AREAS OF EXPERTISE
Exceptionally strong new venture, business development, planning, and communications skills.
Additional areas of expertise include:
Strategic Market Analysis
Negotiations and Strategic Alliances
Marketing Campaign Development
Supply Chain Assessment and Systems Development
Marketing Materials Design and Development
Purchasing and Inventory Management
Sales Management and Training
North American Logistics
Team Building and Performance Improvement
PROFESSIONAL EXPERIENCE
2011 – Present Business Development Agency
Vice President of Business Development
A project based service provider supplying consultation, systems, and support materials to help achieve its client’s new venture and business development goals.
2008 - 2011 Building Supply Company
Business Unit Head
Retained to evaluate, coordinate, and develop tool sales for a 10 location building supply company.
Business development results:
We held margins while increasing sales 20% in an environment of slowing growth, and decreased margins for other units. We improved inventory turns per year by 250% from 2010 to 2011. The company is now recognized as an industry leader in tool sales in Western Canada.
Additional Initiatives:
• Established central distribution and associated systems, reducing and consolidating 4,500 skus to 1,100
• Set tracking systems for vendor supplied product and consolidated product forwarded to centres
• Created shoemakerdrywall.com enhancing legitimacy of organization and providing a virtual tour of each centre
• Created and produced monthly tool flyers distributed in hard and electronic copy
• Merchandized centres by trade and application
• Prepared product knowledge binders referencing all challenging tools by purpose, benefit and manufacturer
• Coordinated and conducted monthly web supported teleconferences featuring manufacturer representatives
• Trained stakeholders
2007 - 2008 Manufacturers Representative Agency
Co-Founder and President
Negotiated with several US manufacturers the establishment of a distribution warehouse stocked with their consigned inventory - warehousing the manufacturers paid for; to allow ease of access and single source purchasing for Canadian client dealers. Sales and market penetration for participating manufacturers increased significantly.
Additional Initiatives:
• Developed and produced marketing literature both for the agency and its clients
• Demonstrated product and trained dealers and their clients
• Developed and produced company website, eaglerocksales.com
• Provided client solutions to meet North American logistics; transportation, customs and duty obligations
2005 - 2006 Wholesale Tool Sales Co.
Vice-President of Operations: Canada
Tasked with Canadian business development a US based web and catalogue sales company. Hurdles: shipping, duty and brokerage fees, and limited brand awareness in Canada. Developed and implemented a marketing plan that increased Canadian sales by 500% in 7 months while holding margin. We developed systems for the company easing delivery logistics for the company and its customers.
2003 - 2005 Manufacturers Representative Agency
Co-Founder and President
Represented Canadian and US manufacturers selling to dealers across North America. We developed marketing campaigns for several manufacturers. Aspects of the campaigns included strategies to bring the product to market, transportation logistics, branding and identity involving photography and photo editing, copywriting, magazine advertisements, flyers and catalogues.
1995 - 2002 Manufacturing Co.
President and Managing Partner
We developed a business plan raising funds to establish a scaffold manufacturing company and a marketing program that produced $1m in North American sales in the company’s first year. At its peak the company had 15 employees, over 300 North American customers and annual sales of $1.3m. I was responsible for the creation, development, and day to day application of all matters administrative, strategic planning, business development, and marketing.
EDUCATION
1993-1994 Dale Carnegie; Human Relations, Sales, and Leadership for Managers Training
1986-1988 Masters Degree in Political Science, University of Calgary
1982-1986 HBA Degree in Political Science and Economics, Lakehead University
COMPUTER SKILLS
Aacpac, Main Frame Associates, Excel, Outlook, Act, PowerPoint, Word, Publisher, Expression Web, Photoshop |
