Senior Executive Vice President of Sales & Marketing
PROFILE
Accomplished Senior VP Sales & Marketing Executive possessing 11 years in strategic sales planning, developing sales teams to improve market penetration, sales pipeline growth, and increase profitability while creating brand awareness among major clients. Areas of expertise include:
• Strong leadership skills directing outside sales & marketing initiatives for sales offices of $350 million in revenues. Generated over $155 million annually in contractual new business and profit margin of 15%. Overall Total Company revenues of nearly $500 Million, $4 Billion.
• Managing, motivating and maintaining strong direction with cross functional sales & marketing teams focusing on overall sales and corporate revenue goals.
• Overseeing and managing sales territories; preparing budgets and implementing productivity realignments. Experienced with fast designing applying product marketing and reporting on profitability and growth.
• Developing field sales & marketing plans that support increased sales from territory by utilizing available resources.
• Identifying business opportunities, assesses customer needs, and matches these with Company services to acquire new business.
• Developing new business opportunities with creative and unconventional thinking.
• Solid Sales & Marketing Executive with proven track record in coaching, empowering and developing sales talent.
• Reputation as a leader who is results driven and committed to highest quality of care and service.
• Ability to turnaround sales territories and maximize profitability with strategic restructuring and implementation of high powered sales teams.
• Strong presentation and public speaking skills demonstrated in board room, corporate presentations and field sales training.
CAREER HIGHLIGHTS
• Turned-around in 3 months time National sales force, increasing productivity by 57%.
• Drove National sales productivity increases through implementation of unique sales performance standards & goals for sales force.
• Developed & implemented go-to-market strategy for entire Company.
• Promoted 6 times during career with Cintas Corporation achieving position of Sales & Marketing Director for Southwest and Central Plains regions with annual revenues of $350 million.
• Achieved Presidents Club, 2007, 2006, 2002, 2001, 2000, 1999.
• Ranked #1 out of 15 regions for Cintas Corporation, FY’07.
• Directly responsible for 41 partner promotions to National Sales Director, National Marketing Director, Sales Manager, Service Manager, & General Manager.
• Grew Top Sales Team & Sales Rep. in nation for 2007, 2006.
• Transformed sales territories into profitable markets by implementing strategic sales & marketing programs, recruiting and mentoring sales driven personnel.
• Recipient of numerous sales awards dating back to Platinum President’s Club, Top Sales Team Northern Group, All President’s Club, numerous Sales Rep.’s and Rookie’s of the Year.
RESUME OF: GREG SEEFELDT PAGE 2
PROFESSIONAL WORK HISTORY:
GCA Services, Cleveland, OH (8/08-11/08)
VP SALES & MARKETING: Oversaw nationwide sales operations for 53 locations and sales team of 24 regional sales professionals.
Contributions
Implemented National Sales force, creating strategic model for pursuit of Natl. Acct. customers.
Developed minimum sales performance standards, individual sales & team goals, increasing sales productivity by 57% in 3 months.
Built National Marketing Department, reducing headcount & consolidating regional marketing functions to Corporate office.
Cintas Corporation, Houston, Texas (1998- 8/08)
SALES DIRECTOR: Direct responsibility for the sales & marketing initiatives of 31 operations and a sales team of l00 sales personnel.
Territory: Southwest & Central Plains Group including Texas, Oklahoma, New Mexico, Colorado, Arkansas
Contributions
Annual revenues of 2 regions combined $350 Million—overall profit margin 15%.
Generated $155 Million annually in contractual new business for fiscal 2007; an increase over 2005 of 25+%.
Implemented sales management team resulting in overall increase in brand awareness and revenue growth.
During first year of taking new region over, produced $110 Million annually in contractual new business and a profit margin of 19% for OK, CO, AR—increase of 22% over previous year.
Promoted 17 Cintas sales partners to Manager Level and higher, including Director Level.
Reports/responsible directly to VP’s on Group sales, marketing, training initiatives.
SALES DIRECTOR: In charge of new business sales & marketing for 26 offices and 80 sales personnel.
Territory: Southwest Region including Texas, Oklahoma, & New Mexico
Contributions
Transformed territory from $150 Million to $200 Million in annual revenue while achieving gross profit margin of 13%.
Achieved for Fiscal 2005 $106 Million, Fiscal 2004 – $93 Million and Fiscal 2003 generated $81 Million annually in contractual new business—all double digit increases over previous year.
Assigned additional region due to achieving corporate objectives and exceeding projected earnings.
Promoted 22 sales partners to Sales/Service, General Manager, Director Level.
SALES MANAGER
Territory: Syracuse, New York
Contributions
Assigned by management to develop new sales operation. Hired, trained and motivated a staff of 6 employees.
Generated $10 Million the first year and $14 Million annually in contractual new business the following year.
Inaugural year, annual revenue exceeded $6 ½ Million, second year exceeded $10 Million annually.
Awards included: Sales Team of Year, Sales Reps./Rookie of Year, all reps. achieving President’s Club for 2 consecutive years, highest sales rep. productivity in entire Company.
Promoted to Sales Director due to consistency in generating income, developing effective sales teams and overall performance.
EDUCATION
University of Buffalo, Buffalo, New York
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MINOR: FINANCE & ACCOUNTING |
