Marketing, Communications and Strategy Executive
Transforming teams through innovation, collaborative leadership and operational excellence
SUMMARY
Demonstrated success in bringing transformation to teams:
* Designed and executed innovative, high-impact programs that have delivered, within budget, targeted organizational objectives.
* Built and led highly productive, customer-focused teams ranging from local business units to global, multi-cultural organizations.
* Developed, implemented and managed processes that have optimized organizational efficiency.
Broad range of transferable global skills, including:
* Product/Solution Marketing
* Press/Industry Analyst Relations
* Team Management (Local/Global)
* Internal Communications
* Strategic Marketing
* Project Management
* Budget Management
* Product Management
* Change Management
* Market Intelligence
* Information Management
* Merger Integration
Extensive professional experience across companies of all sizes and stages:
* Innovative start-up firms: Internet Devices, Shomiti Systems and Network Peripherals
* Established multi-national firms: Alcatel-Lucent, Hewlett-Packard and IBM
PROFESSIONAL EXPERIENCE
ALCATEL / ALCATEL-LUCENT, Chapel Hill, NC., 1999 - Present
Vice President – Corporate Strategy and Marketing Organizations
* Launched Corporate Strategy by defining, implementing and managing the organization’s operations, communications and processes.
* Transformed Customer Analysis team from an extremely low morale group to a highly productive team in less than 3 months.
* Increased visibility and communication of the company’s transformation initiatives, market analysis and competitive analysis deliverables by spearheading the creation of 3 centralized employee websites.
* Selected member of 4 person team that successfully defined Corporate Strategy’s charter and budget during Alcatel-Lucent merger integration, resulting in a productive organization on day 1 of the new company.
* Led global market and competitive analysis team of 25 people that developed and communicated carrier product/solution positioning and market intelligence trends (quantitative/qualitative).
* Managed and participated in 100+ press and industry analyst relations activities over a 4 year period.
INTERNET DEVICES, INC. (acquired by Alcatel, 1999), Sunnyvale, CA., 1998 - 1999
Vice President of Marketing
* Led all of the company’s marketing activities, the results of which contributed to Alcatel’s acquisition of Internet Devices:
- Responsible for the company’s positive external image, including winning 8 consecutive product review awards (e.g., 1998 NetWorld+Interop Best of Show).
- Marketing roles included product management, product launches, lead generation and tracking system, press/analyst relations, trade shows, sales support, website and telesales.
* Significantly reduced software issues and lowered product returns by defining and implementing structure to the product development, testing and release process.
SHOMITI SYSTEMS, INC., Milpitas, CA., 1996 - 1998
Director of Product Marketing
* Defined, product managed and marketed the company’s 6 product lines (hardware/software).
* Managed all of the company’s product reviews, resulting in the winning of 8 awards, including Product of the Year from Network Magazine.
* Defined the company’s web site content, including the innovative free analyzer software offer. Software downloads resulted in an average of over 500 qualified leads per month.
NETWORK PERIPHERALS, INC. (IPO, 1994), Milpitas, CA., 1991 - 1996
Manager of Product Marketing
* Developed Network Peripherals’ 1995-96 product roadmap and introduced the strategic plan nationally to over 40 press and industry analysts.
* Managed 4 new product introductions and marketing campaigns (lead generation, VAR recruitment, branding and advertising).
Product Manager
* Chartered with product management and marketing of FDDI adapter product line since 1991 introduction, resulting in market leadership (45% market share) by 1994.
* Responsible for securing Sun Microsystems and Intel Corporation OEM business, resulting in over $10 million in incremental revenue to Network Peripherals.
SYNOPTICS COMMUNICATIONS, INC., Mountain View, CA., 1990 - 1991
Product Marketing Manager
* Led worldwide (18 cities) road show demonstrating the company’s connectivity and network management product lines, directly resulting in $8 million of additional sales.
* Developed all product positioning, competitive analysis and sales training materials for the company’s network management (LattisNet) product line.
HEWLETT-PACKARD CO., Cupertino, CA., 1984 - 1989
Product Manager
* Designed and implemented a forecast tracking database to improve schedule and revenue forecasts for the networking division’s communication products.
* Developed pricing structure and forecast for HP OpenView (Unix) network management products.
Technical Support Engineer
* Working with engineering, investigated and resolved hundreds of customer issues with the company’s HP 3000 minicomputer to IBM mainframe communications products.
IBM CORP., San Francisco, CA., 1982 - 1984
Network Operations Co-op
* Performed network operations and customer support at IBM’s Northwest Regional office.
EDUCATION
MBA, Marketing Emphasis: University of California, Berkeley, 1988
BA, Computer Science: University of California, Berkeley, 1984
COMMUNITY
Head Baseball Coach, President - Homeowners Association, President - High School PTSA, Board Member - High School Academy of International Studies, Member - Town Planning Board |
