EXECUTIVE MARKETING LEADERSHIP
Forward-thinking leader offering unique international
perspectives, coupled with proven success in
facilitating growth among people and clients.
Resourceful, entrepreneurial manager accomplished in
transforming concepts and ideas into actionable steps
that impact consumer buying behavior and product
perceptions. Strategic, energetic executive with
demonstrated expertise in propelling teams forward to
deliver accurate, broad-based solutions. Business-
minded initiative-taker practiced in leveraging keen
industry insights to align marketing strategies with
bottom-line corporate objectives. Additional areas of
expertise include:
Client Relationship Building
Team Building & Leadership
Organizational Structure
Capability Development
Business Growth Initiatives
Revenue Enhancements
Opportunity Identification
Business Development
Troubleshooting & Problem Solving
Strategic Planning
Market Optimization
Shopper Marketing
Communication & Context Planning
Integrated Marketing Plans
Consumer Behavior Analysis & Changes
P&L Management
Agency Management
C-Level Interactions
Business Partnerships
PROFESSIONAL EXPERIENCE
G2, Chicago, Illinois * 2006 ñ 2008
Global, full-service interactive marketing and
advertising agency with presence in 80 countries;
part of the Grey Group.
Senior Partner / Senior Vice President
Provided leadership to the P&G and Coca-Cola teams at
G2 (16 people), including overseeing P&L and serving
as the relationship manager. Facilitated decision-
making to impact financial growth and optimize agency
performance as a member of the senior management team
in Chicago. Participated proactively in planning the
structure of offerings and services. Traveled
extensively across the US to manage domestic business
issues and throughout the Latin American Region
(Mexico/South America) to build specialized marketing
capabilities with other G2 offices.
Selected Contributions:
* Spearheaded efforts to win 3 major global
customers, including P&G, Cover Girl and Coca-Cola.
* Heightened the visibility of the company within the
global market as a result of the acquisition of the
P&G North American account; which was an account that
the company struggled to secure prior to 2006.
* Identified talent and built a team of 16 people for
P&G and Coca-Cola serving as the Team Leader for each
of these clientís US shopper and retailer marketing
business; instituted a creative brief process for
each client.
* Structured the P&G business organization at the
agency to enhance collaboration with partner, Grey
Advertising.
* Honored by Kraft with a leadership award for
delivering a comprehensive workshop on rethinking the
approach with their major customer Target.
* Championed and led the initiative to build the
capability in the area of Shopper Marketing
throughout Latin America, including creating a
consultancy and presence in country regional offices.
CG GLOBAL VENTURES, Chicago, Illinois * 2004 ñ 2005
Privately-held brand, marketing and broadcasting
consultancy with international and domestic projects.
Partner
Conceived the vision, co-founded the consultancy and
grew the business from the ground up. Focused efforts
on delivering programs to connect brands with target
consumer experiences. Offered consulting services in
a wide range of functions, including traditional
broadcast/print advertising, media planning, online,
youth marketing, retail planning, shopper marketing,
integrated communications and business development.
Selected Contributions:
* Directed an ongoing international project for Grey
Group encompassing major cities and regions that
included London, Mexico City, Buenos Aires, Sao Paulo
and Central America with a focus on strengthening the
P&G business relationship with specialized marketing
and advertising programs within each country.
* Maintained Greyís dominant market position by
traveling and working in Brazil over 18 days to
deliver a last minute, new business pitch with P&G,
which included authoring the RFP, creating and
delivering the final presentation.
* Secured new business and drove a number of key
initiatives for The Ungar Group Advertising (Chicago)
including developing a national and regional
broadcast advertising and integrated communications
strategy for their clients, revamping the agencyís
strategic market positioning and establishing a
consumer planning capability.
* Enabled the agency to gain recognition and win many
awards for projects as team leader and contributor.
UPSHOT MARKETING, Chicago, Illinois * 1999 ñ 2004
Marketing service agency with national clients and
200 employees.
Vice President ñ Group Account Director (1999 ñ 2004)
Supervised 36 people as an integral member of the
Senior Management Leadership Team. Oversaw P&L,
managed client growth and developed teams. Fostered
mutually-beneficial relationships and secured new
business opportunities. Delivered training to account
teams, performed continual business development
activities and formed key relationships with senior
level clients. Played a central role in the agencyís
management steering committee.
Selected Contributions:
* Initiated the process and leveraged existing
industry relationships to secure new business with
Procter & Gamble, which accounted for more than 45%
of the agencyís revenue and profit.
* Boosted revenues from $500,000 to $6 million in a
4-year period by extending the agencyís core
competencies and the reach of the business.
* Introduced strategic initiatives that focused on
consumer behavior, purchasing habits and creation of
new products, which included over 100 primary
ethnography and immersion studies.
* Strengthened business relationship to include co-
marketing initiatives, advertising, integrated
communications and branded promotions and made a
significant impact within P&G by growing the team
from 4 to 36 members.
Senior Account Director (1999):
* Drove team efforts in regards to planning and
executing integrated marketing activities for diverse
Coca-Cola brands including Sprite, Dasani, Fruitopia,
Coke Classic, Diet Coke, Barqís Root Beer and
POWERade
* Implemented licensed entertainment programs (NASCAR
and Marvel Comics Characters/Films) with Wal-Mart
* Generated sell-through of 450,000 incremental cases
for Barqís in a 6 week period and produced a 26%
increase in share and retail compliance by creating
an integrated program with 20th Century Fox using the
Simpsonsí property.
* Triggered over $1 million in incremental revenues
for the agency by leading the POWERade/ESPN media
initiative and Fruitopia teen experiential program.
DDB, Chicago, Illinois * 1998 ñ 1999
Global, advertising agency considered within the top
5 in the industry.
Senior Account Executive
* Executed numerous successful advertising and online
media programs for clients such as Discover Card
(sports marketing partnerships with the NHL and NBA),
Wheaties (advertising strategies for their 75th
anniversary celebration) and Oatmeal Crisp (brand re-
positioning).
* Managed the launch of the Tiger Woods partnership
(new Wheaties primary spokesperson replacing Michael
Jordan), which resulted in significant market share
increases.
Additional roles included Account Supervisor at J.
Brown & Associates, Product Marketing Manager at Ace
Novelty and Account Executive at Bentley Barnes &
Lynn Advertising. Details provided on request.
AFFILIATIONS
Marketing Executive Networking Group (MENG)
EDUCATION
Bachelor of Science in Communications / Minor in
Sociology
Northern Illinois University, Dekalb, Illinois
Additional training included DDI Leadership Training
(Development Dimensions International) and
professional writing and business communication
courses (University of Chicago Advanced Business
Programs).
Details provided on request. |
