Highly accomplished, motivated and innovative marketing management professional with extensive experience in assessing and identifying market needs, developing and implementing focused strategic plans, managing product portfolios and new product development, and effectively launching profitable products to the market. |
Senior Product Marketing Professional: Accomplished, motivated and innovative marketing management professional with extensive experience in product marketing with global high-tech organizations. Goal-oriented, hands-on manager with the following competencies:
- Astute at developing and implementing focused strategic market and product business plans
- Thorough and accurate analysis of market and competitive trends
- Effective communicator and liaison whose business acumen increases productivity and profitability
- Intuitive understanding of customer needs and desires, driving targeted product enhancements, new products or new markets
- Extensive international experience
- Proactive and efficient management of staff, cross-functional teams and projects
- Broad experience in product design, manufacturing, customer service, sales and marketing
Professional Experience:
DCI Engineering Services, Worcester, MA
$10M product development organization, providing services to companies serving the semiconductor, medical devices, test-equipment, telecommunication, aviation, food services and consumer products.
General Manager (1/2005 – current)
- DCI realized an increase in sales by more than 50% since January 2005
- Assisted in the development of (6) medical devices, (4) semiconductor systems and (3) test-equipment systems during this 2+ year period (please note that additional projects were also completed during this period)
- Implemented significant improvements in project management, financial and material management processes to create a much more efficient and marketable organization
Speedline Technologies, Franklin, MA
$150M+ worldwide market leader and manufacturer of precision capital equipment sold into the electronic manufacturing industry.
Director of Product Marketing (2002 – 2004)
- Supervised, managed and coached a staff of 8 product marketing managers and application engineers
- Developed corporate-level strategic plans and product/technology roadmaps
- Conducted global market surveys, and implemented market segmentation studies to appropriately position Speedline products and maximize market share by more than 3%
- Created a system to manage the collection and analysis of corporate-wide global market intelligence
- Co-managed the corporate forecast and budget with Speedline’s global financial controller
- Chaired committees within two industry organizations (SMEMA and IPC) resulting in standards for both equipment specifications and production line cost-of-ownership.
Sr. Product Manager (1995 – 2002)
- Managed a product line that led its global market segment with revenue of more than $70 Million
- Achieved a 15% increase in revenue and 6% increase in profit margin in a twelve-month period for Speedline’s mid-range product. This was accomplished by expanding the target market (Far East and South America), and leveraging market acceptance for a product still within the introductory stage of its growth cycle.
- Managed a project team that successfully launched the world’s first Dual-Lane printer within a period of 10 months. This was done while exceeding initial sales expectations by almost 200% and keeping development costs and schedules within the original budget.
- Led the team responsible for integrating four products, acquired via an acquisition from an English competitor, into Speedline’s existing product family.
- Re-launched Speedline’s highest performing product with market-driven enhancements and implemented a promotional campaign reinforcing the division’s strong brand awareness resulting in a significant increase in market interest and a revenue increase of almost 30% in 18 months.
- Managed Product Business Teams responsible for directing the resources necessary to maintain acceptable margins while increasing revenue and customer satisfaction.
- Received a patent for a unique stencil design that supported the Dual-Lane concept.
- Have written and presented more than 10 technical papers that have been published within various trade publications.
Cybernetic Systems and Automation, Inc., Doylestown, PA
$3M manufacturer of vision alignment and optical inspection equipment, sold for resale to manufactures of automated capital equipment in the Surface Mount Technology industry. Included the added responsibility of managing the production department.
Product Manager (1993 – 1995)
- Realized more than 15% growth in revenue and profits, while simultaneously netting a reduction in production related overhead costs and field defects.
- Developed and implemented the company’s first comprehensive marketing plan and product roadmap.
- Contributed in the development of three new vision alignment products, ranging from manual to fully automatic systems.
- Led enhanced customer service efforts, and a concentration on effective OEM communications, which resulted in demonstrated improvements in CS&A’s OEM relationships
DEK USA Incorporated, Flemington, NJ
A newly created North American distributor and $35M subsidiary of an English Manufacturer of precision solder paste stencil printers.
Sales Engineering Manager (1989 – 1993)
- Developed an international and domestic distribution network that facilitated a 500% sales and distribution growth within a period of 4 years.
- Engineered and executed complete internal departmental processes and procedures.
- Implemented and managed a commercial Sales Order/Inventory software package (Solomon III)
- Assistant project manager for the development and build of two $2M+ automated systems for Alcoa and Hughes Aircraft.
The Jade Corporation, Southhampton, PA
A custom electro-mechanical machine design and build facility
Mechanical Project Designer (1988 – 1989)
- Developed, designed and managed the build of several machines for automatically soldering high-speed computer cables to selective connectors.
- Produced step-by-step procedures for operating and maintaining almost all of the equipment developed for producing high-speed computer cables.
Education:
- B.S. in Environmental Design from Rutgers University, New Brunswick, NJ.
- Continuing Education Courses in Product Management and Sales
Professional Affiliations:
American Marketing Association (AMA)
Surface Mount Technology Association (SMTA)
Surface Mount Equipment Manufacturers Association (SMEMA)
International Society of Hybrid Microelectronics (ISHM) |
