Position	Marketing Mgr. or Director
Location Confidential	No
Location	Los Angeles
Willing to Relocate	No
Industry	Retailing--AllTypes--Incl.ValueAdded-Tech-Distrib.
Function	MARKETING/Advertising/MarketResearch
Compensation	$100,000 to $200,000
Resume Summary
A Direct Marketing Pro with 25+ years of experience working for high volume marketing operations (B2C, B2B and B2G). Background includes: catalog, solo's, internet, space, call center and radio/tv. My teams build customer lists!
Resume Body      MARKETING MGR. OR DIRECTOR
Catalog/Mail Order, Retailing, Wholesaling, Sales/Operations Management, B2C-B2B-B2G Experience PROFILE An energetic and accomplished manager with a record of success in the retail, wholesale and catalog/mail-order businesses. Background includes generating strong revenue and profit increases through the management of catalog development, outside/inside sales staff, database marketing, customer service, call center and business operations. Responsible for up to $75 million in sales and 100 employees. The proven ability to identify profit opportunities, sell/market diverse product lines, lead sales teams and reorganize operations to achieve maximum efficiency and profitability. Business start-up, e-com and internet sales experience. EXPERIENCE June 2003-Present Marketing Manager for one of the largest herbal nutraceutical “solo” mailers in the country • Oversee 50 million pieces of direct mail yearly. Includes creation, layout, printing, list selection and mailing • Manage in house graphics and list analysis team • Manage outside vendors that include copywriters, graphics, printers, list brokers, call centers, internet and fulfillment • Catalog division launch in 4th Quarter of 2005 • Product development 1999 – June 2003 Marketing/Sales Manager for the largest niche VHS/DVD catalog company in the U.S. • Responsible for creation/production of 36 catalogs/year, and yearly mailings of 15 million catalogs. • Oversee all circulation which includes customer list of 250,000 and all list rentals. • Manage call center (inbound/outbound) sales staff of 30 in a 24/7 operation. • Full e-commerce responsibilities which include online sales and e-mail marketing. 1997 – 1999 Ellsworth Adhesive Systems, Germantown, Wisconsin Catalog/Internet Sales Manager for the largest distributor of industrial adhesive in the United States. (Sales of $70 million-plus) • Hired by the president to create and manage a catalog division. Trained and managed the inside/outside sales force and the call center. • Complete responsibility for forecasting sales, preparing and managing first year budget of $500,000, evaluating current competition, hire/fire, product selection, mailing lists, sales strategies, internet sales and catalog production. • The new division doubled size of customer list and generated $10 million of brand new business in year one. Sales levels and customer list continued to grow in year two as program developed. • Management of territories, sales meetings, key accounts, telemarketing scripts, call center hardware/software and sales force automation. 1994 – 1997 John M. Ellsworth Company, Milwaukee, Wisconsin Catalog Sales Manager for this large petroleum equipment distributor. • Developed and instituted a mail-order program which was the first of its kind in the industry. The program boosted sales from $4 million to $5 million in one year’s time. • Trained and managed the inside/outside sales force and the call center. • Personally handled key accounts. Performed extensive travel to customer sites to build and strengthen relationships. • Created four catalogs for the company. First book was 24 pages long with a circulation of 13,000. Fourth book was 72 pages with a circulation of 68,000. 1990 – 1994 Great Plates, Milwaukee, Wisconsin General Manager of this start-up mail-order and retail company that manufactured novelty products for the automotive trade. Complete responsibility for marketing, manufacturing and financial operations. • Developed and managed the national advertising program. Opened six retail stores/kiosks in Wisconsin, Colorado and Florida. • Generated $250,000 in mail order and $750,000 at the retail level/year 1981 – 1990 National Business Furniture, Milwaukee, Wisconsin Assistant to the President for the largest mail-order office furniture company in the U.S. Company had sales of $50 million, 100 employees and sold to 250,000 customers. Originally hired in 1981 as Customer Service Manager. • Managed all catalog circulation as well as inside sales, customer service, collections and office administration. Instrumental in continual development of the catalog. • Developed a customer service system which included writing a procedures manual, creating forms and conducting training at four different branch offices, that attained a 94% first-call customer satisfaction rate. • Oversaw the rental of mailing lists for prospecting and also held responsibility for maintenance/management of customer house file. • Integrated three catalog acquisitions into the National Business Furniture system. Performed extensive travel to acquired companies and turned around unprofitable operations. Hired and trained new personnel (executive, sales and clerical). Reorganized office systems and procedures as well as customer service and collections departments. • Decreased freight expense $1 million per year while greatly reducing freight claims exposure. • Converted manual operations into computerized systems at company’s sales offices in Milwaukee, Atlanta and Los Angeles. • Supervised seven outside sales representatives. 1976 – 1981 EZ Paintr Corporation, St. Francis, Wisconsin Distribution Manager, responsible for warehousing, distribution and traffic for the world’s largest manufacturer of paint applicators. • Set up distribution programs and opened up distribution centers across the United States to increased quality of service to the customer base which included K-Mart, Wal-Mart, Sears and JC Penney. EDUCATION University of Wisconsin, Madison, Wisconsin, 1973 – 1975 Concentration in Marketing, Management and Business
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