Indentity Concelled
EXECUTIVE LEADERSHIP: MARKETING AND COMMUNICATIONS
Global Product Management – Advertising and Public Relations – Brand Management – Customer Satisfaction – Agency Partnerships – Corporate Marketing Programs
Highly creative senior level marketing executive with a proven record of success leading business development and marketing communication activities in B2B and B2C channels within the medical device industry and overall corporate management. Strategic and knowledgeable leader with demonstrated ability to facilitate decision-making, forge mutually beneficial alliances, and champion change initiatives.
Leads highly talented professionals and partners to ensure marketing program synergy and a customer focused, results centric mindset on a global scale. Influential speaker, published industry expert, and media spokesperson adept at communicating product, customer, and marketing strategies worldwide. Effective and diplomatic facilitator of high intensity business and government negotiations.
AREAS OF EXPERTISE
* Global Marketing Communications Leadership
* Key Customer Development
* Industry Dynamics and Trend Identification
* Global Distribution Channels
* Marketing Strategy Design and Execution
* Business Plan Development/Implementation
* Performance Based Initiatives
* Team Development and Accountability
* Strategic Allocation of Resources
* Vendor Management / Agency Relationships
* Contract Negotiation / Global Issue Resolution
* Budget Control of $12M+ / Forecasting
* Corporate Compliance Requirements
* Public and Media Engagements
MAJOR GLOBAL COMPANY, NY / NJ 1999 to 2008
Vice President – Corporate Brand and Marketing, Corporate (2008)
Assumed role of Vice President, Corporate Brand and Marketing for Corporation in February 2008 while maintaining current role as Vice President Marketing, Company Healthcare Division during transition. In this role, develop and execute corporate marketing and brand communications activities, leveraging to support and increase business for all corporate U.S. operating companies. Report to Executive Vice President of Corporate Affairs and Chief Marketing Officer.
* Implemented new corporate marketing campaign via marketing management at targeted operating companies – completing overall organizational transitions within three months.
* Developed and implemented market research activities that determined initial impact of new corporate advertising campaign on key audiences and refined overall direction of campaign.
* Led development and managed major thought leadership events, such as the Key Leaders Roundtable Event in conjunction with a major magazine.
Vice President, Marketing – Healthcare Division (2000 to 2008)
As a member of Senior Management Team, report directly to the CEO (through three separate turnovers). Facilitate regular senior level meetings and advise executive management on marketing strategies and communication activities.
Manage a staff of 25 professionals and a $12M+ budget. Lead overall marketing communications and key customer support activities in sales, marketing services, meetings, events, corporate marketing/branding, public relations, product management, market research, e-business, and internal/corporate communications. Develop polices, processes, and business plans and continuously assess effectiveness and direction of products, programs, and services to maintain maximum ROI. Ensure compliance with strict corporate compliance regulations. Initially appointed as Director of Marketing in 2000 after a successful year as the Director of International Product Management with Healthcare Division; quickly promoted to V.P. Marketing in 2001.
E-Business
* Developed and implemented industry’s first e-commerce website that now facilitates more than 55% of company’s business.
* Increased internal productivity – reduced order error/entry time and number of customer service calls; increased product quality (improved satisfaction rate, lowered returns); provided unique-selling-point for sales (enhanced customer offering); and provided functionality to link with new scanning technology.
Promotional Campaigns and Product Launch
* Introduced and promoted a series of new product technologies that changed the profession via targeted media communications and unique event/sales activities.
* Launched five new products during the last six months (2007/2008).
* Consistently delivered “best-in-class” trade show presence – always generating positive ROI, in addition to residual image and long-term customer relationship impact.
* Awarded respective bonuses for 1) implementing year-end promotion that increased sales beyond forecast in 2007, 2) overwhelming positive customer response to product intro campaign and associated sales that surpassed sales forecast by 36% in 2005, and 3) exceeding new product sales forecast of 2002 product launch by 22%.
Productivity Improvements / Asset Utilization
* Reduced or maintained marketing costs for five consecutive years by focusing on the highest ROI activities, while supporting increased sales growth.
* Developed creative solutions to generate new business in face of smaller competitors outspending in consumer and trade advertising. Based upon market research, increased and personalized marketing support for customers; provided online tools/training; aggressively negotiated cost efficient events, delivered well-timed product releases, and designed marketing campaigns that impacted the trade audience with less spend.
* Recognized for outstanding performance during company restructuring in 2003.
Global Collaboration / Integration of Marketing Strategies
* Assumed leadership role with international marketing managers and key U.S. customers to promote synergy in marketing the company's product/brand and developing and selling marketing campaigns; product naming/branding; and market research including consumer and professional focus group activities, product marketing specifications, creative briefings, agency selections, and competitive research/benchmarking.
* Led dramatic changes in priorities via diplomatic persuasion to keep critical products and projects moving forward during multiple changes in the Global Manager role in Europe (three turnovers).
* Tailored distinct marketing strategies as distribution channels varied from country to country.
Team Leadership / Improved Morale
* Assumed full oversight for all employee communications and activities to improve overall communication effectiveness and morale. Lead 25+ professionals (MBAs, PhDs, and Bachelors degrees). Improved employee retention, reduced turnover rate in sales, and improved collaboration across Customer Relations Management and Supply Chain Management teams.
* Planned and implemented all employee events at three company facilities, including executive management breakfasts with small employee groups; initiated employee feedback program including senior management review and response process; organized quarterly “town hall” meetings; developed all company presentations; and successfully added employee family events to overall offerings.
* Increased external and internal Customer Satisfaction results by driving a customer focused mindset in all departments (objectively measured via regularly implemented satisfaction surveys).
Director, International Product Development – Healthcare Division (1999 to 2000)
Facilitated new custom product development and directed worldwide introduction communication activities. Traveled extensively and developed business relationships with key managing directors and marketing managers of divisions in major counties including Germany, France, Holland, Australia, England, Japan, Singapore, Canada, and Brazil. Reported to the President/CEO.
* Served as Chair for the International Product Steering Board alongside company representatives from different countries in R&D, logistics, production, product management, and marketing communications.
* Aggressively managed global product portfolio resulting in 43% YTY growth of worldwide sales of custom products.
* Developed and integrated a global rationalization plan that reduced overall products/associated costs.
* Designed and launched a global multi-brand strategy for five brands.
* Led activities that included promotion communications, facilitation of product training programs for sales and manufacturing groups; purchase commitment forecasts/schedules for each country; new product plan transition; product supply issues resolution; and business development initiatives.
PRIVATELY OWNED MEDICAL DEVICE COMPANY, MN 1997 to 1999
Director of Marketing / General Manager
Recruited to restructure and reorganize marketing and product development, manage overall business activities, and succeed owner as President (on track until company acquisition). Initiated promotion of a micro-factory sales/marketing system and development of an exclusive distribution network. Successfully built product management team and introduced two new digital product lines. Impacted overall sales growth from 1997 to 1999 by 33%+.
GLOBAL MEDICAL DEVICE COMPANY, MN 1992 to 1997
Director of Marketing (1995 to 1997); Director of National Development (1992 to 1994)
Initially hired as the Director of National Development and then promoted to the broader role of Director of Marketing to assume responsibility for overall corporate marketing and development activities. Developed exclusive “preferred provider” network and managed associated recruitment, training and marketing activities. Increased number of network centers from 2 in 1993 to 57 by the end of 1995. Achieved 160% growth in new network locations, 111% growth in unit sales and 149% increase in revenue from 1995 to 1996, and held expenses at same or lower levels. Streamlined product line, marketing programs and staff to maximize resources for the most effective growth initiatives. Transitioned the customer service department into the marketing team to enhance customer experience.
MEDICAL DEVICE RETAIL FRANCHISE COMPANY, MN 1984 to 1992
Director, Franchising and Corporate Retail Operations (1987 to 1992)
Directed corporation’s franchise sales/development activities, and corporate owned “flagship” retail operations. Added 117 new franchisees and 285 centers, yielding 56% and 68% increases respectively, 1988 to 1990. Listed in Entrepreneur Magazine’s “Top 500 franchise organizations for 1989.” Created and facilitated the company’s “Business Development Seminar” training program. Developed franchise system “Operations” and “Facility Development” systems and manuals. Achieved 35% YTY corporate retail operations sales growth for 1991 to 1992.
Regional Sales Manager (1984 to 1987)
Managed a multi-state field sales territory working directly with business/practice owners. Produced regional sales growth beyond 120% each year. Earned “Regional Manager of the Year Award” twice.
CIVIC AND PROFESSIONAL ASSOCIATIONS
CITY OF XX, MN 1989 to 1999
Mayor, 1997-1998
President, Economic Development Authority, 1997-1998
Councilmember, City Council, 1989-1996 and 1999
* Elected or re-elected to city service in four competitive campaigns.
Additional roles: Mayor Pro-Tem, Park Board and Fire Department Liaison.
NON-PROFIT NETWORK, INC., MN 1989 to 2000
Co-founder and Board President
Founded the first non-profit supervised visitation program for children of its type. Led the board of directors and staff through the opening and funding of nine centers in Minnesota and Wisconsin.
President/VP of Public Relations/Member, Tic-Talkers Toastmasters Club, Plymouth, MN, 1988 to 1999
Member, American Marketing Association, 2006 to Present
Member, Public Relations Society of America, 2006 to Present
EDUCATION / LEADERSHIP TRAINING / COMMUNICATIONS
T. EDISON STATE COLLEGE, Trenton, NJ
B.S. Business Administration, Marketing, 2009
Certificate Degree, Marketing, 2008
COMPANY LEARNING CAMPUS
Coaching Workshop – Coaching as a core managerial practice, 2007
Additional Company Training: Six Sigma for Champions; Diversity in the Workplace; Global Bribery and Corruption Awareness; Information Security; Antitrust; Business Communications; Ethical Sales Practices; Preventing Workplace Harassment; and Recognizing Conflicts of Interests.
Presentations, Publications, and Interviews: A comprehensive outline of media interviews, press conferences, trade event presentations, as well as industry magazine interviews, publications, and articles are available upon request. |
