Creative, highly effective marketing and business development executive. Adept at developing innovative strategies to drive sales, cultivate new business and increase the bottom line. Highly respected for expertise in branding, building strategic partnerships. Translates research into measurable marketing programs. |
Vice President – Strategic Marketing
Massachusetts
Communications / Market Analysis / Public Relations / Branding / Software & Services Marketing
Startups / Turnarounds / B2B / Corporate Positioning / Business Development / International
Creative, highly effective executive with proven record of success in marketing and business development. Adept at developing innovative products and strategies to drive sales, cultivate new business and increase the bottom line. Highly respected for expertise in branding, building strategic partnerships and new product launch. Translates research into measurable marketing programs.
Achieved $1M sales goal within 10 months of initiating rescue at First Data ISG
Tripled client revenues with sustained marketing initiative
Launched revised software following NEBS divestiture, raising $300K in new revenue
Built Turfbuilder marketing service for small businesses to $200K sales within 3 years
Key Skills: Integrating new technologies and best marketing practices to drive profits. Analyzing market trends. Providing strategic vision and direction. Direct and action-oriented in solving problems. Understanding complex business processes. Ability to craft compelling corporate positioning.
BA, International Marketing, IHM Business School, Göteborg, Sweden
SELECTED ACCOMPLISHMENTS
Achieved $1M sales goal within 10 months of initiating rescue at First Data ISG. Company had invested $2M in e-trading services but had only $20K in sales after one year. Analyzed product failure, revised product features to increase competitiveness, required commitment from R&D to meet new deadlines and prepared re-launch. Restructured pricing from flat fee to function of number of users. Increased sales 50-fold.
Tripled client revenues with sustained marketing initiatives. Small translation services company sought to grow its business. Led analysis of business including client base, geographic concentration and orders. Identified key industry segments for targeted expansion. Developed marketing program to launch new lead generation campaign, revamp website and create new corporate collateral.
Launched revised software following NEBS divestiture, raising $300K in new revenue. Core software team was lost from NEBS in divestiture process. Selected vendors for software development and technical support. Developed two-year product agenda for direct mail channels. Upgraded more than 40% of 50,000 installations.
Built Turfbuilder marketing service for small businesses to $200K sales within 3 years. Challenged to build company making high-level marketing expertise accessible to small business owners. Focused on market research, competitive and customer analysis, launch plans and lead generation programs. Identified and targeted $2 – $20M companies and formed strategic alliances with CFO/CPA firms and banks serving same market. Clients included financial, management consulting and translation services.
CAREER SUMMARY
Partner, Turfbuilder Marketing, LLC, 2001 to present. Delivers marketing programs to launch company services in severe down-turn economy. Directs business development and client acquisition. Performs market research and market segmentation. Develops corporate positioning, go-to-market plans and creates concepts for lead generation.
Vice President, Marketing, Mission Critical Linux, Inc., 1999 to 2001. Generated visibility for startup, leading to $4M in revenues within two years. Managed PR activities and built strong corporate positioning. Developed portfolio of support services. Launched lead-generation campaign and managed corporate trade shows. Directed $2M budget and led 12 staff.
Vice President Electronic Commerce Services, First Data Investor Services Group, 1998-1999. Recruited to turn around failed new product / service initiative for this $350M division of First Data. Developed business and marketing plans to achieve $1M sales goal.
Director of Software Marketing, NEBS, Inc., 1995 to 1998. Recruited to lead marketing initiatives for Accounting Software division of $20M small business supplies company. Led product management and marketing efforts. Managed $20M budget and 80 staff.
Earlier: Marketing positions with Softkey International and Data General. |
