SENIOR MARKETING EXECUTIVE – PRODUCT STRATEGY & COMMERCIALIZATION
Deliver profitability and revenue growth in consumer goods start-up and private equity-owned environments
EXECUTIVE PROFILE
• Business strategy and channel growth
• Track record of P&L performance
• International experience, with China focus
• Profitability in leveraged environments
• Team leadership and consensus building
• Vendor management and negotiation
Results and profit-oriented career reflects achievements in business strategy and new product development/execution for consumer brands in start-up and privately-held environments. Comprehensive knowledge of marketing disciplines, combined with brand-building experience in strategic licensing and advertising. Excel at establishing product vision and commercializing for profitability. Motivational leader who fosters teamwork and elevates performance of others. MBA with Marketing focus from The University of Michigan Ross School of Business.
Career highlights:
• Created product vision and development lifecycle for solar technology start-up, including consumer/commercial lighting products and technology platform for OEM market; delivered revenue within three months of incorporation
• Drove development of over 75 new product introductions, achieving three-years record revenue and profit growth, resulting in the #1 brand in kitchen electrics
• Streamlined global development process for private equity-owned consumer brand, allowing company to outpace competition in new product offerings, producing #1 unit share position and largest category dollar share increase
PROFESSIONAL EXPERIENCE
May 2008-Present
Vice President, Solar Product Management
Leading product vision and development for early-stage solar start-up; establishing solar engineering as new market through creation of extensible OEM-targeted technology.
• Developed dual-strategy product roadmap: build long-term enterprise value through OEM-focused technology platform, and sustain financial runway with go-to-market solar product commercialization to municipalities
• Created marketing strategy based on product differentiation to enable premium-positioned consumer/commercial solar products; overseeing Engineering development and product planning process
• Leading brand positioning—directed agency creation of brand platform and website; developing public relations campaign to promote brand awareness and product introductions
2004-2008
Director of Marketing
Led product and strategic development for privately-held, category-leading $600 million brand known for product quality and innovation; managed 10 marketing/product manager direct reports.
• Surpassed revenue, profit, and new product introduction targets for three consecutive years and increased sales by more than 80% since 2004, driven by the development of leadership positions in key categories, including best-selling coffee, blender, and food processor programs
• Established Specialty Products group, introduced 25 new products while exceeding corporate margin hurdle rate, delivering average margins exceeding 60% and total dollar sales of more than $75 million annually
• Led channel development of Warehouse Club program, with projected sales in excess of $100 million in 2008, an increase of over 200% versus 2004
• Negotiated seven strategic manufacturing partnerships, representing more than $120 million in finished goods sales and 10% decrease in product costs
2003-2004
Director, Brand Management
Managed strategic licensing for leading brand licensing agency, increasing brand value and revenue streams of top consumer products companies, including Harley-Davidson and Stanley Tools; directed three manager-level associates.
• Negotiated licensing programs for Harley-Davidson encompassing 10 product categories; delivered retail sales of more than $75 million and met key licensing strategic objective
• Directed successful new business pitches for key brands: Subway Restaurant and 7-Eleven; delivered opportunistic food category licenses to company's portfolio of hard goods and fashion brands
1999-2003
Global Category Manager, Men’s & Women’s Shavers (7/01 – 4/03)
Senior Brand Manager, Men’s Grooming and Women’s Shavers (8/99 – 7/01)
Directed global strategy and product development on $200 million flagship product line for private equity-owned brand—delivered profitability and cash flow in leveraged environment; managed three direct reports.
• Exceeded revenue goals and elevated shaver brand to #1 unit share position through the development of company's Titanium product line, increasing dollar share by category-leading 15%
• Launched new line of Women’s Shavers, capturing #1 position in category and 60% dollar share; introduction spurred overall category growth for first time
• Developed line of new Grooming products, including Beard/Mustache Trimmers and Haircut Kits; captured #1 category dollar share position and grew sales by 45%
1998-1999
Brand Manager, Men’s Shaving and Grooming Products
Managed product and marketing strategy for Men’s Shaving and Grooming products; launched innovative Advantage lotion-dispensing Men’s Shaver, category’s best-selling new product in 1999; oversaw one manager-level report.
1995-1998
Associate Marketing Manager
Promoted from Marketing Associate to manage Warehouse Club and Department store channels; created Hanes Select underwear line—gained Costco distribution, resulting in more than $20 million in incremental revenue.
1991-1993
Account Executive, Hasbro Toys
Managed brand strategy and daily client relations; directed agency departments in development of advertising campaigns for $20 million Hasbro Toys account.
1989-1991
Media Planner
Managed brand media budgets for Entertainment accounts with combined billings of $50 million.
EDUCATION
The University of Michigan Ross School of Business, Ann Arbor, MI 1993-1995
Master of Business Administration, April 1995, Marketing focus
Tulane University, New Orleans, LA 1983-1987
Bachelor of Arts, May 1987, English Literature major |
