeds corporate objectives and has rapidly progressed through positions of increased responsibility; recipient of multiple achievement awards.
PROFESSIONAL EXPERIENCE
EMPLOYER: A Fortune 200 managed-healthcare company operating in the western United States. Acquired by a Fortune 50 firm offering healthcare products and services nationwide. 2000-2006
Senior Director, Brand Strategy & Research (2003-2006)
- Drove 150% brand equity improvement (methodology by BrandEconomics), sparked 12% increase in brand awareness, contributed to record high stock prices and company being acquired.
- Devised and deployed profit-based customer segmentation strategies to improve marketing efficiency and increase sales, established customer engagement models to enhance business results.
- Facilitated company-wide culture change while boosting employee pride to a record 99% which enhanced employee retention and recruitment programs.
Director, Strategy & Research (2001-2003)
- Assessed corporate market position, identified opportunity and mapped brand strategy to optimize business results in 6 months, initiated shift in corporate internal/external marketing strategy.
- Led general and multicultural ad agency and vendor consolidation efforts (from over 20 disparate agencies throughout the company down to one, with estimated savings of over 50%), managed review and selection processes and contract negotiations valued to $23 million.
- Managed a $1.5 million research budget, developed research programs, oversaw brand equity analyses.
Associate Director, Research & Market Analysis (2000-2001)
- Recruited to turn around under-performing research and analysis unit of 7 professionals operating in independent silos.
- Streamlined projects and cultivated a knowledge-sharing, high-performing environment to share best practices and insights.
EMPLOYER: A not-for-profit membership organization providing travel, insurance, automobile, and financial services to customers in the western United States. 1993-2000
Manager, Marketing Research (1998-2000)
- Boosted customer satisfaction by 5% among a stagnating client base of 5+ million, created an award-winning operating model implemented company-wide, linked client surveys to compensation and
corporate goal-setting.
- Supported evolution of profit-driven consumer segmentation model which served as the foundation for their CRM program.
- Promoted to manage 7-member group, primary and secondary research, and competitive intelligence functions. Received highest managerial performance and satisfaction ratings among all supervisors within the marketing and product management unit.
Project Leader, Primary Research (1996-1998)
Senior Market Research Analyst (1994-1996)
Market Research Analyst II (1993-1994)
- Defined internal client needs, negotiated supplier agreements, and communicated key findings, insights, and recommendations to managers and executives.
- Managed, prioritized, and implemented simultaneous research projects to meet corporate objectives, multiple deadlines, and budget constraints.
EMPLOYER: A privately-held management consulting firm serving scientific instrumentation manufacturers and analytical laboratories. 1988-1993
Manager, Survey & Database Programs (1990-1993)
- Propelled 30% revenue upswing in one year by identifying new markets and developing new revenue sources on $125K investment.
- Developed and implemented proprietary survey programs among analytical laboratories in the United States and Western Europe, managed their corresponding databases.
- Oversaw sales of comprehensive industry reports.
Senior Business Analyst (1989-1990)
Business Analyst (1988-1989)
- Managed consulting engagements under immediate direction of the company chairman.
- Conducted extensive industry research and analyses and authored market studies.
EDUCATION
M.B.A., Pepperdine University, Long Beach and Irvine, CA
B.A., University of California, Los Angeles, CA
- Dean’s Honors List, Honors Collegium |
