Position	Product Manager
Location Confidential	Yes
Willing to Relocate	Yes
Industry	Consumer-Packaged-Goods
Function	MARKETING/Advertising/MarketResearch
Compensation	$100,000 to $200,000
Resume Summary
Accomplished, and highly motivated professional experienced in developing and implementing marketing strategies that increase company awareness, market share, and profitability. Excels at managing and improving processes with keen attention to budgets, time frames, quality, and government guidelines and regulations.
Resume Body      PRODUCT MANAGER
PROFESSIONAL EXPERIENCE PRODUCT MANAGER  Meridian Bioscience, Cincinnati, OH 2009 - 2010  Created multiple foodbourne illness products’ market positions, forecasts, and brandings  Cultivated relationships with regional key opinion leaders to provide webinars, symposia, studies, and new product development  Provided laboratory customers with updated disease state information, emphasizing product usage to optimize laboratory efficiency, profitability, and productivity  Developed long-range growth plans for each brand  Conducted bi-annual sales staff training on product growth strategies  Initiated weekly field communication, informing staff of any new scientific results and the current sales numbers  Acted as the team leader on a national conference and symposium on ________________________ ASSOCIATE BRAND MANAGER (OXICLEAN)  Church & Dwight, Princeton, NJ 2008-2009  Managed the full business operations of a $152MM OxiClean powder business  Repositioned OxiClean sub-brands in alternate retail locations to improve product viability and sales  Initiated alternate marketing channels with internal and external customers  Developed cross-marketing programs with other Church & Dwight brands to improve sales and brand exposure  Directed external cross-marketing vendor relationships  Created new packaging options to improve the sell-ability and marketability of OxiClean powder  Oversaw product advertising and promotional programs, including Free Standing Insert, coupon, and retail marketing  Provided assistance in new product development, design, and production  Established brand cost improvement and cost containment strategies  Lead bi-weekly cross functional business reviews with finance, operations, sales, R&D, and packaging  Analyzed markets and customers to provide accurate forecasting Key Accomplishments:  Launched the first external laundry marketing program with Whirlpool and ____________  Spearheaded the design and development of product new packaging  Contributed to a brand growth of 8% annually ASSOCIATE BRAND MANAGER ▪ Abbott Nutrition, Columbus, OH 2005-2008 Survanta (May 2006-March 2008)  Managed all aspects of Survanta, a product used for the prevention and treatment of Respiratory Distress Syndrome  Assumed full responsibility for strategy development, healthcare professional marketing, and demand and financial planning Key Accomplishments:  Successfully maintained category leadership position while exceeding plan by 5%  Significantly improved advertising, promotional, and gratis budget by 30%  Played a pivotal role in launching new brand positioning to meet consumer need  Developed and implemented 2008 brand plans and innovative marketing programs NeoProfen (Jun 2006-March 2008)  Established and maintained strategic partnership with Ovation, Inc.  Provided assistance in the development of marketing programs, regulatory / legal reviews, and the transition plan to return the product back to Ovation after an 18-month promotional program Key Accomplishment:  Launched co-marketing program and constantly attained double-digit growth Jevity (Feb 2006-Jun 2006)  Functioned as co-manager for Jevity, a high-protein, fiber-fortified formula that provides complete and balanced nutrition for both short- and long-term tube feeding  Implemented and organized peer-to-peer teleconference program  Created sales force marketing and training program to highlight specific and unique product qualities Key Accomplishment:  Successfully achieved 5% sales increase in participating facilities Collagenase Santyl (Mar 2005-Feb 2006)  Worked collaboratively for the management of an enzymatic debriding agent for wound care patients  Coordinated and mentored wound care specialists sales force to effectively sell products to wound care market and support large core sales force of more than 200 sales people  Contributed in the development of sales force training programs as well as peer-to-peer selling program in collaboration with the Juven nutrition brand Key Accomplishment:  Achieved more than 35% sales growth MARKETING MANAGER ▪ Cardinal Health, Dublin, OH 1999-2005  Initiated the development of marketing programs for Leader Drug Stores, which has more than 3,300 independently owned and operated community pharmacies  Accounted for innovation and new program development for internal and external vendor partners  Led and directed initiatives for pharmacy marketing, identity development, and local branding  Negotiated and created 30 non-cardinal value-added programs to generate pharmacy revenue, enhance store foot traffic, and improve program efficiency  Administered and monitored all marketing and promotional materials including newsletter articles to restructure the LEADER brand  Delivered national sales training presentations; conducted local training workshops and online continuing education  Scheduled and facilitated local and regional meetings including sale of tradeshow booth space and local advisory boards  Effectively interfaced with corporate purchasing, product management, and distribution center personnel OTHER WORK EXPERIENCE FRONT-END MANAGER ▪ Rite Aid Drug Stores, El Toro, CA 1996-1999 SALES REPRESENTATIVE ▪ Pitney-Bowes, Torrance, CA 1995-1996 EDUCATION EXECUTIVE MASTER OF BUSINESS ADMINISTRATION Ohio State University, Columbus, OH: 2004 BACHELOR OF ARTS IN ORGANIZATIONAL COMMUNICATIONS Xavier University, Cincinnati, OH: 1995 CERTIFICATIONS Kellogg Advancement in Medical Marketing Certification: 2006 PROFESSIONAL AFFLIATIONS President Elect, I-Next Kiwanis Partner, Lean Forward, Inc. Member, American Society for Training & Development
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