SENIOR PRODUCT MANAGEMENT/MARKETING EXECUTIVE
Dynamic, engaging, accomplished and results-oriented executive with a background in Software and Hardware/Software development in B2B and B2C Service businesses. Proven expertise in identifying and capturing market opportunities that resulted in strong and sustainable revenue growth. A record of leadership successes developing and implementing strategic business and marketing plans that support corporate goals and objectives. Extensive International experience.
PROFESSIONAL EXPERIENCE
B2B HRPR Services Company, Atlanta, GA 2004-2008
(A $1.3 billion, publicly traded HR and Payroll B2B services company on NASDAQ until going private.)
Senior Vice President, Product Management (including Marketing/Market Strategy & Research)
Managed five to eight direct reports with a staff of 55 to 80 professionals. Directed strategic planning including development of short and long-term product analyses for market share, revenue growth and sustained profit growth.
Spearheaded an aggressive initiative that established product line P&L which achieved improved business results, and disciplined business decisions around pricing, discounting and return on investment.
Improved product requirements and identified market opportunities that resulted in comprehensive targeting and segmentation plans.
Drove corporate profit from break even to 5% to 10% to 17% consecutively over three years as an integral member of management team.
Increased growth of flagship product by 300% ($75 million) over 36 months.
Reduced average payback period of flagship product by 35% through strategic pricing and product enhancements that improved internal efficiencies.
Reduced royalty expense for flagship product by 400% for 3-year contract. Reduced overall royalty costs by $6 million/year (30%).
Frequently presented to the Board of Directors on product direction, enhancement and investments.
French B2B/B2C Office Services Company, Trumbull, CT / Hayward, CA 2001-2004
(900 Million Euro, French company, a worldwide supplier of mailroom solutions, publicly-traded on French exchange, part of SBF120)
Vice-President, Strategic Marketing (2003-2004)
Determined future product strategy and pricing. Directed and managed M&A discovery and due diligence process.
Created and drove forward-thinking strategic plans for new technology incorporating Intelligent Mail system.
French B2B/B2C Office Services Company (Continued)
Vice-President/General Manager, Online Postage Business Unit (2001-2003)
Managed all aspects of a new business unit focused on using internet technology to print postage on demand.
Reduced product approval time 125% by establishing clear product development goals through extensive market research, including user studies, surveys, focus groups, and a Rehab 508 Panel.
Identified and implemented aggressive sales and market position strategies that resulted in strong product interest prior to official product launch.
Developed and presented the business model that was approved by the executive steering committee and attained full start-up funding for two years.
B2B/B2C Office Services Company, San Mateo, CA 1999-2001
(An internet start-up providing postage meters to Small Offices and Home Offices)
Vice-President/General Manager, Shipping, Mailing, & Supplies Business Unit (1999-2001)
Led the development, coordination, and implementation of sales and marketing campaigns, including website, direct mail, radio advertising, print, trade show, and direct sales efforts. Administered $15 million budget; implemented processes and procedures ensuring expenditures and budge remained within established guidelines. Reported to the CEO and managed eight direct reports with a staff of 65.
Developed a cohesive team of employees; realized zero voluntary turnover during excitement of rapid growth and disappointment of contraction.
Forged strong relationships with engineering, finance, and operations departments that improved product quality and departmental fiscal responsibility.
Accounted for and managed corporate P&L; achieved revenue, expense, and earnings per share targets for first time in company history.
Made numerous board presentations throughout tenure.
Vice-President, Operations (1999)
Reported to the CEO and managed 40 full-time employees charged with operating technology infrastructure and production operations.
Managed all aspects of corporate day-to-day operations ensuring successful product launch, third round financing, and a successful corporate IPO.
Spearheaded efforts that established all departmental practices and guidelines.
Increased manufacturing and distribution capabilities from ten units per week to more than 2,000 units per week; developed and implemented production processes that supported growth.
Oversaw information technology infrastructure during the design and implementation of fail-safe architecture.
One of Big Four Consulting Firms, Rosslyn, VA 1995-1999
Principal Consultant, Process Improvement Group for Government Practices
Provided information technology and process improvement consulting services to a $55 billion logistics company.
Developed performance measurement program - still in existence today (2008) - for customer service personnel receiving over $30 billion annually.
Directed internal staff alongside outside contractors in implementing proficiency measurement systems; developed training that improved staff abilities and provided incentives to encourage active participation.
Researched and designed Core and Enabling processes utilized for logistics carriers in support of Baldridge-type programs and the development of enterprise-wide architecture.
Royal Navy, London, United Kingdom 1982-1993
Officer, Aviator (Lieutenant, RN, GSM)
Successful aviator rapidly disseminated information and made decisions in extremely high-pressure environment.
Awarded General Service Medal for mine-clearance operations in Gulf of Oman.
EDUCATION
Masters in Business Administration with a Concentration in Marketing and Operations,
University of Virginia, Darden Graduate School of Business Administration, Charlottesville, VA, 1995
Bachelor of Science in Systems and Management,
Graduated with Honors; Royal Navy Full Scholarship, The City University, London, England, 1986
Masters in Business Administration, Business Law, and Financial Analysis Coursework,
San Jose State University, San Jose, CA, 2003
PROFESSIONAL/COMMUNITY ACTIVITIES
United Way (Advisory Board, Cole Society)
Pathbuilders (a volunteer organization mentoring female professionals)
Technology Association of Georgia.
Supporting kids at soccer matches!
PERSONAL INTERESTS
Soccer, sport, running, reading, traveling |
