CAREER PROFILE
Results-oriented, innovative high tech executive with broad background leading marketing operations in the enterprise software and hardware sectors, as well as alliances, change management, and product development.
* Proven ability to achieve excellence in the creation and execution of complex strategies and initiatives, with a critical focus on devising processes, workflows and metrics to enable business success.
* Well-established track record of delivering strong results built upon strength in aligning complex programs across organizations and companies, and leveraging corporate resources and partnerships.
* Outstanding ability to rapidly grasp complex technologies and translate them into easily understandable concepts, creating enthusiasm, commitment and ownership across a diverse set of audiences.
* Strong systems perspective, with significant experience directing new functions or start-up organizations.
CORE EXPERTISE
* Product Management
* Business Development
* Strategic Technology Promotion
* Marketing Communications
* Consortium Building
* Customer / Market Research
* Marketing Operations
* Financial Planning
* R&D Project Management
* Change Management
* Strategic Planning
* Strategic Alliances / Partnerships
KEY STRENGTHS
OPERATIONS – Plan and execute multifaceted activities to optimize operational capabilities, mobilize/marshal resources to achieve objectives, and address organizational change; create and implement prescriptive marketing metrics, develop marcom processes, and drive enterprise business customer segmentation.
MARKETING AND COMMUNICATIONS – Manage Press and Analyst relations, evangelize technologies to worldwide audiences, and direct a broad range of marketing functions.
BUSINESS DEVELOPMENT – Contribute to business planning and implementation of a partner-led consortium, lead development of leveraged marketing activities, and manage partner IP licensing studies.
TECHNOLOGY – Manage technology marketing team, partner with R&D to develop compelling messages, and analyze complex issues from a holistic or systems-level perspective with a balance for detail and context.
EXPERIENCE
ADOBE SYSTEMS, INC., San Jose, CA [via ABE Services]
Corporate Marketing
Enterprise Communications 2004 – 2005
Led content development activities for key strategic partners [IBM, SAP] as well as diverse vertical markets.
* Quickly ramped up on company’s products, markets and strategies, achieving on-time and on-budget results for a complex array of deliverables [Financial Services, Manufacturing and Government verticals].
* Managed collateral/web content creation to support product marketing campaigns.
HEWLETT-PACKARD COMPANY, Cupertino, CA [1978 – 2003]
Director of Operations/Enterprise Communications
Enterprise Systems Group 2002 – 2003
Developed and managed operational foundation for the enterprise communications function of a $17B firm.
* Initiated and managed business-wide communications planning process spanning all enterprise products & solutions, replacing “silo” approach with consistency and efficiency; led the development of a common product launch process across the enterprise business, which had previously been very inconsistent.
* Created and managed financial processes and directed implementation of a $60M annual budget, building in effective controls to withstand intense financial pressure and scrutiny.
*Contributed on pre-merger “clean room” team to plan marketing operations and hosted process model for the HP/Compaq merger, developing strategies to quickly become operational upon the merger close.
Manager – Enterprise Marcom, Ops & Field Communications
Business Customer Organization 1999 – 2002
Managed worldwide marcom operations and planning during period of significant organizational change.
* Spearheaded organizational redesign across enterprise marcom team as part of a global reorganization, and collaborated with a consulting firm to assess, define and categorize worldwide staffing needs, resulting in $15M+ annual savings in personnel costs.
* Managed operational requirements for overall team of 100+ people, including $60M budget; standardized collateral strategy, resulting in annual savings of over $1M.
* Took on additional responsibility to manage a team of 22+ with an annual budget of over $20M for product web/print content development, sponsorships, and sales tool portal.
Press and Analyst Relations Manager
Enterprise Systems Group 1997 – 1999
Created centralized press and industry analyst relations organization for $8B enterprise business.
* Built new world-wide team with $10M budget, and re-invented the organization’s PR approach, replacing a scattered implementation having too many agencies and too little leverage with a centralized model, resulting in increased coverage, favorability and coherency.
* Implemented a comprehensive press metrics strategy, tracking over 200 publications across 20 countries in order to provide the first effective measure of the company’s press outreach effectiveness.
Manager, Advanced Technology Marketing
Computer Systems Organization 1993 – 1997
Co-created HP’s first strategic technology promotion effort, then promoted to manage and grow team.
* Evangelized HP’s PA-RISC processor technologies world-wide, effectively creating a roadmap for understanding the product’s growth/upgrade potential; created and implemented the brand’s “PA-RISC Powered” logo concept.
* Launched strategic alliance with Intel (IA-64 co-development) promoting benefits and market impact.
Senior Marketing Manager, Precision RISC Organization
Project Manager, Strategic Alliances Group
Computer Systems Organization 1990 -- 1993
Co-created HP’s first partner-led technology consortium and developed various cross-company programs.
* Recruited partners and led consortium’s implementation (legal, marketing and finance) and public launch.
* Successfully accelerated industry and partner acceptance of HP’s PA-RISC architecture.
R&D Project Manager
Managed adaptation and testing of Microsoft operating systems for HP’s first PC-compatible products.
Marketing Engineer/Product Manager
Product managed third party software and desktop systems, and conducted sales development activities.
IBM, Boulder, CO / San Jose, CA
Senior Associate Engineer
Developed hardware subsystems for IBM office copiers, test robots, and system-level ink and laser printers.
EDUCATION
B.S., Electrical Engineering, Computer Science Option
UNIVERSITY OF CALIFORNIA AT DAVIS |
