RESULTS-DRIVEN MARKETING LEADER
Quantifiable and Award-Winning Achievements in the Technology Channel,
Direct Marketing, Interactive, Qualified Demand Generation, Healthcare,
Revenue & Market Share Growth, and Customer Retention
¡X Results-driven strategist with proven track record in a variety of marketing tactics. Highly skilled in creating successful marketing campaigns within traditional and online formats.
¡X Expertise in using analysis to understand trends/past performance and subsequently adapt programs based on results to optimize marketing ROI. Strong team leader. Finance MBA from USC. Agency & client experience.
Core Competencies:
B2B Demand Generation „R Branded Channel Development „R Interactive/E-Mail/E-Commerce Marketing
Customer Loyalty „R Direct/Promotional/Technology Marketing „R Reseller & Distributor Management
Healthcare „R Team Building & Leadership „R Event Planning & Execution „R Marketing Communications
PROFESSIONAL EXPERIENCE
HEALTH / ¡V IRVINE, CA February 2007 ¡V October 2007
$15 million interactive healthcare marketing agency serving pharmaceutical clients; owned by inVentiv Health.
Director of Business Development
¡X Managed online DTC & HCP interactive programs including websites, SEO, media, video, blogs, and other web 2.0 technologies. Created and executed business development tactics to successfully acquire new clients.
¡X Clients included Bayer Aleve, Merck Fosamax, Cephalon Oncology, Valeant Zelapar and Gilead Truvada.
QUANTUM CORPORATION ¡V IRVINE, CA January 2002 ¡V February 2007
$1.2 billion global leader in data storage solutions and service products, with Fortune 500 client base.
Director of Marketing, Americas (2002-2007)
Director of Marketing, Services (2002)
¡X Promoted to direct branded channel marketing function ($40M in branded storage systems/tape drives revenue per quarter) and supervised team of 9 marketing professionals in 3 locations. Managed $7M annual budget.
¡X Executed company¡¦s Alliance Channel Program, including communications, acquisition strategy, promotions, collateral, and co-marketing initiatives.
¡X Implemented demand generation and end user marketing function including telemarketing lead qualification and CRM solution (salesforce.com & in-house).
ƒÞ Led channel marketing with sales team in achievement of year-over-year 6% growth in channel revenues and 27% market share increase within heavily competitive, decreasing unit price environment.
ƒÞ Guided team in increasing revenues 25% annually from End User Demand Generation campaigns. Created 350 pre-qualified leads and $1.5M in trackable marketing lead-originated revenues per quarter.
ƒÞ Grew Quantum Alliance Program member base by 82% (to 7,000+) and web cast attendance by 4x (400+). Channel awards included VAR Business 5-Star and CRN Channel Champs Finalist 2004-2006.
ƒÞ Coordinated annual Reseller Partner Summit for 3 consecutive years (2004-2006) that educated 80 Quantum reseller, direct marketer, and distributor partner representatives, and achieved rating of 4.7/5.0.
ƒÞ Project managed both the channel and demand generation/awareness for 4 significant product launches within 1 year. Integrated channel program/end user lead marketing for 3 acquisitions in 3 years.
ƒÞ Led team that achieved Semi-Finalist status at 2004 DMA Echo Awards for 3 lead generation programs, honoring outstanding direct response advertising campaigns.
HWB, INC. ¡V IRVINE, CA 2000 ¡V 2001
Promotional and direct marketing agency.
Account Director
¡X Oversaw all activities within account services, managing full cycle of projects from conception to close-out that included direct response, web-based marketing, event marketing, and corporate communications initiatives.
¡X Served as Business Development Team Member on sales pitches to high-profile client base that included ePartners, Sony Electronics, Sage Software, Overture, Canon, Seagate, Bandai and Mattel Toys.
ƒÞ Captured $1M+ in revenues and 50% gross margin in 2001. Established Direct Marketing Practice and subsequently won first large DM client Sage Software, with breakthrough response rates (>5%).
ƒÞ Developed and co-presented case study for ¡§Gundam Invasion Tour 2001¡¨ at Promo Expo 2001. Drove guerrilla marketing efforts for truck tour (based on Japanese robot toy model Gundam) that included eBay tour memorabilia auctions, stories on fan sites, and local newspaper placements.
VERIZON WIRELESS ¡V IRVINE, CA 1989 ¡V 2000
Fortune 500 wireless telecommunications company.
Director, Program Marketing (1999-2000)
Manager, Customer Base Marketing (1993-1999)
Director of Finance, Corporate Information Technology (1991-1993)
Senior Financial Analyst, Corporate Information Technology (1989-1991)
¡X Promoted through increasingly responsible management positions with industry-leading wireless service provider. As Program Marketing Director, managed staff of 11 and budget of $10M annually.
¡X Planned and executed numerous direct marketing programs through mail, website, and telemarketing strategies. Oversaw entire database marketing process. Served as Customer Care Representative Manager.
ƒÞ Created the CRM (customer relationship management) department¡Xthe first of its kind in any Verizon organization and eventually benchmarked and implemented in the company world-wide.
ƒÞ Decreased average monthly voluntary customer loss rate by 33% through database marketing. Developed customer segmentation schema subsequently adopted by all Verizon regions.
ƒÞ Received prestigious Verizon Service Legends Award in 1994 given to top 1% of employees for excellent performance beyond expectations and position scope.
ƒÞ New products implemented were cellular phone insurance and equipment accessories. Consistently scored in top 10% among managers on annual Employee Satisfaction Survey.
* Prior positions with Denny¡¦s, Inc. as Senior Analyst, Marketing & Financial Planning; and Systems Analyst, MIS.
EDUCATION
Masters of Business Administration, Finance Concentration, 1989
UNIVERSITY OF SOUTHERN CALIFORNIA
Bachelor of Arts in Business, Concentrations in MIS & Accounting, 1984
CALIFORNIA STATE UNIVERSITY, FULLERTON
Digital Arts Certificate, 2000, UNIVERSITY OF CALIFORNIA, IRVINE |
