EXPERIENCE:
2000-present SPRINT NEXTEL, Reston, VA
Sprint Nextel is a leading provider of fully integrated wireless communications, featuring Direct Connect, Nextel’s nationwide and international walk-talkie feature. It is the third-largest wireless company with more than 44 million customers and revenue over $30 billion.
Sr. Manager, NASCAR NEXTEL Cup Series (NNCS) Marketing
Primary responsibilities include: enhancing the fan experience and driving brand awareness and consideration by: creating and executing all national consumer promotions relating to the sponsorship; managing NNCS branding and advertising efforts; collaborating on the development and execution of comprehensive branding and promotional programs for major NNCS events; overseeing the $16M+ budget; supervising the Marketing Specialist.
· Successfully plan and launch four NNCS consumer promotions from concepting and research to creative development, advertising, reporting and prize fulfillment.
· Work with agency partners to develop and execute regional branding and advertising campaigns for the four major NNCS events each season (Daytona 500, All Star Challenge, final Homestead race and NNCS Banquet).
· Oversee at-track brand and series signage creative development for 800+ signs at all NNCS tracks.
· Collaborate with Marcomm and agency on several brand and promotional TV spots and advertising campaigns throughout season.
· Partner with internal organizations on various regional programs leveraging NNCS sponsorship to increase purchase intent within retail channel.
Marketing Manager, Marketing Communications
Primary responsibilities included: managing strategic direction, design and development of national collateral and point of sale materials for sales channels; overseeing creation of print, radio and out-of-home advertising for Nextel Authorized Representatives; tracking $1.9M budget; supervising Collateral Specialist.
· Handled creative development and production of collateral, POS and print advertising for Nextel’s College and University initiative.
· Managed all aspects of direct response print and TV advertising for Nextel Worldwide product: oversight of media plan, research, and creative and tracking campaign results.
· Developed messaging and oversaw design, implementation and tracking of online microsite for Nextel Direct Connect to increase awareness of and consideration for Nextel’s core differentiator.
· Owned Nextel Corporate Image and Identity System: offered guidance/approval on use of Nextel logos, trademarks and advertising copy to ensure proper branding and consistency.
· Assisted in development and launch of store merchandising system and tradeshow program for Nextel Authorized Representatives.
· Oversaw photography strategy for use in local and national Marcom materials.
1997-1998 ASSOCIATION OF TRIAL LAWYERS OF AMERICA, Washington, DC.
ATLA is the nation’s largest trial bar with over 55,000 members. The organization mission is to uphold victim’s rights within the justice system. It provides its members information and professional assistance.
Marketing Coordinator
Primary responsibilities included: developing marketing plans and coordinating creative production and mailing of all promotional materials for educational programs and conventions.
· Evaluated response rates, budgets, program attendance and member feedback of programs for use in planning future events and developing tests of new materials to market to existing members.
· Acted as liaison between department and copywriter, designers, and mailhouse to ensure proper and timely flow of information and materials.
· Organized production of advertisements for various departments for placement in TRIAL Magazine.
1996-1997 NATIONAL TRUST FOR HISTORIC PRESERVATION, Washington, DC.
The National Trust is a nonprofit organization with over 25,000 members dedicated to saving historic properties and revitalizing communities.
Membership Assistant
Primary responsibilities included: developing and maintaining membership and renewal area of Web site; teaming in design, coordination and reporting of direct mail campaigns for new member and renewal programs.
· Assisted Direct Mail Manager with mail plans, list orders and rentals for mail campaigns for budgeting and planning purposes.
· Ensured timeliness and accuracy of all outgoing mail to member base of approximately 270,000.
· Contributed to creation and implementation of new, more competitive membership and premium offers, both in the mail and via Web site, to appeal to interests of various member types.
· Tracked all direct mail campaigns with respect to response rates, renewals, new members, and costs as a means of comparison against historical data.
· Maintained all package costs, inventory, direct mail, list history, and growth records for Membership Department for budgeting and planning purposes.
EDUCATION:
Case Western Reserve University, Cleveland, OH.
Weatherhead School of Management
MBA, May 2000
Concentrations: Marketing, Organizational Behavior
Indiana University, Bloomington, IN.
B.S., Business, May, 1996
Major: Finance
ADDITIONAL INFORMATION:
Proficient in Microsoft PowerPoint, Word, and Excel; Corel Quattro Pro and WordPerfect; Lotus 1-2-3; Lotus Notes; Paradox |
