Proven leader with a demonstrated record of accomplishments in the healthcare and medical device industries. Extensive leadership experience in both start-up and fortune 500 firms. Areas of expertise:
Strategic Planning
Europe & Asia Pacific
Sales Management, P&L
Business Development
Capital/Consumable products
New Products: Clinical/Launch
PROFESSIONAL EXPERIENCE
GLOBAL DIRECTOR, MARKETING 2005 2006
ST. JUDE MEDICAL CORP. AF DIVISION, Irvine, CA
A $3 billion Cardiology/Rhythm Management Co., EP Diagnostic & Therapeutic systems
Reporting to division president, with staff of 7, direct new product development, global marketing/ strategic plans, branding, sales force & distributor training/education, market development
Introduced 8 new products resulting in a 25% increase in sales; capital equipment & single use devices
Reduced backorders by 15% on key products being sold in Western Europe, Japan, USA, Canada
Grew sales 15% in the Asia Pacific region, including China and Japan
Lead deal with GE Medical that resulted in co-development new products; hardware/disposables
VICE PRESIDENT, SALES & MARKETING (CONTRACT CONSULTANT) 2003 2005
CRYOPORT SYSTEMS, INC.., Brea, CA (Funding Expired)
A private, Capital Equipment/Device Co. serving the Medical & Pharma Markets with Cryogenic Products
Reporting to CEO, responsible for direct sales and marketing of hospital/lab based cryogenic devices
Introduced 4 new products resulting in a 30% increase in sales for 2004 (12 Distributors)
Re-designed packaging resulting in a 15% reduction in product cost
DIRECTOR, GLOBAL MARKETING 2002 2003 JOMED, INC., Rancho Cordova, CA
A $75 million Interventional Cardiology Imaging Device/Capital Equipment Co. (Bankruptcy, asset sale)
With staff of 8, lead worldwide marketing/sales strategies for diagnostic interventional cardiology & peripheral vascular catheters and machines/software. Responsible for pricing, branding, clinical marketing, reimbursement, education/training, field service, market research, and business plans.
Introduced 3 new products resulting in incremental sales of $4.5 million: Europe & USA
Turned field service operations to a profitable position
Developed sales strategy to drive imaging systems into multiple markets: DE-stents, AAA, vascular surgery
VICE PRESIDENT, SALES & MARKETING 1998 2001
HEARTEN MEDICAL, INC., Tustin, CA (2000 2001)
A start-up Congestive Heart Failure/Surgical Device Company (Funding Expired)
Reporting to Chairman & CEO, direct all clinical marketing/sales of interventional products designed to restore cardiac geometry & ejection fraction. Create and drive business plans and reimbursement strategy.
IRVINE BIOMEDICAL, INC., Irvine, CA (1998 1999)
A $4 Million Cardiology/Radiology/Ultrasound Start-Up Company (Funding expired)
Direct all aspects of sales and marketing, worldwide. Lead network of 24 distributors.
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VICE PRESIDENT, MARKETING (1995-1997) 1993 1997
CORDIS CORPORATION, A Johnson & Johnson Co., Baldwin Park, CA
A $480 million Interventional Cardiology Company with a focus on Electrophysiology, Stents and related Capital Equipment
Responsible for directing marketing/sales of Webster electrophysiology products, worldwide. Direct new product development, branding, market research, marketing plans, clinical marketing, capital planning. Led Western European & Asia Pacific affiliates. (Also held Director, Business Development & Planning and interim Vice President U.S. Sales titles from 1993 1995; A-Fibrillation & Stent development for Cordis)
Member of management team that grew Webster from start-up to acquisition by Cordis Corp.
Launched new therapeutic catheter line that grew sales 31% in 1997 (capital equip. & disposables)
Led clinical/animal development of V-Tach, & A-Fib diagnostic & ablation systems, to IDE status
Co-lead due diligence team that resulted in the acquisition of Biosense, Ltd., Israel based company
GROUP MARKETING MANAGER, CARDIOPULMONARY DIVISION (1992-1993) 1986 1993
SORIN BIOMEDICAL, INC. (Formerly Shiley, Inc., A Pfizer Co.), Irvine, CA
A $350 million Cardiopulmonary & Critical Care Device/Capital Equipment Company
With staff of 7, directed all marketing, creative development and business development tasks for $40 million business. Products: capital equipment & surgical devices utilized in Open Heart, Orthopedic and Vascular surgery. (Also held Marketing Manager, Blood Gas Monitoring Products and Senior Product Manager, ENT Head/Neck Surgical - Respiratory/Critical Care Products titles from 1986 1991)
Increased profitability 20% by consolidating worldwide assembly operations.
Managed $25 million ENT-Head & Neck surgical products: tracheostomy tubes and accessories
Increased revenues by 14% in 12 months by developing key accounts.
PRODUCT MANAGER (1983 1985) 1980 1985
AMERICAN HOSPITAL SUPPLY CORPORATION (AHSC)
AMERICAN BENTLEY DIVISION, Irvine, CA
A $125 million Cardiopulmonary & Implants Co.: Heart Bypass Equipment/Devices, Dialysis & Urology Implants
Managed 2 clinical specialists, responsible for $2.5 million dialysis and urology implants business. Responsible for all marketing functions and education programs. (Also held Sales Specialist, Southern California Territory title from 1982 1983; Project Manager, Puerto Rico Mfg Operations, 1980-1981)
Successfully launched two new products resulting in $150K in sales.
Direct sales of dialysis disposables and vascular implants to surgeons and nephrologists.
EDUCATION
M.B.A., University of California, Irvine
B.S., Mechanical Engineering, California State Polytechnic University, Pomona
Medical Marketing Advanced Symposium, U.C.L.A.
Strategic Pricing Symposium; CalTech
Graduate, Center for Creative Leadership
University of Phoenix Faculty Teaching Certification
EMT-B Certification |
