SENIOR BRAND STRATEGY AND CREATIVE HYBRID EXECUTIVE with a proven ability to synergize business, marketing and creative goals to build brands and grow market share.
EXECUTIVE PROFILE
Enables significant growth and sustainable brand differentiation through strategic and creative leadership and successful brand communications programs. Focus on bottom line results. Develops and leads high performance multidisciplinary teams on programs spanning brand positioning & identity, brand architecture, naming, integrated marketing communications, packaging systems, publications, advertising, and interactive communications across a broad range of industries ranging from technology, financial, manufacturing, consumer packaged goods, and real estate in both B-to-C and B-to-B
MOBIUM, 1991-2007
Mobium is a highly acclaimed, award winning full service integrated brand communications firm selected as agency of the year by Crain’s B-to-B Magazine (2003, 2007) and one of top three its size (2002-2007). Oversees all strategic and creative work on client engagements
MANAGING DIRECTOR, Mobium / Colle McVoy, 2005-2007
Appointed to senior executive role after the divestiture from RR Donnelley to integrate operations, provide continuity with clients, grow revenue and profitability. Led the firm to record growth by expanding services, and improving creative output
VP GENERAL MANAGER, Mobium (a subsidiary of RR Donnelley) 1996- 2005
Promoted to VP General Manager. Expanded operations and facilitated growth by consolidating the marketing communications and design groups into a single business unit and repositioning Mobium from a one dimensional design company to full service strategic branding and integrated marketing communications firm.
STRATEGIC DESIGN GROUP HEAD, Mobium (a subsidiary of RR Donnelley) 1991-1996
Recruited to RR Donnelley, one of the world’s largest providers of print and digital solutions, to grow and run the design communications group at the Mobium subsidiary. One of four group heads on the executive team. Clients included: Andersen Consulting, Case IH, GSA, IBM, Illinois Bell, John Buck, Tandy Corp
Strategic brand planning
• Developed methodology and processes for helping to position and plan brands and manage change
• Repositioned MeadWestvaco product into a brand that delivered a 6000% MROI. Total awareness increased 67%, unaided awareness by 67%, familiarity by 87% and revenue by 103% over four years
• Increased DecisionMark awareness by 54% in six months
• Tracked $136 million in sales directly to the RR Donnelley integrated program
• Increased CDW brand preference from #6 to #3, sales growth by 40% and unaided awareness from
3% to 12% in one year
Business Development and Leadership
• Personally presented and won business with organizations such as Motorola, CNH Global and the University of Illinois, generating over $20 million in gross income over the life of the contracts
• Grew global and national clients to include Accenture, CNH Global, Motorola, Intermec, TimeWarner, Map Info, American Re: Healthcare
• Negotiated agency fees and contracts to maximize profitability
• Grew sales from under $2 million to over $30 million in four years
• Engineered efficiencies for CNH Global of over $2 million per year with custom catalog database-publishing solutions
Brand stewardship
• Created successful global brand networks with partner agencies to provide local and regional support across Europe and the Pacific Rim for Motorola, Moog and Accenture
Enabling business growth
• Increased firm revenue over 25% annually
• Spearheaded sale of Mobium to Colle McVoy/MDC Partners
Strategic alliances
• Creative Director, Custom Publishing, for RR Donnelley publishing client, Farm Progress Companies
• 1 of top 30 executives selected for RR Donnelley Communications Effectiveness think tank to conceive and develop a start up business model measuring ROI in communications
• Executive team member of Coris, an RRD digital asset management and software development start up
Emerging Media | Interactive
• Developed first interactive annual report
• Designed FFA print and digital magazine hybrid
• Developed Radio Shack interactive self service project planning kiosk
• Executive team member of Coris, RR Donnelley digital asset management software and database publishing company
Mergers and Acquisitions
• On acquisition team for interactive agencies to add to RR Donnelley portfolio as early as 1991
• Worked on Coris software company sale to Quark
Financial Management and Reporting
• Managed staff size and workload across offices and utilization to revenue/cost ratios and metrics
• Responsible for overall profitability
Organizational development
• Reorganized firm into 4 multidisciplinary creative teams to increase operational efficiencies and provide career paths for valued employees
• Expanded operations to include a second office
• Developed hybrid structure to utilize expanded Colle McVoy competencies
• Reengineered the integration planning model to include more cross-fertilization between strategy, creative,
Interactive and media
• Developed a dual lead model. Account Lead and Creative Lead jointly responsible for the account work
and profitability
Industry recognition and creative excellence
• Won over 100 creative awards including: Clio, The One Show, ProComm, CA, Tower Awards, Ace Awards and featured in Industry publications including Print, Graphic Design USA and How
• Recognized authority on branding and communications and quoted in numerous industry publications and web sites
• Has lectured at Northwestern University, De Paul, The University of Iowa and Columbia College as well as industry events
• Past Business Marketing Association Board member
• North American Chairman of the Global TransWorld Agency Network Governors
• B-to-B Magazine‚ top 100 Who’s Who (2004-2006)
SOURCE/INC 1981-1991
Source/Inc. is a multidisciplinary brand consultancy offering strategic planning, research, naming and graphic design services primarily for Consumer Packaged Goods companies. Clients include: Kraft, General Foods, Oscar Mayer, Quaker Oats, Riceland Rice, Ace Hardware, Master Lock, Jim Beam, Citigroup, Dunn and Bradstreet
VP, CREATIVE DIRECTOR, BRAND CONSULTANT 1989-1991
Promoted to provide overall creative and strategic leadership on brand identity, packaging systems, naming, literature systems, structural design
DESIGN MANAGER 1981-1989
Recruited to run a new multidisciplinary team of graphic designers, structural designers, account managers, writers
• Team lead on development and introduction of Lunchables. Developed name, created category, physical and graphic packaging and merchandising for this highly successful brand launch
• Won Clio for best cosmetic packaging
• Team lead on Ace Hardware, Master Lock brand identity programs
Additional experience includes:
GANGI CONSULTING, Founder and Principal
Founded this marketing communications and design-consulting firm. Produced identity programs, collateral,
packaging and direct mail. Clients include: Helene Curtis, NW Ayer, Illinois Bell, OAG and the Village of Oak Park
HELENE CURTIS, Design Director
Redesigned and repositioned the Suave and Every Night Shampoo lines. Led Corporate Identity and Signage programs. Selected and managed identity consultants, design firms, ad and promotional agencies
EDUCATION
Bachelor of Science, Design and Visual Communication, Southern Illinois University
(studied under the direction of R. Buckminster Fuller)
Continuing education in branding and integrated marketing communications |
