Position	Director of Sales & Marketing
Location Confidential	No
Location	No preference
Willing to Relocate	Yes
Industry	Consumer-Hardgoods/Home-Car-Sports
Function	SALES-MANAGEMENT-and-SALES
Compensation	$100,000 to $200,000
Resume Summary
Highly skilled Director of Sales and Marketing CPG/ Building Materials professional. Adaptable to both large and small company cultures, especially entrepreneurial environments. Key skill-sets: General Management/ Strategic leadership/ P&L deliverables/ Sales force development (Broker/Direct)/ Presentation and public speaking
Resume Body      DIRECTOR OF SALES & MARKETING
Target Positions: General Manager/ Vice President or Director of Sales Target Industries: Consumer Products/ Building Materials/ Renewable Energy/ Distribution Professional Skills: • General Management/ Strategic Leadership/ Sales Force Development • P&L & P.A.T. deliverables/ Presentation and Public Speaking • Establishing K.P.I. & Management-By-Objective disciplines • Channel Expertise (USA/Canada): o “Big Box” (Home Depot, Lowe’s), Home Centers, Co-ops o Distributors, Pro Dealers, Grocery and Mass Merchant Fortune 500 Skilled Executive/ Experienced Strategic Leader: I have had the fortune to work for and be trained by two highly respected Fortune 500 companies: Drackett Products – subsidiary of Bristol Myers and Price Pfister – subsidiary of Black & Decker. Both companies provided me the solid skill sets that allowed me to achieve a successful career track within both small to medium size entrepreneurial and large fortune 500 company cultures. Career Track: GM, Retail Sales and Marketing, Vice President of Sales, Group Marketing Manager and Eastern Sales Director. General Management/ Cross Functional Expertise: Master Halco – GM of Retail Sales and Marketing - Responsible for the strategic development of $130M North American retail sales division. Channel focus: Hardware/Building Materials industry. This experience required total General Management responsibility in strategic growth leadership, P&L/P.A.T. deliverables, new product development and establishing K.P.I. disciplines. At both Master Halco and Price Pfister, where I was Group Marketing Manager, my success was predicated on developing strong cross-functional relationships throughout all vital departments; e.g. finance, production, marketing, planning/supply and distribution. Expert - Sales Force Development: I am highly skilled in the development of both direct and broker sales organizations. Master Halco - GM of Retail Sales and Marketing - Responsible for the development of 35 direct/indirect reports encompassing five national account managers, a senior marketing manager, customer service manager, national service coordinator, national account administrator and twenty-six customer service representatives. The Flecto Company -Eastern Sales Director - I established the first direct east coast sales force of 5 Regional Sales/Dealer Development Managers, 12 Sales Representatives and 4 broker organizations. Entrepreneurial/ Start-ups/ Small Company Experience: I have had vast experience and success working within small entrepreneurial/ start-up cultures. Crown Poly, Inc ($28M)- Vice President of Sales – Leading Specialty Bagging System Company within Grocery Industry - The Flecto Company ($50M) – Eastern Sales Director – Premium positioned Specialty Coatings company within Paint/Hardware industry. Selected Achievements: Master Halco  Established Master Halco as the North American leader in Retail expertise.  Restructured entire department achieving a 34% reduction in SG&A costs  Exceeded annual target by 10-12% for the past 3 years Crown Poly, Inc  Developed and successfully executed strategic marketing plan for new consumer division  Achieved an average of 30% market share for all target markets after 60 days of launch date. Price Pfister  Revised trade programming resulting in 10% improvement to department operating income. The Flecto Co.  Doubled Flecto’s east coast market share increasing company’s annual revenue over 30%.  Redesigned national chain program resulting in first year savings of 11%; increasing sales 10%. Skills/Attributes: Strong written and verbal communication, problem-solver, highly proficient with Excel, Word, Outlook & PowerPoint; JDE experience; full budget management; hands-on executive, personable, results oriented leader Career Overview/ Entrepreneurial, Strategic Leader and Fortune 500 Experience  Master Halco – GM of Retail Sales and Marketing – 2005 to 2009 - Building Materials/ Fencing  Crown Poly, Inc. – Vice President of Sales, Retail – 1999 to 2004 – Grocery institutional supplies  Price Pfister – Group Marketing Manager – 1997 to 1999 – Plumbing/ Hardware industry  Flecto Company – Eastern Sales Director – 1990 to 1997 – Paint and Coatings industry Education: B.A. Degree – Plymouth State University – Plymouth, NH References: Accessible at http://www.linkedin.com/in/stgelais and upon request
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