SENIOR EXECUTIVE PROFILE
Dynamic, results-oriented Kellogg MBA with more than 20 years of industry and general marketing leadership. Extensive experience driving corporate success and growth within Fortune 50 corporations, startups, and high-growth organizations spanning Healthcare, Financial Services, Restaurant / Food Service, Professional Services, Real Estate, and New Media sectors. Demonstrated ability to exceed objectives in challenging environments through the development, implementation, and integration of strategic marketing initiatives. Solid track record of success across advertising / sales promotion design, vendor recruiting / relations, marketing material / catalog development, and budget management. Focused and critical thinker able to generate new ideas and initiate change. Effective communicator with strong team building skills and the ability to coordinate high-performance groups to accomplish objectives and implement competitive action plans in fast-paced, high-growth, and diverse settings.
CORE QUALIFICATIONS
* Innovative Leadership & Team Building
* Direct Marketing Management
* Web / Internet Development
* Brand Development & P&L Management
* Public Relations / Media Programs
* Marketing Communications
* Budget Control & Vendor Relations
* Product Launch & Management
* Pricing & Margin Strategies
* Marketing Operations & Brand Management
* Leadership & Team Building
* Strategic Planning & Execution
PROFESSIONAL EXPERIENCE
COMPUTERSHARE, Chicago, IL 2002 ~ Present
Global financial services company providing advisory services, records / data management back office processing within highly regulated industry producing $1B in global revenue.
EXECUTIVE VICE PRESIDENT (EVP), MARKETING & STRATEGIC DEVELOPMENT Manage 18 high-performance team members developing innovative brand, marketing, and communications initiatives within the North American market. Direct corporate branding and ensure successful budget management.
Selected Achievements:
* Achieved 20% annual growth over past five years via deployment of strategic and tactical marketing activities.
* Reduced annual budget 15% by reengineering marketing mix and driving greater productivity and efficiency within Marketing team.
* Secured 90% retention and enhanced brand recognition within marketplace by launching a major corporate rebranding strategy.
*Managed several acquisition rebrand activities ensuring market revitalization / penetration.
* Led 25 associates during two-year expansion of role to include Canadian marketing operations.
* Deployed multiple new systems and department processes to provide marketing activity transparency.
*Drove greater accountability for marketing expenditures.
* Implemented time tracking / agency model for project reporting and measurement. Established financial reporting for alignment of market expenditures with time investment of each team member.
* Launched critical differentiation strategies through thought leadership programs ~ executed through Web site strategies and other new media deployment.
ION BEAM APPLICATIONS (IBA), Oak Brook, IL
2001 ~ 2002
International healthcare company developing precision solutions for cancer diagnosis / therapy and sterilization / ionization of medical products and devices.
DIRECTOR OF MARKETING
Served as U.S. Marketing Head with full budget and marketing plan accountability across several business lines. Managed fully outsourced marketing functions including oversight of agency relationships and development of marketing plans in coordination with Sales Management.
Selected Achievements:
* Assessed and devised new marketing plan / strategy for newly acquired businesses within three months of tenure.
* Led rebrand strategy of acquired companies to create cohesive identity in marketplace. Developed repositioning strategy for new service offerings ultimately creating an end-to-end solution approach to the sterilization / ionization business.
* Created and launched profit improvement strategies driving increased margin performance.
ELEVATOR NEWS NETWORK (ENN), Chicago, IL2000 ~ 2001
Privately held Canadian technology and media company delivering news and information systems through elevators.
DIRECTOR OF MARKETING
Developed and managed U.S. marketing plans with full budget accountability. Fostered agency relationships with three direct reports driving corporate growth and success.
Selected Achievements:
* Engineered and launched corporation’s first U.S. strategic, integrated marketing plan.
*Created growth momentum to outpace competitors’ performance two to one. *Successfully positioned organization for corporate buyout.
* Generated 25% increase in sales leads via improved tradeshow execution and implementation of a targeted / structured PR program ~ resulting in coverage on Fox News and CNN Financial News.
CHEFWEAR, Chicago, IL 1998 ~ 2000
Mid-size, privately held U.S. manufacturer and catalog marketer of innovative culinary apparel and supplies.
DIRECTOR OF MARKETING
Directed Marketing operations with full P&L accountability. Managed expenditures, profitability, and $1M budget. Built and developed supplier relationships for private-label and distributed products. Outsourced all marketing activity communicating extensively with lead agency and other contracted organizations.
Selected Achievements:
* Created and launched company’s first e-commerce portal increasing new customer penetration by several hundred per month.
*Grew site revenue 5% of total sales revenue in eight months
* Achieved 20% growth over two consecutive years via development and execution of strategic integrated marketing plan.
* Conducted profitability assessment of 2,500 product SKUs eliminating high volume, negative margin items.
*Rebranded and relaunched similar products the following year at a profitable level to drive 5-10% margin improvement by line item.
KPMG, Chicago, IL 1997 ~ 1998
$8B global professional services firm offering audit, tax, and advisory services.
MIDWEST AREA MARKETING MANAGER
Marketed regional territory ~ communicating with internal Corporate Marketing team, partners, and external agencies. Developed and implemented regional-based marketing plans to include roll-out of National Thought Leadership programs, law firm partnerships, and events. Established new business proposal guidelines. Built national and regional marketing programs generating more than $2M in service revenue.
Prior tenures included:
BAXTER/AMERICAN HOSPITAL SUPPLY, CHICAGO, IL
GROUP MARKETING MANAGER, ALTERNATE MARKETS & PRESSURE RELIEF McGaw Park, IL
GROUP MARKETING MANAGER, APPAREL, HOSPITEX DIVISION,McGaw Park, IL
EASTERN REGION MANAGER, HOSPITEX DIVISION,Edison, NJ
EASTERN AREA SALES MANAGER, HOSPITAL SUPPLY DIVISION,Edison, NJ
SALES REPRESENTATIVE, HOSPITAL SUPPLY DIVISION,McGaw Park, IL
EDUCATION
MASTER OF BUSINESS ADMINISTRATION, MARKETING & ENTREPRENEURSHIP, KELLOGG GRADUATE SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, Chicago, IL
BACHELOR OF ARTS, ECONOMICS, UNIVERSITY OF ILLINOIS
Champaign-Urbana, IL |
