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Seasoned Strategic Marketer

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Position
Seasoned Strategic Marketer
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
Financial-Brokerage/Mut.Fund/Securities/MoneyMgmt
Function
MARKETING/Advertising/MarketResearch
Compensation
$200,000 to $400,000

Resume Summary
Leader of key business development initiatives. Skilled at developing ideas into validated business concepts, calculating the potential value and attractiveness of business opportunities, and mobilizing diverse colleagues and stakeholders to drive progress.

Resume Body      SEASONED STRATEGIC MARKETER

PROFESSIONAL EXPERIENCE
MORGAN STANLEY INVESTMENT MANAGEMENT – VICE PRESIDENT
New York, NY 2000 to 2005
A leader of the Investment Management Division’s product development group. Developed new investment products and services to capture market opportunities and ensure long-term product line viability. Promoted and achieved alignment to pursue initiatives across multiple internal groups including: portfolio management, sales, marketing, operations, fund administration, legal, accounting, technology, and corporate governance. Key accomplishments included:
• Gained top management commitment for and drove projects to expand investment-only variable annuity, defined contribution, institutional and sub-advisory business; increased assets under management to $20B and net asset flows to $5B.
• Devised and led a review of global distribution opportunities for the Firm’s fund of hedge fund and fund of private equity fund capabilities; evaluated specific potential to offer a 1940 Act registered fund of hedge fund product to individual investors.
• Identified and assessed risks/rewards of new business investments, earned management and fund board approvals, and launched 25+ new investment products offering $5B in annual sales potential.
• Improved profitability by designing and leading the strategic review of competitiveness across all product lines and distribution channels. Confirmed primary market opportunities and identified strengths, weaknesses and gaps, resulting in the elimination of 30+ products.
• Reduced approval cycle time by 50% by streamlining management decision-making and accountability structures.
ERNST & YOUNG, LLP – SENIOR MANAGER, ASSET MANAGEMENT ADVISORY
New York, NY 1997 to 1999
A senior leader of E&Y’s specialty advisory services group focused on investment industry clients. Led first-to-market projects to enable US-based and foreign investment industry firms to enhance market penetration, re-engineer business processes and leverage emerging technologies. Key achievements included:
• Planned and led engagement to advise a European bank on a $1B+ annual busi¬ness opportunity leading to the launch of a new service offering to support Pan-European market expansion.
• Identified and assessed market potential and client capabilities for a European business opportunity leading to a client decision not to extend its pension administration business.
• Analyzed and evaluated the investment management industry state of the art of business performance measurement and management, based on primary research with senior industry executives.
• Evaluated and recommended operational and technology infrastructure requirements for US and foreign financial services firms to accommodate a multi-currency, multi-language retirement investment service platform.

CHASE MANHATTAN BANK GLOBAL INVESTOR SERVICES – VICE PRESIDENT
Brooklyn, NY 1994 to 1997
Recruited into the $1B Global Investor Services Group to spearhead strategic product development efforts as a response to rapidly changing competitive and market conditions. Initial responsibilities expanded into corporate development. Major accomplishments included:
• Evaluated and gauged the impact of potential industry consolidation on Chase’s existing business, and prepared and presented acquisition scenarios to top management.
• Built a product suite for cross-selling to existing clients to gener¬ate $100M in incremental revenue. Forged alliances with 15 mutual fund managers and a primary employee benefit consultancy to facilitate the launch of a new product to major US corporations. Gained top management commitment for and directed infrastructure enhancements to support new product offering.
COOPERS & LYBRAND FINANCIAL ADVISORY SERVICES – SENIOR ASSOCIATE
New York, NY 1990 to 1993
A specialty consulting unit focused on corporate finance and strategic restructuring. Devised strategies to facilitate corporate development decisions across the high-tech, telecommunications, chemicals and defense industries. Built benchmarking and best practices programs to enhance performance of multi-site, multi-divisional operations.
MEDIVISION, INC. – DIRECTOR, REGULATORY AFFAIRS
Boston, MA 1985 to 1988
A venture capital-backed health services company. Progressed from entry-level to a management position leading market, industry and regulatory analysis. Evaluated business development impact of state/federal regulations and emerging competition. Contributed to three-year revenue growth from $2M to $50M. Developed and executed progressive regulatory and lobbying programs to ensure the company’s interests were appropriately represented on Capitol Hill.
INDUSTRIAL MARKET RESEARCH ASSOCIATES, INC. – SENIOR RESEARCH ASSOCIATE
Topsfield, MA 1984 to 1985
Gained a foundation of market and competitive research and analysis skills in preparation of feasibility studies for Fortune 500 companies engaged in acquisitions and market expansion.
EDUCATION & PROFESSIONAL DEVELOPMENT
HARVARD BUSINESS SCHOOL – Executive Education – Leading Professional Service Firms 2000
NEW YORK UNIVERSITY, LEONARD N. STERN SCHOOL OF BUSINESS – MBA 1990
THE UNIVERSITY OF CHICAGO – BA, Public Policy Studies with Honors 1983

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