Position	Director/Vice President of Marketing
Location Confidential	No
Location	Northeast USA
Willing to Relocate	Yes
Industry	Pharmaceuticals(Ethical)/Surgical/Medical-Equip.
Function	MARKETING/Advertising/MarketResearch
Compensation	$250,000 to $500,000
Resume Summary
Customer focused sales and marketing professional known for leadership and developing business insights that can be exploited to drive results. Core functional competencies are enhanced by strong people development and collaboration skills. Now seeking a sales and marketing leadership role.
Resume Body      DIRECTOR/VICE PRESIDENT OF MARKETING
EXPERIENCE Lonczak Consulting, Jan 2010-Present Provide strategic and executional consulting services to two pharmaceutical clients and one advertising agency while searching for a full time position. Director/Vice President of Marketing, May 2008-Jan 2010 Lead 4 brand teams responsible for launching two brands with multi-billion dollar potential and for marketing 2 mature brands * Led positioning, messaging, creative and execution for the launch brand; 3 months into launch, TRx volume and market share are 95% over forecast • Mature brand exceeding forecast and profit goals, because of brand repositioning and profit maximization strategies • All other brands exceeding forecast • Received company marketing honors Director of Marketing, December 2004- October 2008 • Led US marketing for brand with NTS >$1.1B; global lifecycle marketing and alliance partnership responsibility o Turned around downward sales spiral in 2005 and improved profitability o In 2006, exceeded business plan net sales goal by 11%, while improving profitability; exceeded sales goals and improved contribution margin in 2007 and 2008 o Led contingency planning prior to brand patent litigation outcome; received Leadership award • Brand received two Marketing honors for developing and executing innovative strategies (2005, 2007) • Recruited and retained top marketing talent to brand team; led team through patent litigation uncertainty • Identified 3 lifecycle projects with successful approval of two; drove global commercial assessment and serve as global commercial lead with R&D team • Member of Sales & Marketing Leadership Team; Chair of Alliance Steering Committee and Global Lifecycle Team Field Sales Director, South Central Area October 2003-December 2004 Led sales team of 5 Region Business Directors, 40 District Sales Managers and 350 Sales representatives. • Top Sales Area in Nation overall and for 3 of 4 brands with: • 3 of top 7 Regions & 3 of top 6 Districts, including the #1 Region & District • 72% of award trip winners; #1 results for new product launch Vice President, Strategic Customer Alliances August 2002- October 2003 • Partnered with retail to influence/change implementation of Medicare drug benefit • Developed company strategy, structure & staffing of Professional Alliances Department • Developed company strategy for cross border trade • Member of Managed Markets Leadership Team GLOBAL STRATEGIC MARKETING Executive Director, Global Strategic Marketing May 1998 to August 2002 Global Franchise Leader Internal Medicine Franchise, (Metabolic and Anti-infective focus), August 1998 to August 2002 Global Franchise Brand Leader, May 1998 to December 1999 Promoted to lead worldwide strategy and pan-European line marketing for company's number one pharmaceutical brand. • Launched new indication in Europe & increased sales to over $300MM/year • Spurred $200MM (20%), increase in existing sales after 10 years of flat sales • Member of Strategic Marketing Global Leadership Team • Received leadership award for product launch in Europe Led global strategic marketing for internal medicine franchise, including metabolics, anti-infectives, respiratory and urology. • Improved R&D, commercial and business development capabilities and results. • Metabolic discovery stage compounds grew from 8% to 26% of early portfolio (#1 discovery stage therapeutic category, 2002). • Commercial assessment & pitch for 4 late discovery stage compounds, which were licensed in, including one first in class compound (now in Phase II). • Participated with Corporate Secretary in meetings with major shareholder groups Business Director Sales & Marketing, new Franchise, July 1997-May 1998 Promoted to start up marketing and sales operations in new business unit • 80 million dollar sales volume by year end 1998, up 100% from prior year • Instituted and leveraged partnerships with device companies for competitive advantage • Selected by company to receive HBA rising star and TWIN awards Regional Business Director, January 1995-July 1997 (Southeast, Midwest, Mid Atlantic) • Managed sales and managed care operations in 150 million dollar sales region • Turned around under-performing region and achieved significant sales results - #1 region 1995, #2 region 1996 • President’s Cup 1996, 1997 • Developed staff – 3/5 District Managers promoted Senior Product Director (led brand team), June 1993 –January 1995 Product Director, January 1993-June 1993 • Launched major indication for new brand; led marketing of all other indications • Developed customer segmentation and brand re-positioning • Received a recognition award from a Professional Society • Leadership Awards, 1993, 1994, for launch and re-positioning work Division Sales Manager, February 1991-January 1993 • Managed 10 sales representatives • Won District Sales Award, 1992 • Successfully recruited and developed sales representatives, 7/10 promoted Sales Representative, June 1989-February 1991 HOSPITAL SALES REPRESENTATIVE, October 1986-June 1989 • Number 1 hospital rep in nation 1987, 1988
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