President, Marketing Services

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Position
President, Marketing Services
Location Confidential
No
Location
Florida
Willing to Relocate
No
Industry
Services-Non-Consumer/Non-Utilities
Function
SALES-MANAGEMENT-and-SALES
Compensation
$150,000 to $300,000

Resume Summary
Proven ability to increase sales and profitability. Managed 20 person sales force selling to senior executives. B2B selling of intangible solutions ranging from $100,000 to several million dollars. Consultative sale. Sales rep coaching, accountability and motivation. Top MBA School.

Resume Body      PRESIDENT, MARKETING SERVICES

BACKGROUND:
Proven ability to increase sales and profitability. Managed 20 person sales force selling to senior executives. B2B selling of intangible solutions ranging from $100,000 to several million dollars. Consultative sale. Sales rep coaching, accountability and motivation. Background of achievement in General Management, Sales/Marketing and Finance. Fortune 500 and entrepreneurial experience. Current position as Unit President. Top MBA School.

EDUCATION and CREDENTIALS
MBA – New York University, Stern School of Business, 1981
BS – Pennsylvania State University, 1976
Certificate in Direct Marketing – Virginia Commonwealth University, 2006
CPA – New York and Florida

EXPERIENCE:
Advertising Agency - FL 1992-Present

Executive level positions include:
President – Emerging Markets. Division includes Banking, Health Care, Travel, Automotive
· Skills: Business development, decision-making, strategy, marketing.
· Full P&L responsibility for niche businesses with revenues of $1-$5 million, each.
· Clients/Prospects include Senior Marketing Executives of Fortune 1000 and middle market companies in Retail Banking, B2B and Private Banking; Managed Care and Pharmaceutical Companies, Cruise Lines and Automotive Dealers. Experience also includes Insurance and Brokerage companies.
· Clients have included SunTrust, PNC, Wells Fargo, ABN Amro, Wells Fargo, Blue Cross, Medica, Health Partners, Regent Cruises, Oceania Cruises, auto dealers.
· Solutions range from $100,000 to several million dollars.
· Responsible for Business Strategy, Business Development, Product Development, Customer Service and Creative Services.
· Heavy consulting with clients and prospects regarding marketing program objectives, design and execution.
· Integrated Marketing Programs include: Marketing Strategy, Analytics, Creative Copy and Design, Variable Digital Print, E-Mail Marketing, Call Centers, Video Production

Accomplishments:
· Doubled number of major Managed Care clients in six months with contract values of $500,000, each. Potential of each client in excess of $1.0 million.
· Increased sales to Pharmaceutical companies from $400,000 to $1,400,000 in one year. Building stable of large pharma companies for repeat business.
· Brought Top 10 bank on-board as a client for $600,000 program.
· Expanded business with major cruise line from $200,000 to $500,000.
· Developed new integrated marketing solution for customer acquisition in Banking.
· Developing rewards and incentives (loyalty) program for Managed Care.

COO – Responsibility for operations of $25 Million Company with 125 employees.
· Skills: Business analysis, organizational structure, personnel management.
· Direct reports managed in the areas of Sales, Client Services, Print Production, Electronic Media, Marketing, Creative Services, IT, Accounting, Human Resources

Accomplishments:
· Initiated new purchasing procedures resulting in 10% decrease in Cost of Sales.
· Restructured staffing to increase efficiency and find best use of personnel.
· Implemented Balanced Scorecard approach to management.
· Managed 20/70/10 Employee Evaluation System.
· Instituted Individual Development Plans for employee growth.

SVP Sales and Marketing – Responsible for 20 Sales Reps in three divisions.
· Skills: Sales planning and marketing lead development. Sales rep coaching, accountability and motivation. Customer-centric, needs focused.
· Sales to Fortune 1000 companies and regional accounts.
· Markets included Financial Services, Health Care, Cable & Wireless and Automotive.
· Increased sales to regional Automotive Dealers from $300,000 to $600,000 per year.
· Implemented new tracking system for First Marketing programs to prove results.

Business Unit Leader – Financial Services Marketing – Sales, Client Services and Creative
· Skills: Client relationship management, sales management
· Achieved 15% sales growth and 100% client retention.
· Worked with Insurance, Brokerage and Banking clients and prospects.
· Clients included: Farmers Insurance, AIG, Morgan Stanley, Merrill Lynch, Hilliard Lyons, Citigroup.

CFO
· Skills: Business evaluation, financial analysis, troubleshooting, control.
· M&A, investigated acquisitions and worked closely with VC and Investment Bankers.
· Turnaround of two related businesses, including international start-up.
· Restructured production workflow to accommodate client server system.
· Installed new Epicore accounting system.
· Managed IT and Human Resources.

Major Publisher - New York, NY 1990-1991
Director of Financial Planning and Analysis for Magazine Group
· $2 Billion Magazine Group.
· Analyzed and forecasted Joint Venture growth and profitability.
· Managed Budgeting.

Fortune 500 Company - New York, NY 1981-1990
· Executive level financial positions in:
o $250 million manufacturing division
o $750 million wholesale division
o Worked on expansion programs
o Financial analysis of operations
o Presentations to senior executives

Big 8 Accounting, New York 1976-1980

OTHER INVOLVEMENT
· Board Member: AVDA (Aid to Victims of Domestic Assault)
· Adjunct Professor of Finance: Lynn University,

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President, Marketing Services

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