SUMMARY
Energetic strategic marketing and product management executive with a strong work ethic and excellent skills in analyzing markets, articulating strategies, and communicating in 26 countries on 5 continents. Experience with growth-oriented technology companies in the software, hardware and service sectors. Ivy league MBA graduate and Certified Information Systems Security Professional.
COMPETENCIES
* Strategic planning
* Strategy management
* Product introduction
* Product marketing
* Differentiation
* Pricing
* Merger integration
* Development monitoring
* Communication
EXPERIENCE
MULTINATIONAL TECHNOLOGY CONGLOMERATE, 1998-2006
Vice President Marketing & Strategy, North America, 2006
Promoted to Vice President in charge of the regional strategic planning and marketing activities for a multi-billion dollar revenue dominant provider of an information security hardware product.
* Produced 3-year strategic plan clarifying target markets, programs, and key success factors; identified differentiators to increase selling prices and capitalize on complementary products.
* Rapidly implemented post-merger cost reductions, decreasing regional headcount by 30%.
* Achieved very strong brand launch, sweeping all three major industry awards.
Marketing Director, Americas, 2004-2006
Appointed head of the regional marketing and communications activities for the world's leading provider of hardware, software and services around an information security hardware platform. Directly responsible for the results of over 25 professionals. The organization was spun out of a major conglomerate via an IPO in 2004.
* Designed and implemented innovative programs to improve selling prices, segmentation, and differentiation, enabling regional revenue to expand from $135M in 2003 to over $240M in 2005.
* Recommended a build/buy/partner approach for each link in the company's value chain.
* Outsourced the $2.5M communications program to control costs and improve quality, increasing media mentions per month from about 30 to over 1000 and achieving dominant trade show presence.
Marketing Director, Network & Infrastructure Solutions, 2002-2003
Selected to lead strategic planning, product management, and marketing for a 7,000 employee, $1.3B (revenue) division of a multinational conglomerate. Held indirect/matrix responsibility for over 40 professionals.
* Guided development of strategies, roadmaps and sets of sales tools for information security, business continuity, network connectivity, and outsourcing products and services. As a result, Gartner ranked the organization as the second fastest growing among the top vendors.
* Created a network of 72 local champions, one per service line per geographic market, enabling our solutions to attain leadership positions in targeted market niches.
* Directed the development and implementation of a new product portfolio management process.
Member, Sales and Marketing Integration Team, 2001
Appointed to a full-time team chartered with integrating the marketing activities of a newly created multi-billion dollar revenue provider of enterprise software platforms and IT services.
* Evaluated the core business processes of 24 business units worldwide, including strategic planning, product and service management, and customer satisfaction to identify best practices.
Director, Product Strategy, 1999-2001
Established a new strategic planning team for a global supplier of enterprise software and services. Grew global team to seven direct reports.
* Designed procedures to aid continued growth in the face of diverse needs across 45 countries. From 1998 to 2000, revenue grew from $105M to $476M via organic and inorganic growth.
* Implemented a build/buy/partner approach for complementary products. Proposed candidates and performed due diligence on strategic alliances and acquisitions.
* Communicated strategy internally and externally, including monthly thought leadership and lead generation presentations to as many as 500 people at industry conferences worldwide.
Product Manager, Europe/Asia, 1998-1999
Recruited to work in Europe by a 700-employee software maker.
* Specified requirements and concepts for and influenced development of a software platform, enabling rapid (35%+ annual) expansion of product sales. The product became the industry's leading system, with 45.3% market share in 2001.
* Established technology alliances with two complementary partners and defined product interfaces. Specified new Internet and e-commerce functionality to defend against new entrants.
* Communicated roadmaps, including presentations at international conferences.
MAJOR US GOVERNMENT REGULATORY AGENCY, 1997
Market Development Analyst
REGIONAL INFORMATION TECHNOLOGY SERVICE PROVIDER, 1994-1996
Marketing Manager, 1995-1996
Account Manager, 1994-1995
TEMPORARY AGENCY, 1994
Marketing Support Representative contracted to one of the world’s leading personal computer manufacturers.
EDUCATION
MBA, Strategy, Ivy League University
BA, Economics, Small Private College
CERTIFICATION
Certified Information Systems Security Professional (CISSP) |
