VP / DIRECTOR OF OPERATIONS / GENERAL MANAGER
Home Entertainment… Multi-Media Publishing… Consumer Electronics
Senior operations manager with demonstrated track record of managing overall operation and integrating cost savings initiatives and strategic business objectives into daily processes. Skilled in new product development and launch, project management, and vendor relations. Proven leader and creative problem solver experienced in structuring and supervising marketing campaigns.
PROFESSIONAL EXPERIENCE
CENTRAL PARK MEDIA CORPORATION – New York, NY 1993 to Present
Privately owned multi-media publishing company specializing in the marketing and North American distribution of anime (Japanese animation) DVDs and graphic novels.
Vice President, Production & Marketing (2001 to Present)
Director of Production (1993 to 2001)
Manage a $2.5 million budget and 12-person staff in the timely and cost effective production of monthly video and book releases and related marketing support materials. Member of senior management team assisting in the evaluation of new business directions, addressing “big picture” concerns, and analyzing financial issues.
* Negotiated duplication and replication contracts with leading industry suppliers resulting in an average cost reduction of 20% from contract to contract.
* Achieved $450,000 (average) annual savings in video production and graphic design costs over a 3-year period. Reduced DVD authoring costs by 40%, English language dubbing costs by 20%, subtitling costs by 75%, and graphic design costs by 70%.
* Proactively researched and launched potential new product formats (English language dubbing, DVD, CD, graphic novel) which included comprehensive cost analyses, assessments of each format’s impact on the internal operation, and a review of marketplace conditions.
* Created company’s annual production schedules and release slate containing 170 releases on average. Selected the best monthly product mix by assessing contractual issues, seasonality concerns, and promotional implications.
* Identified the need for and developed a structured marketing campaign process using a committee approach to devise and implement strategies. Also established an in-house Public Relations department, resulting in greater press coverage for the company.
* Assimilated sales and distribution functions into established systems of two leading North American sales/distribution entities and as a result of established initiatives earned recognition for company as one of the best distributed labels.
* Ensured the efficient management of the office. Negotiated aggressive pricing with vendors, liaised with building staff, and managed expansion into new office space.
SONY CORPORATION – New York, NY 1979 to 1992
Vice President, Operations – SONY Video Software, Inc. (1988 to 1992)
Director of Design and Manufacturing – SONY Video Software, Inc. (1987 to 1988)
Identified and resolved problems originating in manufacturing and distribution operation. Instituted policies and procedures to maximize efficiency, minimize cost, and ensure the timely production and shipment of new releases and catalog product. Managed 4 direct reports and supervised creative services, print production, video production, and public relations activities.
* Conducted an extensive vendor selection process based on information supplied by leading industry vendors in preparation for contract re-negotiation, which resulted in a $500,000 savings.
* Relocated the entire manufacturing, warehousing and fulfillment operation from Illinois to California with minimal impact on the monthly sales.
* Designed a menu driven database system with report writing capabilities in conjunction with IT department to assist the sales and marketing staff in accessing relevant product information for promotional campaigns.
* Supervised day-to-day office operations. Evaluated and maximized space utilization, and served as on site Human Resources representative concerning all staffing issues and the adherence to corporate HR policy and procedures.
* Approved and led the implementation of public relations campaigns for theatrical and home video new releases and catalog promotions; hired outside PR agencies; directed the production of press kits; and trained staff.
Early Career with SONY (1979 to 1987)
Began with Sony Corporation in 1979 as Merchandise Control Coordinator. Promoted to Assistant Manager, Distribution in 1982, gaining experience in all aspects of consumer video equipment procurement and distribution. Joined SONY Video Software, Inc. in 1984 as Inventory/Procurement Supervisor. Subsequently promoted to Production Manager and National Production Manager, with responsibility for leading a team of two direct reports in the production of monthly video software releases.
EDUCATION / TECHNICAL SKILLS
BINGHAMTON UNIVERSITY – Binghamton, NY
Bachelor of Arts, Psychology, 1977
The Power of Public Relations, American Management Association
Finance for Non Financial Managers, American Management Association
Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint)
PROFESSIONAL AFFILIATIONS
New York Women in Film and Television
The Association for Women in Communications |
