Proficient in Retail Multi Unit Management including sales, P&L management, staffing, training, real estate, store build out, policy and procedures improvement. Experienced in professionally based Optical retailing, Hearing Care, and Veterinarian Services, Direct Optical B2B sales and Grocery Management. |
VP MULTI-UNIT RETAIL OPERATIONS
Multi-Unit Leader with unprecedented success in achieving revenue, profit, and business development and growth objectives within start-up, turnaround, and acquired business ventures. Extensive experience in developing strategic plans for retail environments that require a deep understanding of critical business drivers in multiple markets and industries. Customer focused and performance driven with highly regarded leadership and motivational skills to build remarkable teams that produce continued sales growth and business development.
Areas of expertise include:
Operations Management „Q P&L /Budget Management „Q Strategic Planning „Q Change Management
Performance / Quality Standards „Q Defining Corporate Culture „Q Domestic Market Expansion
Policy / Procedure Development „Q Retail Vision „Q Employee Development / Promotion
Company Integrations „Q Leadership / Innovation „Q Customer Satisfaction / Allegiance
CAREER HIGHLIGHTS
ZOUNDS HEARING, MESA, AZ 2006 to 2009
VP RETAIL OPERATIONS
Selected as the sole Retailer hired to create the revolutionary vision and retail environment of a patented medical device / hearing aid product / process placed in major Regional Malls throughout the US.. Was among first employed during the company¡¦s conceptual stage charged as the retail expert to develop and bring to life an innovative approach in hearing healthcare retail store operations. Developed the company standards and all procedures and processes concentrating on best practices of healthcare professionals.
„X Invested 13 months to research, define, and identify resources to develop an interactive consumer experience in hearing aid sales by melding marketing, retail, and healthcare concepts.
„X Identified start-up markets, negotiated and directed real estate, build-out, technology, inventory, recruited and trained professional staff, and successfully opened the first location in February 2007
„X Directed the opening of 24 retail stores in ten states within 22 months; managed all US Retail Operations for the company as VP Retail until Zounds growth required a regional split of the US. Subsequently managed Western half of the states as RVP with oversight of projected goals to achieve 30 locations nationwide by year-end
„X Used demographic studies to determine best options (areas) for expansion, protecting private equity in store build out, managing all payroll, and ensuring the best positioning for an IPO
„X Successfully penetrated industry markets with an estimated 20% market share gain per location in less than one year; 60% of customers are first-time buyers reacting to the innovative product and the ease of the retail presentation
„X Transitioned into a RVP position as company grew to personally manage retail hearing care centers based in Regional Malls across the US. Responsible for all customer relations, hiring, termination, retention of licensed and customer care representatives.
REALTYPRO USA, CENTENNIAL, CO 2002 to 2005
VICE PRESIDENT / REALTOR
Devised the market development strategies for franchising opportunities in 10 targeted states. Identified legal obligations for realty operations in targeted markets, and developed franchise goals, policies, and procedures.
„X Acquired Realtor license and became a productive agent to gain first hand knowledge of core industry principles that would lead the path to defining real estate office success and build a profitable model for future franchise expansion
„X Instrumental in developing value-added internal core service options for customers to handle mortgage and home inspection needs
„X Contributed to the recruitment and expansion of the realty office from four to 45 agents
BANFIELD PET HOSPITALS, PORTLAND, OR 1999 to 2002
SENIOR FIELD DIRECTOR OF OPERATIONS
Managed Western region transitioning of PetSmart veterinarian services to Banfield veterinarian hospitals involving substantial renovation of physical and culture environment. Promoted to Senior Field Director in Colorado to recreate previous market results. Responsible for compliance to all standards of practice.
„X Broke the corporate record with a Colorado market turnaround achieving 150% of sales volume goal with appropriate cost center management
„X Transitioned professional staff and personnel to represent the goals and policies of the new system
„X Developed a Training Leader position to assimilate Banfield standards; resulted in a significant increase in customer satisfaction scores and the eventual expansion of the program in all markets
EYEMASTERS, SAN ANTONIO, TX 1998 to 1999
REGIONAL DIRECTOR OF OPERATIONS
Directed the expansion of retail markets to Nevada and Utah overseeing recruitment, staffing, training, and start-up operations.
„X Opened seven new store locations in two new markets managing start-up costs and maintaining profit margins
SIGHT RESOURCE CORPORATION, BOSTON, MA 1997 TO 1997
VICE PRESIDENT OF STORE OF OPERATIONS (CLOSED)
Recruited to improve company operations and re-train store vision. Maintained full P&L responsibilities.
„X Incorporated over 30 new stores with overall direction of 130 locations
„X Achieved a 5% growth margin increasing average dollar sale by 15%
VISION EXPRESS UK LTD, UNITED KINGDOM 1995 to 1997
VICE PRESIDENT OF STORE OPERATIONS (SOLD)
Re-joined LensCrafter¡¦s founder Dean Butler to duplicate its success in the United Kingdom serving as Operation¡¦s Consultant to current store executives and to direct start-up operations.
„X Oversaw the recruitment, staffing, training and management of start-up retail operations
„X Trained and mentored Managing Directors of Polish, Latvian and Argentinean franchises of International Vision Express stores on sales training and goal setting
„X Consulted with Vision Express CEO and CFO to improve capture rate and customer service in 120+ Vision Express stores re-creating programs and policies previously successful in the LensCrafters organization
LENSCRAFTERS, CINCINNATI, OH 1985 to 1995
REGIONAL VICE PRESIDENT
Rapidly promoted throughout tenure with LensCrafters in the management, operations, and strategic development of retail business units. Other positions held included: Senior Director Strategic Operations, Territory Director, Regional Manager of Operations, Area Manager of Operations, and Store Manager.
„X Directed 80+ retail units (160-200 Million in sales) in the West and Midwest utilizing 16 direct reports consisting of Regional Operations Directors and Regional Laboratory Directors
„X Assumed full P&L responsibilities exceeding planned income and sales for all fiscal years
„X Contributed to record store sales growth of 9.5% over plan with 160% profit achievement
„X Reduced shrink from 6% to .9%, reduced labor costs by 20%, and increased average dollar sale by 15% by designing and implementing programs that later became a stronghold in the LensCrafters¡¦ culture
„X Designed an associate orientation program which became the cornerstone for new hire orientation
„X Served as Operational committee member to re-engineer store layout and design for future repositioned stores and the development of a territory concept for model markets
„X Trained optical and optometric technicians to understand the refractive surgical process for screening qualified candidates to the Medical Team resulting in increased PRK traffic
EDUCATION
Bachelor of Arts in Psychology, SOUTHERN ILLINOIS UNIVERSITY, Edwardsville, IL
Licensure: State of Colorado Real Estate License |
