Kildeer, IL (NW Suburb of Chicago)
GLOBAL eBUSINESS, MARKETING TECHNOLOGY, SALES & COMMUNICATIONS
PROFESSIONAL
eMarketing, eCommerce, Strategy, and Tactical Execution Pro. Web Product Development / Project management; critical path; End-to-end delivery for marketing technology deployments / online Solutions. Full budget responsibility (P&L). eBusiness strategy & tactical deployment for: CRM, Web 2.0 Interactive portal development, site design L&F, web analytics, usability testing, eCommerce. Web traffic, eMail marketing & SEM / Paid Search / SEO lead generating / lead capture program development. Skilled interface with business sales / marketing teams & management to define requirements; manage deliverables; meet defined business objectives. Selecting, deploying scalable marketing technology tools based on well established marketing / direct marketing & field sales career.
MESSAGE & BRAND MANAGEMENT / promotions / creative briefs; USPs; Positioning. Market segmentation, research / S.W.OT. Experienced Building & Managing project, marketing & creative teams; matrix management of IT resources. Collaborative, matrix managing skills across multiple business units / industries; channels, domestic & international (Europe, APAC, China, LATAM) environments; negotiated business agreements in 40 countries. Large / small cap & pre-IPO businesses. Excellent communication & creative vision. Quick Study. High Energy. Critical thinker / ideation. Quarterback, player / coach, team, organization & relationship builder.
CONSULTING ENGAGEMENTS (08/06 To Present):
- SANFORD BRANDS – Sharpie.com site global web deployments & related Promotional Project Management / ongoing.
- SEARS HOLDINGS: Online Promotions Management; K-Mart.com / Sears.com / Process re-engineering / concluded.
- M.H. BERTUCCI ( www.mhbertucci.com ): Performance Watches marketed to life style retailers. Business Dev / analysis on campaign, lead opportunity management with independent dealers / rep organizations / ongoing.
- BRIGHT OBJECTS: New Business Development for custom software developer / ongoing.
- JOHNSONDIVERSEY, Inc.: Disengagement / handover activities (outsourcing to Wipro Technologies) / concluded.
CAREER ACCOMPLISHMENTS:
JOHNSONDIVERSEY, Inc (SC Johnson), Racine, WI 01/01 – 08/06
$3.3 Billion Manufacturer of Industrial Cleaning, Sanitation Products, Services & Value Added Solutions.
* DIRECTOR GLOBAL eBUSINESS / eProduct Solutions; Manage Global eBusiness strategy & deployment for JohnsonDiversey; three direct reports and matrix manage 35+ country webmasters / IT PM’s. Partner with marketing teams; Manage of outsourced vendors, pro services, / ASPs (creative & technology SEO / SEM).
* Created J-Link a global lead-to-order web initiative to drive Channel revenue through deployment of company’s market segmentation strategy. Within 2 years, directed the eSolutions team architecting a Global eBusiness strategy, built the business case ($4.5 million), won management approval (C-levels); project managed end-to-end deployment. Included web portal / dashboard, integration with channel partners, SFA / CRM (Siebel). Generated incremental sales of $15 million while setting the stage for chasing a long term $250 million opportunity through the segment and category management strategy.
- Managed eBusiness / eSolutions team creation. Web Solution deployments iMap / LMS / Safe Kitchen.
- Elements included data integration with channel partners; business intelligence & segmentation analytics; secure data sharing with channel partners (dashboard portal); global web platform deployments; Sales Force Automation (SFA / CRM ) for opportunity management; interactive outbound eMail marketing / web collaterals supporting on-line lead capture initiatives; eShop / eCatalog & affinity sales / SEM. Full budget authority.
- Creation of Best Practices; Training Programs & Benchmarking KPIs; Change Management & driving business adoption. Global Web Branding Standards / Governance. MSAs / SOWs / SLAs.
- Complete deployment to 33 countries plus multiple alternative brand programs. Site design / creative.
- Brought in 5% under budget… on time… w / fully delivered functionality. >$1.0M Synergy savings.
- Near Term results; Hilton Hotels + 23% (>$500K); JC Penney + 400 % (2yrs / >$2.1MM).
- Incremental $9MM Annual run rate w/ 5 Super Regional Distributors thru CleanWise JV portal.
COMMERX Inc, Chicago, IL (an ICG / Internet Capital Group
Portfolio Business) 05/99 - 12/00
Pre-IPO B-2-B Internet Portal & ASP Delivering eProcurement & Supply Chain Management Solutions.
DIRECTOR eMARKETS SUPPLIER ACQUISITION: eMarket portal strategy development, integration with trading partners, portal presentation design concepting, eCatalog, site Look & Feel (L&F), usability / UI; MARCOM effort.
* Drove new start up business / branding / supplier acquisition. Created the go-to-market tactical plan incorporating an integrated DM (direct marketing) outreach for supplier / partner recruitment. Defined eMarket participation & pricing strategy, multiple point supplier entry levels, banner advertising, supplier on-boarding, eCatalog integration & data feed from suppliers, rich content delivery to enhance supplier differentiation, site search, eStore experience, standardized terms and conditions, customer service SLA’s. Developed and implemented market segmentation strategy targeting key accounts. Within 18 months DM initiative resulted in a +17% response rate; personally accounted for 50% of all supplier recruitment.
JOHN BROWN PLASTICS, S. Attleboro, MA 08/85 - 04/99
Multi-divisional $125M Plastic Processing / Converting Equipment & Systems Manufacturer.
* DIRECTOR SALES & MARKETING; EPCO Division, Fremont, OH; 10/96 - 04/99
Managed Sales P&L for direct field sales (5) and rep network (30+), inside sales & RFP’s / marketing for remanufacturing services division; Included ISO 9001 Certification / conformance to Ford Q1 standards.
- Directed effort to regain sole source position with Ford Motor ($5.0M) for remanufacturing services.
* DIRECTOR MARKETING & COMMUNICATIONS; John Brown Corporate, S. Attleboro, MA; 08/85-10/96
Directed strategic planning, total MARCOM effort AD / PR agency, budget (>$1.5MM), pro-services mgm’t. Campaign management, integrated direct marketing. Outsource freelance creative services.
- Integrated Direct Marketing: for plastics recycling systems driving $20M+ in new revenue; for a new regulated medical waste management solution driving $18MM in RFPs / $600K in initial new business.
- Developed multiple Internet Web sites for John Brown Plastics and its Business Units.
- Trade show exhibit/events management; 100 - 12,000 sq. ft. (worldwide); trade show budgets >$1.5M.
FRAM CORPORATION (Bendix >AlliedSignal >Honeywell) Providence, RI 06/80 - 07/85
World Trade Division for $600M Automotive Aftermarket & OEM Manufacturer.
MANAGER INTERNATIONAL SALES & MARKETING: Managed Sales P&L, International sales rep & distribution network / 7 person Customer Services function, RFPs. Emerging Markets Strategy / Market Access. Brand development; positioning; budget. Negotiated business in 40 countries worldwide for Fram, Bendix, Autolite aftermarket product lines.
* Created The World Sourcing Program leveraging multiple brands into a single go-to-market strategy that took advantage of global manufacturing capabilities to source product that capitalized on logistics savings; product availability; currency fluctuations, and consolidation / strengthening of distribution in constantly changing emerging global markets. Reduced selling & logistics costs by >12%; Drove initial sales gains > + $4 million. Managed export sales growth from $7.0 to $22 million over four years vs. industry avg. 3% AGR.
CORE BUSINESS COMPETENCIES / KEYWORDS:
- UI Prototyping to Production Ready Web design.
- Creative Briefs / Unique Selling Proposition (USP).
- Project Management eMarketing Technologies.
- Direct Response / Interactive, ROI Marketing. Web 2.0
- Change Management / Business Adoption.
- SFA / CRM / New Media. Web Search SEO / SEM.
- eCommerce Strategy / Tactical Deployment.
- Data Base Marketing / Segmentation / Web Analytics.
- Budget, Team / Project Expense Management.
- New Product Introductions / Branding / Positioning.
- AD / PR / Interactive Agency, Web ASPs Management.
- Opportunity Management / Pipeline Forecasting / CRM.
- Strategic Planning & Marketing Research.
- Field Sales & Customer Services Team Management.
- Organizational Development / Training.
- Channel Access / Go-to-Market Strategy.
- Governance / Issue Escalation / Resolution.
- Account Acquisition / Retention.
TECH TOOLS: MS Content Manager & Commerce Server Applications; .Net Application; IBM Websphere; MS Biz Talk; Business Objects;
Interactive eMail Marketing tools; MS Office; Siebel CRM. Scalable Solutions for eBusiness.
eBIZ SKILLS: PM & create online content, creative implementation of user interface design, setting goals for marketing strategy on the web, set guidelines for usability, page design and manage web designers. Document user scenarios, use case, workflows. Build Book design; site architectures, and page template / wire-frame formats. Acceptance testing. Supplier network & software application knowledge. Technologist for eBusiness; Web 2.0.
EDUCATION:
Rider University, Lawrenceville, NJ – Bachelor Science (BS) Commerce / Marketing.
Bentley College, Direct Marketing Professional Certification (2 year) Program, Waltham, MA, 1994.
Marketing War College (Positioning / Branding); Trout & Ries, New York, NY
Merrie Spaeth PR training… Message & Crisis Management, 2000
Miller Heiman Sales Training, 2004.
AFFILIATIONS:
AMA American Mktg. Assoc. through Corporate membership
NEDMA, New England Direct Marketing Association, Boston.
NPE, Trade Show Advertising & Promotional Committee, Chicago
BPA, Media Managers Advisory Committee, NYC; Chairman; 1996-99.
OUTSIDE INTERESTS: Family / Personal Fitness / Lacrosse / Global Politics / Skiing / Travel / Auto Sports.
Willing to Travel, Relocate; References On Request. |
